Digital Media Specialist

Start your game …

At Entain, As a Digital Media Specialist, you will be at the forefront of developing and executing the company's digital video strategy across a variety of platforms, with a primary focus on elevating customer experiences and amplifying brand awareness and loyalty. Your role will involve a deep understanding of digital media trends and audience behaviors, allowing you to craft compelling content that resonates with target audiences and strengthens the brand's presence online.

Working closely with the broader marketing team, your contributions will be critical in driving the overall marketing efforts, particularly in enhancing brand visibility and fostering long-term customer affinity. You will play an integral part in creating innovative campaigns that not only promote the brand but also connect with consumers on a deeper level. In addition, you will lead the charge in identifying new opportunities to engage with audiences, ensuring the company stays ahead of the competition in an increasingly digital landscape.

Furthermore, your expertise will be essential in driving strategic initiatives aimed at increasing the company’s market share. By utilizing data-driven insights and continuously optimizing content strategies, you will help expand the reach of the brand and position it as a leader in the industry. Your role will be pivotal in shaping the company's digital footprint and ensuring that every piece of video content contributes to broader business objectives, ultimately fostering growth and success in a competitive market.

Where and how you can work
This role is located in Brisbane, Australia, where our headquarters are also situated. We have offices in Darwin, Sydney, Melbourne, Auckland, and Wellington. At Entain AUS & NZ, we value a flexible work environment and support a hybrid working model, allowing employees to spend two days a week at the office, ensuring work-life balance and individual preferences.

Your day-to-day.

• Implement and oversee the setup and configuration of campaigns, ensuring seamless execution and adherence to specified parameters and goals.

• Coordinate and lead regular meetings with media partners to discuss strategies and updates and ensure alignment on campaign objectives.
• Responsible for organizing and trafficking video assets weekly using CM360, ensuring proper management and distribution in line with campaign requirements.
• Monitor and manage monthly budgets while overseeing financial aspects to ensure campaigns remain within allocated financial limits.
• Work with brand teams to determine media weightings, prioritize assets, and ensure effective asset management aligned with overall brand objectives and strategies.

What you'll bring...

• Comprehensive understanding of the digital media landscape, focusing on pivotal channels like BVOD, YouTube, and Programmatic video.
• Proficiency in Google platforms including DV360 and CM360.
• Ability to interpret data, measure campaign performance, and make data-driven decisions to optimize marketing strategies.
• Experience in managing marketing campaigns from conception to execution, including budgeting, scheduling, and analysing results.
• Possesses strong analytical skills and is comfortable making decisions based on data analysis.

Entain Lifestyle

• Embrace your need for a work-life balance through our 9-day fortnight.
• Celebrate the joy of starting a family with 12 weeks of paid parental leave.
• Indulge in a range of wellness benefits through our wellness calendar, including, heavily subsidized gym memberships and other paid-for services.
• Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of.
• A wealth of learning and development opportunities, empowering you to broaden your expertise and professional growth.
• Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team.
• We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events.

Who are we?

At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.

We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike. Through Entain Venues, our venue partners offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more.

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports.

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.