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Product Analyst, Fraud

At Persona, we're building the first universal and comprehensive identity infrastructure to help businesses of all sizes better serve and protect their end users' identities. Our identity platform enables businesses to collect and manage their end users' personal information securely, verify that their end users are who they say they are, analyze and detect fraud and abuse, and pull sensitive reports about their end users in a privacy-centric way. In a world where consumer behaviors are changing and privacy and identity are taking on a new meaning, we want to help businesses find their superpowers and do it while putting their end users, the people, first.


About the role


As a Product Analyst, you will be the bridge between our Product teams and our Customer-facing Teams (Sales, Customer Success, Technical Services) when it comes to fraud investigation, insights and recommendations. You’ll also act as a trusted advisor to Persona customers, proactively conducting fraud investigations, identifying fraud vectors, analyzing data, and advising on solutions towards the ultimate goal of helping Persona customers combat fraud effectively using a wide range of Persona solutions. The ideal candidate is a self starter who is eager to tackle tricky challenges through creative problem-solving, is curious and unafraid to work with new technologies, and is resourceful and determined in finding new ways to outsmart fraudsters. This is an unique opportunity to kickstart or level-up your career at a high-growth technology company.


What you'll do at Persona
  • Fraud Investigation and Audits: Investigate complex fraud scenarios through proactive and reactive fraud audits, identifying trends and vulnerabilities.
  • Reports and Presentations: Synthesize findings into clear and concise written deliverables, summarize actionable recommendations for mitigation strategies, and present them to customer leadership.
  • End-to-End User Journey and Architecture Review: Review customers’ templates, workflows, and decision-making processes to assess vulnerabilities and recommend improvements from a fraud prevention perspective, both prior to launch and over time.
  • Liaison to Product: Partner with the Product team to inform the Product roadmap, ensuring Persona’s tools evolve to address emerging fraud trends.
  • Customer Fraud Discovery and Education: Join customer calls to ask relevant questions that shape your recommendations, and educate new stakeholders on Persona’s approach to fraud and how to best leverage Persona’s fraud tools.


What you'll bring to Persona
  • Problem-solver: You love finding innovative solutions by connecting the dots in unexpected ways, while still maintaining a clear, logical approach to breaking down problems.
  • Proactive mindset: You're a self-starter who takes initiative and thrives in dynamic environments.
  • Data-driven approach: You bring basic SQL knowledge or a strong willingness to learn, paired with expertise in data analysis using Excel or Google Sheets.
  • Sharp eye for detail: You prioritize accuracy and maintain a high standard of quality in your work.
  • Clear communication: You’ve been told you’re a great communicator, and know how to tailor how you communicate based on your audience.
  • Fast learner: You can learn a new concept or technology quickly.
  • Team player: You collaborate effectively with colleagues - people enjoy working with you.
  • Nice to have: Experience presenting findings and recommendations to clients or customers in live settings.


$80,000 - $100,000 a year
For this role, the estimated on target earnings is between $80,000 - $100,000. Earnings are just an estimate and are one component of the total compensation package. In addition to salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.

Diversity, equity, inclusion and belonging


At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.


We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

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Average salary estimate

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What You Should Know About Product Analyst, Fraud, Persona

At Persona, we’re on an exciting mission to revolutionize identity infrastructure, and we're seeking a passionate Product Analyst specializing in Fraud to join our San Francisco team. In this role, you’ll become the essential bridge between our Product teams and our Customer-facing Teams, including Sales and Customer Success. Your days will be filled with investigating complex fraud scenarios and conducting audits, where you’ll uniquely contribute by synthesizing findings into clear, actionable reports to guide our clients. As a Product Analyst at Persona, you’ll also dive deep into the user journey and help identify vulnerabilities that can be tackled before they arise. You’ll work hand-in-hand with our Product team to shape the roadmap and ensure our solutions evolve alongside emerging fraud trends. If you're someone who enjoys tackling tricky challenges, is curious about new technologies, and thrives in dynamic environments, this position is designed for you. Not only will you be directly impacting our customers' ability to combat fraud, but you’ll also have the chance to grow your career in a high-growth tech environment. Your role will involve educating clients about our fraud tools and sharing insights that drive effective solutions. If you have an analytical mindset, a keen eye for detail, and want to be part of something bigger, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Product Analyst, Fraud Role at Persona
What responsibilities does the Product Analyst, Fraud at Persona have?

