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Senior Channel Sales Manager

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.  

  

With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce.  


Position Summary:


Our VP, Sales for the Application Testing business at Perforce is searching for a Senior Channel Sales Manager to join the team.  We are searching for an individual to strategically recruit, enable, and drive sales through and with partners to end-user customers and prospects. The ideal candidate will expertly collaborate with a select group of value-added resellers and systems integrators to identify incremental sales opportunities and accelerate existing sales campaigns. A Perforce partner also has the opportunity to enhance Perforce’s professional services delivery teams. Our objective is to expand our sales reach through a non-competing, joint-selling partner program. The Perforce partner program offers a robust platform for partners to invest in and build a long-term, financially rewarding business relationship with Perforce.


This role requires an independent, autonomous, and innovative individual who excels in a team environment, successfully collaborating with both internal and external key stakeholders and teams. Ensuring customer and partner satisfaction is crucial for fostering a long-term SW subscription and services business.


We are passionate about helping enterprises use data to accelerate data-driven transformation.  Our DevOps Data Platform combines enterprise - wide data coverage with data compliance to enable modern CI/CD workflows, accelerate the journey to the cloud, transform customer experiences and increase the adoption of disruptive AI technologies.


Achieve and Exceed Sales Quotas
  • Meet or exceed assigned sales quotas within the territory.
  • Drive partner-driven sales activity to consistently achieve quarterly and annual sales targets.


Expand and Optimize Partner Ecosystem
  • Proactively recruit, qualify, and onboard high-potential partners.
  • Develop and implement Partner Quarterly Business Reviews, ensuring mutual performance objectives and financial targets are met.


Drive Lead Generation and Opportunity Development
  • Generate leads and identify new sales opportunities within the partner ecosystem.
  • Facilitate joint account planning with partners and Perforce sales teams to develop and close opportunities.


Enhance Partner Sales Capabilities
  • Execute plans to develop partners' sales, pre-sales, and delivery capabilities on the Perforce Platform.
  • Apply Perforce training programs to ensure partners are well-equipped to sell and support Perforce solutions.


Foster Strategic Relationships and Partner Success
  • Build and maintain strong relationships with key value-added resellers and systems integrators.
  • Drive customer success, retention, adoption, and revenue growth through strategic partnerships.


Lead Joint Marketing Initiatives
  • Identify and execute joint marketing campaigns, win/success stories, and case studies with partners.
  • Support co-marketing events to increase brand visibility and lead generation


Ensure Robust Governance and Reporting
  • Provide regular governance of sales analysis, pipeline reviews, and revenue opportunities.
  • Manage, track, and report on all partner activities and results using Salesforce CRM.


Mitigate Partner Conflict and Foster Communication
  • Manage potential partner conflict by fostering excellent communication and adhering to partner rules of engagement.
  • Ensure seamless coordination with internal teams including direct sales, inside sales, marketing, and service resources.


Stay Informed and Innovative
  • Maintain in-depth knowledge of Perforce products and industry trends.
  • Continuously seek innovative strategies to improve partner engagement and sales performance.


Requirements:
  • 10+ years of experience in partner sales with value-added resellers and/or systems integrators, with a proven track record of success.
  • Demonstrated success in recruiting, developing, and managing relationships with VARs, SI’s, and Technology partners at a senior level.
  • Strong strategic planning and execution skills, with the ability to drive complex sales cycles and exceed sales quotas.
  • Proven history of exceeding software sales quotas through strategic partners, with expertise in enterprise, transactional, and subscription licensing sales models.
  • Experience selling alongside partners at the CxO and Senior Sales Business Manager levels, with exceptional relationship-building skills.
  • Strong technical understanding with the ability to translate technical capabilities into business value for partners and clients.
  • Superior presentation, verbal, and written communication skills, with the ability to influence and engage stakeholders at all levels.
  • Comfortable working with multiple internal teams, including senior executives, and building and maintaining relationships with clients and partners.
  • Self-starter who is competitive, takes initiative, and thrives in a fast-paced, dynamic work environment, with a strategic mindset to drive new partner initiatives.
  • Extensive experience managing, tracking, and reporting on partner activities and results using Salesforce CRM or similar platforms.
  • Develop in-depth knowledge of Perforce products, industry trends, and competition, with the ability to stay current and adapt strategies accordingly.
  • Bachelor's degree or higher
  • Ability and willingness to travel approximately 50% of the time, including international travel as needed.
  • Demonstrated ability to develop and implement innovative strategies for partner engagement and sales performance improvement.


Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

 

If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!

 

www.perforce.com

 

Perforce Software is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, family or relationship structure, military service and veteran status, physical or mental disability, genetic information, gender identity, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Perforce Software's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.

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What You Should Know About Senior Channel Sales Manager, Perforce

If you're looking for an exciting opportunity to make a significant impact, consider applying for the Senior Channel Sales Manager position at Perforce in beautiful Minneapolis, MN. At Perforce, we pride ourselves on creating a vibrant community filled with collaborative experts who thrive on challenges while keeping the atmosphere fun! As a Senior Channel Sales Manager, you'll be instrumental in recruiting, enabling, and driving sales through our valued partners. You'll work closely with top-notch value-added resellers and systems integrators, identifying sales opportunities and accelerating campaigns. The role requires creativity and autonomy, as you’ll develop robust relationships with partners to enhance mutual sales strategies, ensuring customer satisfaction and continuity in software subscription services. You'll lead joint marketing initiatives, plan business reviews, and utilize Salesforce CRM for governance and reporting. To succeed in this position, you'll need to have ten or more years of experience in partner sales, a proven track record, and exceptional strategic planning skills. We're committed to helping our team members grow and feel valued, and at Perforce, your contributions will be recognized and rewarded. Whether you’re managing partner conflicts or participating in exciting co-marketing events, your role will be pivotal for our growth, especially as we leverage cutting-edge AI technologies and modern DevOps practices. Join us and let's soar to new heights together!

