Social Media & Content Specialist

As a Social Media & Content Specialist at PLK Communities, you will be responsible for developing, scheduling, and posting content across various social media platforms, including Facebook, Instagram, and LinkedIn. Your role will include managing the Meta Business Suite for multiple accounts, creating organic campaigns with defined KPIs, capturing real-time content at events, and providing training to on-site teams. You’ll play a crucial part in enhancing our digital presence and brand voice while collaborating with the marketing team to align messaging across channels.

To excel as a Social Media & Content Specialist at PLK Communities, you should be highly creative and passionate about social media trends. Strong visual storytelling skills, experience with photo and video content creation, and familiarity with various social platforms are essential. You must also demonstrate excellent organizational skills, the ability to handle multiple projects, and provide support and training to on-site teams. A collaborative spirit and proficiency in social media analytics tools will also be beneficial.

The Social Media & Content Specialist significantly enhances PLK Communities' marketing efforts by owning and executing our social media strategy. This includes creating engaging content that resonates with our audience, analyzing performance metrics to gauge the effectiveness of campaigns, and identifying trends to keep us relevant. By capturing high-quality visuals and storytelling through social media, this role helps to elevate our brand and connect with our community while supporting broader marketing initiatives.

A typical day for a Social Media & Content Specialist at PLK Communities involves a mix of creative content creation, strategic planning, and community engagement. You might start by reviewing performance analytics from previous campaigns, followed by brainstorming new content ideas and scheduling posts across platforms. Throughout the day, you'll capture real-time content at events, provide support and training to on-site teams, and collaborate with fellow marketing professionals to ensure cohesive messaging. Flexibility and adaptability are key, as priorities may shift based on emerging trends.

At PLK Communities, a Social Media & Content Specialist has plenty of opportunities for growth within the company. As you develop your skills and contribute to our digital strategy, you may have the chance to take on more responsibilities, lead larger campaigns, or even mentor new team members. Additionally, our commitment to professional development means there are constantly opportunities to learn about new tools, trends, and best practices in social media marketing, paving the way for career advancement.

When answering this question, highlight your familiarity with different platforms and any tools you've used, like Meta Business Suite. Discuss specific campaigns you've managed, how you tailored content for each platform, and the results you achieved to show your capability in a multi-channel environment.

Explain your creative process, including how you research current trends, ensure brand messaging consistency, and engage target audiences. Be prepared to share examples of successful content you've developed and how you measured its effectiveness.

Discuss strategies like optimizing posting schedules based on audience analytics, using engaging visuals, leveraging trends, and incorporating user-generated content. Share examples if possible, detailing how these strategies increased engagement in past roles.

Mention your methods for staying informed about trends, such as following industry blogs, participating in webinars, and networking with other professionals. Talk about how you apply these insights to your work at PLK Communities.

Provide a specific example that showcases your planning, execution, and the measurable results of the campaign. Discuss your goals, the creative process involved, and any adjustments made based on performance analytics to highlight your adaptability.

Emphasize the importance of responding to negative feedback promptly and professionally. Outline your approach, including addressing the issue directly, taking conversations offline if necessary, and ensuring a positive resolution while maintaining the brand's voice.

Discuss any specific tools you’ve utilized, such as Meta Business Suite or Hootsuite, and how they have helped you track performance metrics, manage content scheduling, and gauge audience engagement. Be specific about how these tools have supported your success in past roles.

Describe your training style, focusing on hands-on experience, feedback sessions, and providing resources. Mention how you would tailor the training to fit varying skill levels and ensure that the team feels confident engaging with social media effectively.

Explain how you set measurable goals and KPIs for your campaigns and how you analyze performance data post-campaign. Discuss the importance of KPIs like engagement rates, impressions, and conversions, and how you leverage this information for future campaigns.

Highlight how visual content enhances engagement, makes posts more shareable, and supports storytelling. Share your experience with creating or curating visual content and how you ensure it aligns with brand aesthetics.