The Product Analyst, Fraud at Persona plays a critical role by conducting fraud investigations and audits, synthesizing findings into clear reports, and offering actionable recommendations. This position allows you to assess user journeys for vulnerabilities and collaborate with the Product team to inform the evolution of fraud mitigation tools.

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What qualifications are needed for the Product Analyst, Fraud role at Persona?

To succeed as a Product Analyst, Fraud at Persona, candidates should have experience in problem-solving, a proactive mindset, and a data-driven approach that includes basic SQL knowledge or strong Excel skills. Effective communication and the ability to work collaboratively with teams are also essential qualities for this role.

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How does the Product Analyst, Fraud contribute to customer success at Persona?

The Product Analyst, Fraud is vital for customer success at Persona by proactively educating customers on fraud tools and conducting insightful calls that shape solutions. This role directly impacts clients’ strategies to combat fraud, helping them utilize Persona's tools to their fullest potential.

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What skills are emphasized for the Product Analyst, Fraud position at Persona?

Skills that are emphasized for the Product Analyst, Fraud role at Persona include a sharp eye for detail, strong data analysis capabilities, effective communication, and a collaborative spirit. The ability to learn technologies quickly and propose creative solutions is also highly valued.

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What is the compensation range for the Product Analyst, Fraud at Persona?

The estimated on-target earnings for the Product Analyst, Fraud role at Persona range between $80,000 and $100,000 annually. This range reflects base salary along with competitive equity packages that acknowledge your significant contributions toward achieving our mission.

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Common Interview Questions for Product Analyst, Fraud
How do you approach fraud investigation as a Product Analyst?

When approaching fraud investigations, it’s crucial to employ a systematic method. I gather data first, identify patterns, and assess vulnerabilities in user journeys. Presenting my findings clearly and ensuring that my recommendations are actionable is also part of my strategy.

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Can you give an example of a complex problem you solved in your last job?

In my last position, we faced a rising trend in impersonation fraud. I analyzed user data, identified key vulnerabilities, and implemented a comprehensive audit which resulted in a significant reduction in incidences. This not only benefited our user base but also enhanced our product strategies.

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How do you prioritize tasks when dealing with multiple fraud investigations?

Prioritization largely depends on the potential impact of each fraud case. I assess the urgency based on how many users are affected, the complexity involved, and the threats posed. This structured approach ensures that I address critical issues promptly while managing other tasks efficiently.

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What tools and technologies do you use for data analysis?

I primarily use SQL for querying databases and Excel or Google Sheets for analyzing and visualizing data. Familiarity with visualization software can also enhance insights and reporting, guiding actionable change in fraud prevention strategies.

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Describe your experience communicating findings to non-technical stakeholders.

Communicating technical findings to non-technical stakeholders is critical. I focus on translating complex data into clear, concise presentations, emphasizing results and actionable recommendations. By tailoring my communication style to my audience, I ensure that stakeholders grasp key points and can move forward effectively.

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How do you keep yourself updated with the latest fraud trends?

I stay updated with fraud trends through regular research, industry webinars, and networking with professionals in the field. Participating in relevant online forums and reading research papers also keeps me informed about emerging techniques and technologies in fraud prevention.

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What is your process for evaluating new fraud tools?

I evaluate new fraud tools by performing a needs assessment based on our current challenges. Once I identify potential solutions, I analyze user reviews, case studies, and demo capabilities. Engaging with vendor support during trials helps in understanding the effectiveness of these tools.

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How do you approach change management when recommending new fraud prevention strategies?

I approach change management by clearly outlining the benefits of new strategies through comprehensive data analysis. Involving stakeholders early in the process helps in addressing concerns and securing buy-in, which simplifies implementation and enhances overall adoption of best practices.

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What would you do if you found fraudulent activity that other team members missed?

If I encountered potentially fraudulent activity that went unnoticed, I would first confirm my findings through additional data analysis. After verification, I would share my insights with my team, emphasizing collaboration to ensure a unified response and enhance our overall fraud detection efforts.

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Why do you want to work as a Product Analyst, Fraud at Persona?

The opportunity to work as a Product Analyst, Fraud at Persona excites me as it combines my passion for data analysis with a mission-driven focus on identity protection. The team’s dedication to innovation and improvement resonates with my professional values, and I’m eager to contribute to such an impactful cause.

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DATE POSTED
January 8, 2025

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