Frequently Asked Questions (FAQs) for Senior Channel Sales Manager Role at Perforce
What are the responsibilities of the Senior Channel Sales Manager at Perforce?

The Senior Channel Sales Manager at Perforce is responsible for strategically recruiting, enabling, and driving sales through partners to meet assigned sales quotas. This role involves generating leads, facilitating joint account planning, enhancing partner sales capabilities, and executing marketing initiatives. To thrive, candidates must build strong relationships with value-added resellers and systems integrators while ensuring positive customer experiences.

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What qualifications are required for the Senior Channel Sales Manager position at Perforce?

Candidates for the Senior Channel Sales Manager role at Perforce should possess 10+ years of partner sales experience with a strong track record in managing relationships with VARs and SIs. A Bachelor's degree is required, along with skills in strategic planning and execution, exceptional communication abilities, and a passion for technology. Familiarity with Salesforce CRM or similar platforms is essential for tracking and reporting sales activities.

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How does a Senior Channel Sales Manager at Perforce drive partner success?

At Perforce, the Senior Channel Sales Manager plays a critical role in driving partner success by building robust relationships, executing training programs, and implementing performance reviews. Through proactive recruiting and the development of co-marketing initiatives, they facilitate lead generation and optimize the partner ecosystem, ensuring both partners and customers achieve their financial and operational goals.

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What is the focus of the partner program at Perforce for the Senior Channel Sales Manager?

The partner program at Perforce is focused on enhancing collaboration through a non-competing, joint-selling approach. The Senior Channel Sales Manager is responsible for expanding the partner ecosystem, driving mutual success through well-crafted business reviews, and aligning sales initiatives that benefit both Perforce and its partners. This collaborative effort aims to achieve superior customer satisfaction and business growth.

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What kind of company culture does Perforce offer to Senior Channel Sales Managers?

Perforce fosters a culture that prioritizes creativity, collaboration, and well-being. As a Senior Channel Sales Manager, individuals will join a dynamic team that values contributions and encourages personal growth. The company combines the agile, innovative spirit of a start-up with the stability and benefits of an established firm, providing an environment that supports both professional development and a productive work-life balance.

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Common Interview Questions for Senior Channel Sales Manager
Can you explain your approach to recruiting and onboarding new partners in a channel sales role?

In your role as a Senior Channel Sales Manager, focus on a strategic and targeted approach to partner recruitment. Highlight your experience in identifying high-potential partners, outlining the onboarding process you typically employ, and how you tailor training to fit the specific strengths and goals of each partner. Show enthusiasm and detail how this drives mutual success.

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How do you ensure partner satisfaction and retention in a competitive environment?

Discuss strategies you've implemented to foster positive relationships, such as regular check-ins, performance reviews, and feedback mechanisms. Emphasize the importance of being responsive to partner needs and how you actively resolve conflicts while ensuring both parties benefit from the collaboration.

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Describe a successful marketing initiative you have executed with a partner.

Share a specific example of a joint marketing campaign that resulted in tangible outcomes, detailing the objectives, execution, and metrics of success. Explain the collaborative aspects of planning and execution and how this initiative contributed to lead generation and increased sales.

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What metrics do you use to evaluate the success of channel sales efforts?

Explain the key performance indicators (KPIs) you track to assess channel sales performance, such as sales quotas, lead generation, partner engagement levels, and customer satisfaction scores. Reiterate how these metrics inform your strategies and help drive continuous improvement.

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How do you handle conflicts that may arise between partners?

Address your conflict resolution skills, illustrating how you maintain a diplomatic yet assertive approach. Discuss specific methods for fostering communication and adhering to defined partner engagement rules, and emphasize your commitment to preserving the integrity of the partner relationships.

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What experience do you have with leverage Salesforce CRM for managing partner relationships?

Highlight your proficiency in using Salesforce CRM to document partner activities, track performance, and analyze sales pipelines. Discuss how you utilize its features to streamline communication and reporting, ensuring all activities are transparent and accountable.

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How do you stay informed about industry trends and incorporate them into your sales strategy?

Share your methods for staying up-to-date, such as attending conferences, webinars, and following industry publications. Explain how you leverage this knowledge to adapt your strategies for partner engagement and product positioning, ensuring relevant and timely sales approaches.

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What attributes do you believe are essential for succeeding as a Senior Channel Sales Manager?

Discuss key traits such as adaptability, strong communication skills, a strategic mindset, and the ability to work collaboratively across teams. Emphasize how these attributes help in navigating the complexities of partner relationships and driving business success.

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Can you give an example of how you've successfully exceeded sales quotas?

Provide a powerful anecdote showcasing how your strategic initiatives led to surpassing sales targets. Detail the approaches you took, the partners you engaged, and the overall impact on revenue while illustrating your ability to innovate and take initiative.

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How do you advise partners on effectively positioning and selling Perforce products?

Explain your process for equipping partners with the necessary tools and knowledge to effectively sell Perforce solutions. Discuss the importance of training, sharing success stories, and developing tailored sales pitches that highlight the unique value of products to end customers.

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Founded in 1995, Perforce Software is a leading provider of highly scalable development and DevOps solutions designed to deliver dynamic development, intelligent testing, risk management, and boundaryless collaboration. They partner with organizat...

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Full-time, on-site
DATE POSTED
December 14, 2024

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