Community Lead

🪶 About Plume
Plume is the first fully-integrated and modular blockchain optimized for real world assets (RWAs). We’ve built an EVM-compatible blockchain that’s fast, efficient, and incredibly cheap, along with an end-to-end onboarding platform that lets asset issuers deploy their RWAs onchain. We’re proud of our rapidly growing network, which includes:

• 180+ RWA companies building dapps and tokenizing assets on Plume’s testnet, ranging from collectibles and real estate to equities and private credit

• 50+ technology partners working with Plume and offering special services to our ecosystem partners

• Experienced team of 20+ crypto, finance, and tech professionals from:

  • Crypto: Coinbase, dYdX, LayerZero, Binance, Galaxy Digital, Kraken

  • Finance/Tech: JP Morgan, Robinhood, Google, Coupa, Affirm

• Backed by great investors and operators including:

  • Haun Ventures, Galaxy Digital, Superscrypt, SV Angel, A Capital, Portal Ventures, and more

🪶 You are:

Plume is seeking an experienced and passionate Community Lead to oversee and drive community growth, engagement, and advocacy. This is a pivotal role on Plume's Community Team, responsible for fostering an active and loyal community of users, developers, asset issuers, partners, and enthusiasts within the blockchain and crypto ecosystem.

As the Community Lead, you will develop and execute strategies to engage Plume’s community across platforms like Discord, Telegram, Twitter, and other social channels. You'll drive community-driven growth, manage online discussions, organize community events, and cultivate strong relationships with Plume's most active supporters.

This role requires a skilled community builder who is deeply embedded in blockchain culture, understands the needs of users, token holders, developers, and asset issuers, and can turn online engagement into real-world advocacy.

🪶 Overall Responsibilities

1. Community Growth & Engagement

• Lead and grow Plume’s community of developers, RWA issuers, and token holders.

• Foster community participation through engaging activities such as AMAs, polls, contests, and educational initiatives.

• Design and implement growth strategies to increase the size, activity, and loyalty of Plume's community.

2. Community Management & Moderation

• Oversee daily interactions and moderation on platforms such as Discord, Telegram, Reddit, and social media.

• Respond promptly to community inquiries, escalate issues when needed, and ensure consistent engagement across time zones.

• Implement community guidelines, enforce moderation rules, and ensure a positive experience for all community members.

3. Content & Messaging

• Develop community-centric content, such as FAQs, educational posts, how-to guides, and product announcements.

• Work closely with marketing and product teams to ensure community messaging is aligned with Plume’s broader brand and product strategy.

• Assist with the development of community-focused content for social media and blog posts.

4. Community Advocacy & Insights

• Act as the voice of the community within the company, providing feedback, trends, and insights to internal teams.

• Serve as a bridge between Plume and its community, ensuring that community voices influence product development and roadmap decisions.

• Cultivate relationships with Plume's most active and influential community members, encouraging them to become brand advocates and community leaders.

5. Events & Activations

• Plan and execute community-driven events such as hackathons, meetups, live streams, and virtual town halls.

• Identify opportunities to create in-person or online engagement experiences that drive community growth and loyalty.

• Facilitate speaking opportunities for Plume's executives and team members at industry conferences and webinars.

6. Analytics & Reporting

• Track key metrics related to community growth, sentiment, and engagement.

• Create reports and dashboards that provide visibility into the health and impact of the community.

• Use insights from community analytics to improve engagement strategies and inform product development.

🪶 Qualifications

• 5+ years of experience in community management, social media management, or growth marketing, ideally in blockchain, crypto, or fintech. Crypto native required.

• Experience growing and managing large communities across platforms like Discord, Telegram, Reddit, and social media.

• Strong ability to foster online community engagement and growth through campaigns, events, and interactive content.

• Exceptional communication and storytelling skills, with the ability to distill complex ideas into simple, engaging messages.

• Experience moderating online communities and enforcing community guidelines to maintain a safe and welcoming environment.

• Strong knowledge of community analytics tools and the ability to translate insights into strategy.

🪶 What to expect from Plume

• Salary ranges are competitive with top startups.

• As an early employee, you will receive a competitive equity grant.

• Fully remote with the option to come into the NYC office any time.

• Full medical, dental, and vision benefits.

• Two all-expenses-paid offsites per year.