Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Enterprise Demand Generation + Field ManagerNew image - Rise Careers
Job details

Enterprise Demand Generation + Field ManagerNew

About Ping Identity:At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work.We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.The Enterprise Field Marketing Manager will drive integrated marketing strategy and be responsible for demand generation activities across the entire US and Canada regions for our mid market enterprise accounts. As the marketing lead and primary liaison to the sales team, this territory-based position is a crucial role requiring experience in campaign planning and execution managing the core pipeline generation development activities. The Sr. Field Marketing Manager is also responsible for: planning, execution and tracking of an integrated regional marketing plan responsible for their own pipeline goals; identifying, developing & exploiting best practices between sales & marketing. This role requires expertise in traditional marketing with a strong focus on physical events, virtual events and account-based marketing, but also familiarity with social marketing tools and how they can help sales teams develop stronger relationships with customers and prospects.Responsibilities:• Drive demand generation and marketing strategy to deliver pipeline goals for the Enterprise sales organization, in collaboration with other marketing teams such as partner marketing, product marketing and digital demand generation teams.• Collaborate with divisional sales stakeholders to build an integrated marketing and communications plan to support the sales goals/priorities, and leverage corporate marketing strategy/ initiatives.• Develop and implement a marketing plan to support revenue goals, including regional integration, alliances and directly-managed tactics, campaigns, events and activities to executive, management and technical audiences.• Manage a regional marketing dashboard that tracks effectiveness & impact of marketing spend on pipeline, using defined tools and resources. Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking.• Develop consistent and regular reviews and ongoing communication with sales stakeholders.• Manage marketing calendar to ensure alignment with corporate and partner programs as appropriate.• Support the brand, leverage local and social media to drive awareness, demand gen and audience acquisition.Required Skills & Qualifications:• Bachelor’s degree.• Minimum 6-10 years of directly relevant, hands-on marketing experience with a demonstrated ability to drive and execute successful integrated marketing programs.• Minimum of 4+ years experience in leading field marketing campaigns for a high-tech company• Familiar with Security or related IT Markets, Products, Software and Services.• Understanding of Identity & Access Management target markets, competitive industry, strategy and product lines a plus.• Proven ability to work with sales teams and multiple levels of management, while being highly responsive.• Ability to develop and execute an integrated marketing plan.• Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.• Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment.• Experience in all facets of marketing including account-based marketing, online, social media and events.• Willing and able to travel for events across the US and Canada regions up to 20% of the time.• High energy, enthusiasm, initiative, and flexibility.USA:In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.Life at Ping:We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.Here are just a few of the things that make Ping special:• A company culture that empowers you to do your best work.• Employee Resource Groups that create a sense of belonging for everyone.• Regular company and team bonding events.• Competitive benefits and perks.• Global volunteering and community initiativesOur Benefits:• Generous PTO & Holiday Schedule• Parental Leave• Progressive Healthcare Options• Retirement Programs• Opportunity for Education Reimbursement• Commuter Offset (Specific locations)Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Average salary estimate

$82500 / YEARLY (est.)
min
max
$70000K
$95000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Enterprise Demand Generation + Field ManagerNew, Ping Identity

If you have a passion for marketing and want to play a pivotal role in driving demand generation, consider becoming the Enterprise Demand Generation + Field Manager at Ping Identity in Illinois! In this exciting position, you will take charge of integrated marketing strategies across the US and Canada for our mid-market enterprise accounts. Your primary responsibilities will revolve around collaborating closely with our dedicated sales team, planning successful campaigns, executing effective marketing tactics, and ensuring that we meet our pipeline goals. As you embrace a fast-paced environment, you’ll find yourself at the heart of our mission to enhance digital experiences while protecting identities. You’ll leverage your knowledge of traditional marketing, account-based marketing, and even social media strategies to foster better relationships with our clients and prospects. If you’re someone who thrives in a matrix organization and can draw insights from data to measure the effectiveness of your marketing efforts, we’re excited to meet you! Join us at Ping Identity, where we champion diversity and inclusivity in our workforce, and where your unique perspective can contribute to our collective success.

Frequently Asked Questions (FAQs) for Enterprise Demand Generation + Field ManagerNew Role at Ping Identity
What are the key responsibilities of an Enterprise Demand Generation + Field Manager at Ping Identity?

As an Enterprise Demand Generation + Field Manager at Ping Identity, your key responsibilities will include developing and executing integrated marketing plans, collaborating with sales stakeholders to align marketing strategies with sales goals, and actively tracking the effectiveness of marketing campaigns. Additionally, you'll manage regional marketing activities, organize events, and continuously communicate with sales teams to ensure alignment and progress towards pipeline goals.

Join Rise to see the full answer
What qualifications are required for the Enterprise Demand Generation + Field Manager position at Ping Identity?

To qualify for the Enterprise Demand Generation + Field Manager role at Ping Identity, candidates must have a bachelor's degree and a minimum of 6-10 years of relevant marketing experience. Ideally, you should have at least 4 years of experience in leading field marketing campaigns within a high-tech environment. Familiarity with security-related IT markets and a solid understanding of identity and access management is preferred.

Join Rise to see the full answer
How does the Enterprise Demand Generation + Field Manager contribute to the success of Ping Identity?

