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Senior Product Marketing Manager

Permutive is a real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent.

Our unique technology sits behind some of the world's largest publishers such as News Corp, Hearst, BuzzFeed, The Guardian, Conde Nast International to name a few — we enable them to understand and personalise user experiences for hundreds of millions of people every month.

You'll love working with us if you're excited about collaborating with brilliant colleagues, embracing autonomy and responsibility, and tackling challenges that will drive us forward. It’s a great time to join and become a key contributor in shaping Permutive for the future.

Thanks to our category-defining edge technology, we've attracted the attention of global investment partners like EQT Ventures, Octopus Ventures, ACE & Company, and SoftBank Investment Advisers. Additionally, we are listed among YCombinator’s Top 150 companies of all time.

About the Team... 

This is a pivotal time for the marketing team at Permutive. We’re purposefully expanding the team, with the ambitious goal of achieving significant growth and cementing our market-leading position. We are a small but mighty team of believers, and we are serious about evolving our function. To achieve this, we’re looking for individuals with specific expertise, and this is one of the key roles for our evolution. 

Operating at pace, our team tests, iterates, and adjusts, freely sharing our learnings. With a clear vision of excellence, we possess the know-how to deliver real value to the business. We now need more experts to join us!

What you’ll be doing... 

  • Grow a Product Marketing function in a fast-growth B2B SaaS environment. 

  • Act as the conduit between Marketing and Product & Sales teams, and delivering a full scope Product Marketing service.

  • Work cross-functionally to create high-quality, compelling, and unique product content for multiple channels, and audiences.

  • Own key messaging and value propositions which align with market needs, and create marketing programmes for various funnel stages.

  • Be customer-obsessed and represent their voice internally, tracking behavioral trends and creating innovative outcomes.

  • Be immersed in the competitive landscape, and establish key differentiators for all channels.

  • Have a bias for research, and a desire to experiment and evolve.

  • Have strong, market driven opinions, and the data to support them

  • You’ll be a builder; of content, strategy, process, feedback loops, and teams.

What you’ll need...

  • You are a proven and successful Adtech Product Marketer from a B2B SaaS background.

  • Demonstrate dedication to unearthing a compelling and unique value proposition.

  • A passion for storytelling, plus creating and curating a wide variety of content types.

  • Strong communication skills across multiple audiences.

  • Proven track record of successful product launches and customer advocacy.

  • Preference for working in a collaborative, cross-functional capacity.

  • Exceptional project management skills, and experience in handling multiple projects, end-to-end. 

  • A curious mind, and a growth mindset. 

  • Metrics-driven with an analytical mindset. 

  • A bias for action, and ability to work in a fast-paced environment with continuous change.

  • A competitive spirit, and a history of helping businesses reach ambitious targets. 

We’ll be excited if you also have… 

  • A history of working with Partners on joint value messaging

  • Experience in growing business in the US.

What we are offering...

We take a structured, objective approach to salary-setting, which is based on marketing information, our compensation strategy, and your experience and capability assessed through our interview process. For a candidate who meets our requirements, we pay a base salary between $175,000 and $190,000 with a 10% bonus

Permutive Benefits

  • In this together: As a full-time employee, you'll become a shareholder with stock options, sharing in our collective success.

  • Family Comes First: Primary caregivers receive up to 6 months of fully paid leave and secondary caregivers receive 3 months of fully paid leave to bond with their little ones.

  • Your Time, Your Way: Flexible hours let you fit work around your life, whether it's hitting the gym, meditating, or handling family needs.

  • Upgraded Workspace: A $450 budget helps you create the perfect home office setup.

  • Recharge & Refocus: Unlimited paid time off (with a minimum of 25 days + public holidays) ensures you get the rest you need.

  • Grow with Us: Ongoing training and development opportunities fuel your career aspirations.

  • Mental Health Matters: We prioritize your well-being with free access to TalkSpace, our mental health partner.

  • Healthy & Happy: Comprehensive health, dental, and vision coverage keeps you and your family feeling your best. Choose a plan with 100% coverage for yourself, with options to cover your dependents at 75%.

Work Your Way

Permutive trusts you to manage your time and deliver results. Our hybrid model allows you to choose where you work best, whether in your own productive space or our London (Farringdon) or New York (Union Square) offices. That said, none of us work alone; we are part of a team. 

To foster collaboration and connection, teams in these locations come together in person at least once a week and are encouraged to benefit from being in our offices to meet with teams more often. Commercial and customer-facing teams are encouraged to embrace in-person interactions to build lasting relationships with clients and colleagues. 

Every Permutive employee gets together in person at the company’s Annual Kick Off for a week in February.  Each year’s event promises to be an exciting opportunity for us to come together, reconnect with colleagues, and align on our shared vision for the year ahead.

Diversity, Equity & Inclusion

At Permutive, we’re taking a thoughtful, intersectional, long-term approach to diversity, equity & inclusion. We care deeply about creating an inclusive work environment that allows everyone to flourish, and we are taking continual action to progress in that direction.

We’re committed to hiring people regardless of race, religion, colour, national origin, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, age, neurodiversity status, disability status, or otherwise.

