Senior User Acquisition Specialist

The Senior User Acquisition Specialist at Polarsteps is responsible for executing and optimizing performance marketing campaigns across various platforms including Meta, TikTok, and Google. This role also involves managing a budget efficiently, tracking campaign performance, and making data-driven decisions to lower CPAs while acquiring high-quality users. Additionally, you will focus on improving App Store rankings to enhance organic growth, working closely with UGC creators and designers to develop effective creatives.

To be considered for the Senior User Acquisition Specialist role at Polarsteps, candidates should have a minimum of 6 years of experience in performance marketing, particularly with mobile apps. A solid understanding of mobile tracking and measurement, along with proficiency in product analytics tools such as Mixpanel and Appsflyer, is essential. Excellent communication skills, both written and verbal, will help present insights clearly, making it easier to drive decisions based on effective analysis.

At Polarsteps, we highly value continuous learning and growth. As a Senior User Acquisition Specialist, you will have access to a personal development budget, encouraging you to explore further training and education in your field. We also foster a collaborative work environment where knowledge sharing is encouraged, allowing you to expand your expertise while contributing to our dynamic team.

The company culture at Polarsteps is vibrant, inclusive, and diverse, comprising over 70 individuals from 20 different backgrounds. As a Senior User Acquisition Specialist, you can expect to be part of a collaborative and innovative team. We celebrate diversity and understand its importance in building great products. Additionally, we have a relaxed environment, encouraging team bonding through monthly events and team outings, making work enjoyable and meaningful.

Polarsteps supports a hybrid working model for the Senior User Acquisition Specialist role, where employees are encouraged to work from the office two days a week and have the flexibility to work from home for the remaining days. This approach promotes effective collaboration while offering the convenience of managing work-life balance, ensuring that you can thrive both personally and professionally.

To improve user acquisition for Polarsteps, I would evaluate current marketing campaigns to pinpoint opportunities for optimization. Implementing A/B testing strategies on channels like Google and Meta would help in understanding which creatives resonate better with our target audience. Additionally, focusing on App Store optimization to enhance organic traffic and collaborating with UGC creators would be vital in developing engaging content that attracts quality users.

Analyzing campaign performance involves examining metrics such as CPA, CTR, and user engagement rates. I would leverage tools like Mixpanel or Appsflyer to collect and analyze data, allowing me to measure success against our KPIs. By identifying trends and patterns in the data, I can make informed decisions on areas that require improvement, thus optimizing future campaigns effectively.

In my previous roles, I've gained extensive experience with mobile tracking tools such as SKAdNetwork, AEM, and ATT protocols. Understanding how these components work together allows me to ensure accurate measurement of user acquisitions and attributions across various platforms while adhering to privacy regulations and maximizing campaign effectiveness.

In my last role, I implemented a refined bidding strategy on Google Ads that focused on targeting high-intent keywords and adjusted audience segmentation based on data analysis. Through rigorous A/B testing, I identified top-performing ads, which subsequently led to a lower CPA while acquiring an engaged segment of users who exhibited higher retention rates.

I regularly read industry blogs and subscribe to newsletters from esteemed sources like HubSpot and Google’s marketing blog. Attending webinars and networking with other professionals helps me gain insights into emerging trends and tactics in performance marketing. Continuous education is essential, so I also consider enrolling in relevant courses to refine my skills further.

Collaboration is vital as it allows me to leverage the unique strengths and ideas of my teammates. I believe in engaging with designers to create compelling creatives, sharing insights with fellow marketers, and collaborating with UGC creators to develop content that resonates with our users. By fostering a strong team dynamic, we can achieve greater success in our user acquisition efforts.

To optimize App Store rankings, I would focus on keyword research to identify high-volume search terms relevant to travel. Ensuring that our app's titles and subtitles are optimized for these keywords is crucial. Additionally, regularly updating app descriptions, enhancing visuals, and encouraging user reviews and ratings play a significant role in boosting our visibility and conversion rates in app stores.

While managing a previous campaign, I identified a significant drop in CPA upon reviewing ad performance metrics across platforms. This led me to analyze audience demographic data. I discovered that certain segments were responding better to specific creatives. Adjusting our targeting and reallocation of budgets to high-performing audiences resulted in a 25% reduction in CPA, significantly enhancing overall campaign performance.

I typically employ tools such as Mixpanel for tracking user engagement and retention, as well as Appsflyer for mobile attribution analysis. For overall visibility, I leverage platforms like Looker to visualize campaign data and extract actionable insights. These tools enable me to assess performance effectively and ensure that our campaigns remain data-driven and results-oriented.

Managing performance marketing budgets requires a strategic approach. I track spending against predefined goals and time frames, ensuring that I'm continuously optimizing based on results. By using data analysis to identify the most effective channels and campaigns, I can allocate budget smartly. Adjusting campaigns mid-flight based on performance data allows for maximizing ROI while ensuring efficient use of resources.