The Enterprise Demand Generation + Field Manager plays a crucial role at Ping Identity by driving marketing strategies that support sales objectives and demand generation. By effectively collaborating with sales teams and analyzing marketing performance, you will be instrumental in achieving revenue goals, ultimately contributing to the company's overall growth and success in the cybersecurity space.

Join Rise to see the full answer
What can a candidate expect in terms of travel for the Enterprise Demand Generation + Field Manager role at Ping Identity?

Candidates for the Enterprise Demand Generation + Field Manager position at Ping Identity should be prepared for occasional travel across the US and Canada, with requirements up to 20% of the time. This travel may involve attending events, conferences, and other marketing initiatives that promote our brand and help connect with clients and stakeholders.

Join Rise to see the full answer
What is the company culture like at Ping Identity for Enterprise Demand Generation + Field Managers?

At Ping Identity, the company culture emphasizes inclusivity, collaboration, and personal growth. As an Enterprise Demand Generation + Field Manager, you’ll find a supportive environment that values your contributions and promotes your best work. The culture encourages participation in employee resource groups, team bonding events, and initiatives that foster a sense of belonging for all employees.

Join Rise to see the full answer
Common Interview Questions for Enterprise Demand Generation + Field ManagerNew
What strategies would you implement to drive demand generation as an Enterprise Demand Generation + Field Manager?

To drive demand generation effectively, I would first conduct market research to identify key audience segments. Then, I would focus on creating tailored marketing campaigns that align with sales objectives. Utilizing platforms for account-based marketing, engaging in virtual and physical events, and leveraging social media are all strategies I’d employ to enhance customer engagement and lead generation.

Join Rise to see the full answer
How do you measure the effectiveness of marketing campaigns in your previous role?

In my previous role, I established a comprehensive dashboard to track metrics such as lead conversion rates, campaign ROI, and overall pipeline contribution. Regular reviews with sales teams helped identify successful strategies and areas for improvement, allowing us to refine our approach continuously and ensure that marketing efforts align with business goals.

Join Rise to see the full answer
Can you describe your experience with account-based marketing and how it applies to this role?

I have extensive experience in account-based marketing, where I focused on deeply understanding the needs of specific accounts and tailoring marketing messages to resonate with them. In this role, I would leverage that experience to create personalized outreach campaigns and events, ensuring that we effectively engage target accounts and drive valuable leads into the sales pipeline.

Join Rise to see the full answer
What is your approach to collaborating with sales teams as an Enterprise Demand Generation + Field Manager?

My approach to collaboration with sales teams involves regular communication and alignment on goals and strategies. By building strong relationships and establishing clear feedback loops, I can ensure that marketing initiatives are supportive of current sales priorities, helping the team to convert leads effectively and drive revenue.

Join Rise to see the full answer
What challenges do you anticipate in this role, and how would you address them?

One challenge in this role may include adapting marketing strategies quickly to market changes or new opportunities. To address this, I would continuously gather data and feedback from both sales and market trends to remain agile, ensuring we evolve our strategies effectively and maintain competitiveness in the fast-paced IT sector.

Join Rise to see the full answer
Can you give an example of a successful marketing campaign you led in the high-tech sector?

In a previous role, I led a multi-channel campaign focused on a product launch that integrated webinars, social media outreach, and targeted email marketing. The campaign resulted in a 30% increase in qualified leads within a quarter, demonstrating the power of coherent strategy and execution in driving demand in the high-tech arena.

Join Rise to see the full answer
How do you ensure your marketing efforts align with corporate marketing strategies?

I regularly review corporate marketing strategies and maintain open lines of communication with corporate marketing teams. My process includes aligning our campaign objectives with corporate initiatives, using shared metrics to measure success, and adjusting our tactics based on ongoing feedback to ensure we support wider business objectives.

Join Rise to see the full answer
What tools or platforms do you find most effective for managing marketing activities?

I find CRM systems integrated with marketing automation platforms to be crucial for managing marketing activities. They allow for tracking leads, managing campaigns effectively, and analyzing performance. Additionally, tools for project management help streamline collaboration and keep stakeholders engaged throughout the marketing process.

Join Rise to see the full answer
How do you stay updated with the latest trends in digital marketing and technology?

I stay updated by regularly reading industry publications, following thought leaders on social media, and participating in webinars and conferences. Joining professional groups and networks also helps me learn from peers and share insights on innovative practices, keeping my approach fresh and effective.

Join Rise to see the full answer
What do you think makes a successful Enterprise Demand Generation + Field Manager?

A successful Enterprise Demand Generation + Field Manager is someone who combines creativity with data-driven strategies. They should be proactive in understanding market needs, excellent in collaboration with sales teams, and adaptable to changing trends. Additionally, fostering a supportive environment that appreciates diverse ideas is essential for building effective marketing initiatives.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
iPullRank Remote No location specified
Posted 11 days ago
Maxx Marketing, Inc Hybrid 1960 E Grand Ave, El Segundo, CA 90245, USA
Posted 6 days ago
Photo of the Rise User
Mattel Hybrid 333 Continental Blvd, El Segundo, CALIFORNIA
Posted 2 days ago
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Proficio Remote No location specified
Posted 2 days ago

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. That’s digital freedom. We let enterprises combine our best-in-class identity solutions with third-party services they already u...

32 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 22, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!