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CEO of Permutive
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Average salary estimate

$182500 / YEARLY (est.)
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$175000K
$190000K

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What You Should Know About Senior Product Marketing Manager, Permutive

Are you ready to take your career to the next level as a Senior Product Marketing Manager at Permutive? This is an incredible opportunity to join a pioneering real-time data platform that empowers publishers and advertisers while prioritizing consumer privacy. At Permutive, we're on a mission to help some of the world's largest publishers, like News Corp and BuzzFeed, personalize user experiences for millions. You'll be at the forefront of this adventure, working collaboratively with a dynamic team that values autonomy and responsibility. As a Senior Product Marketing Manager, you'll play a critical role in shaping our marketing strategy, creating compelling product content, and acting as the bridge between our Marketing, Product, and Sales teams. Your responsibilities will include developing high-quality messaging that resonates with our market, bringing a customer-focused lens to innovation, and leveraging your analytical prowess to track behavioral trends. Plus, you'll thrive in an environment where new ideas are welcomed and testing is encouraged. If you're passionate about storytelling and have a strong background in B2B SaaS, we want to hear from you. Join us as we strive for excellence and make a significant impact at Permutive, where your expertise will help drive our growth and success.

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Permutive
What responsibilities does the Senior Product Marketing Manager at Permutive hold?

As a Senior Product Marketing Manager at Permutive, your key responsibilities include developing a robust product marketing strategy in a fast-paced B2B SaaS environment, collaborating with Marketing, Product, and Sales teams to ensure seamless communication, and creating compelling and unique content for various audiences. You will also own critical messaging and value propositions, track customer trends, and champion innovative outcomes, all while being customer-obsessed and immersed in the competitive landscape.

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What qualifications are needed for the Senior Product Marketing Manager role at Permutive?

To excel as a Senior Product Marketing Manager at Permutive, candidates should have a proven track record in Adtech product marketing within a B2B SaaS context. Essential qualifications include dedication to developing unique value propositions, strong communication skills, extensive experience in successful product launches, and the ability to work collaboratively across various teams. Exceptional project management abilities and a metrics-driven approach to analytics are also crucial for success in this role.

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What experience is preferred for the Senior Product Marketing Manager position at Permutive?

Preferred experience for the Senior Product Marketing Manager position at Permutive includes a history of working with partners on joint value messaging and proven success in driving business growth in the U.S. market. Candidates should showcase their dedication to understanding customer needs and their ability to build compelling marketing strategies that resonate with target audiences.

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What is the company culture like for a Senior Product Marketing Manager at Permutive?

At Permutive, the company culture is built around collaboration, innovation, and inclusivity. As a Senior Product Marketing Manager, you'll join a small yet dedicated team that values diverse perspectives and encourages creative freedom. The work environment promotes flexibility, allowing you to manage your time effectively while engaging in meaningful face-to-face interactions with your colleagues. Moreover, Permutive is committed to maintaining a healthy work-life balance with generous benefits such as unlimited paid time off and opportunities for personal and professional growth.

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What are the benefits of working as a Senior Product Marketing Manager at Permutive?

Joining Permutive as a Senior Product Marketing Manager comes with numerous benefits, including competitive salary packages with stock options, extensive paid leave for primary and secondary caregivers, and flexible work hours that fit your lifestyle. You’ll also enjoy a generous budget for creating your ideal home office setup, unlimited paid time off, as well as comprehensive health, dental, and vision coverage to keep you and your family healthy and happy. Plus, ongoing training and development opportunities will fuel your career aspirations.

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Common Interview Questions for Senior Product Marketing Manager
Can you describe your experience with product marketing in a B2B SaaS environment?

In answering this question, share specific examples of your past roles in B2B SaaS product marketing, highlighting your responsibilities and any successful projects you led. Discuss how you collaborated with various teams and the impact of your marketing strategies on the business's growth.

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How do you approach developing a unique value proposition?

Explain your process for identifying customer pain points and market gaps, followed by how you articulate a compelling value proposition that addresses these needs. Use examples from your experience to demonstrate your effectiveness in creating impactful messaging.

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What strategies do you use to track customer trends?

Share the tools and methodologies you utilize to analyze customer behavior and market trends. Discuss how you incorporate these insights into your marketing strategies, focusing on examples where your data-driven approach led to successful outcomes.

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How would you handle feedback from sales teams regarding product messaging?

It's essential to demonstrate your ability to listen and adapt. Highlight how you would encourage open communication with sales teams, be receptive to their feedback, and collaboratively refine product messaging to ensure it aligns with customer needs and market conditions.

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What role do you think storytelling plays in product marketing?

Discuss how storytelling is a vital component in engaging customers and communicating a product's value proposition. Provide examples from your experience where storytelling effectively resonated with an audience and helped drive product adoption.

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How do you ensure a customer-centric approach in your marketing strategies?

Illustrate your commitment to a customer-centric approach by explaining how you gather customer feedback, conduct research, and utilize analytics to inform your marketing strategies. Share examples of how this approach has led to better engagement or product improvements.

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Can you share an example of a successful product launch you've managed?

Outline a specific product launch from your experience, detailing your role in the planning and execution phases. Highlight any challenges encountered and how you overcame them to achieve successful results, emphasizing teamwork and collaboration.

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What tools do you use for project management and collaboration?

Mention the project management and collaboration tools like Trello, Asana, or Slack that you are familiar with. Discuss why you prefer certain tools and how they have helped streamline your processes and improve team communication.

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How do you stay updated with industry trends and competitive landscapes?

Share your methods for staying informed about industry changes, such as subscribing to relevant publications, attending webinars, participating in industry forums, and conducting competitive analysis. Emphasize your value for lifelong learning and the application of new insights to your strategies.

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What key metrics do you focus on to assess the effectiveness of your marketing campaigns?

Discuss the metrics that matter most to you, such as conversion rates, customer acquisition costs, or engagement levels. Explain how these metrics influence your strategies and the steps you take to analyze and improve them over time.

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Full-time, hybrid
DATE POSTED
January 7, 2025

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