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Director, Sales Automation

Overview

At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means you’re joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.


Team Overview

Our Sales team serves the critical role of getting our products into the hands of our customers. This talented team works hard to build and maintain relationships with our clients, as well as looks for new business opportunities to expand our reach.


Responsibilities

The Director, Sales Automation will be a dynamic and experienced leader, responsible for leading the sales automation and AI efforts in the Sales organization. This role will be responsible for leveraging SFDC to enhance our sales processes, increase effectiveness and support our Sales teams’ productivity, working in close partnership with the Enterprise Applications team. This role demands a blend of strategic vision, technical expertise, and leadership to innovate, implement and optimize sales automation tools. This person will manage a team supporting these efforts as well. Successful candidates will have a strong background in Salesforce Platform Management and Administration, be proactive, curious and innovative, and excited about driving productivity and effectiveness through sales technology. 

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • Develop and implement a long-term strategy for sales automation to enhance sales productivity from lead generation to closing, aligning to business targets. 
  • Identify automation opportunities and integrate them into the sales process to reduce manual and or many-click tasks. 
  • Analyze sales processes for inefficiencies and recommend/implement solutions using SFDC and other sales automation tools. 
  • Understand the needs and challenges of the sales teams, the mechanisms by which the cross-functional departments interact with sales automation and information, and tailor solutions that verifiably improve workflow and outcomes.  
  • Practice innovation daily and look for new ways to use Salesforce to gain a competitive advantage, whether through automation, AI or other emerging technologies. 
  • Make decisions based on analytics, metrics and leadership guidance to ensure automation efforts and AI are genuinely increasing outcomes and results. 
  • Manage projects, tasks, timelines, implementation of innovations, as well as team resources smoothly from start to finish. 
  • Demonstrate patience, perseverance and grit in a complex and everchanging environment. 
  • In collaboration with cross-functional partners, manage all product backlog related to Sales, including roadmap development and operating as product owner (i.e. development and priority of user stories, testing) 
  • Responsible for ensuring communications and change management related to releases, demonstrations, and working with the Sales Enablement team for relevant enablement on enhancements. 
  • Other duties as assigned

Qualifications

Minimum Qualifications

  • Ideal target experience of 5-10 years of CRM product management experience, with at least 3 years specifically focused on Salesforce.com and including Lightening. 
  • Experience with other Sales Automation and tools preferred, such as outreach/prospecting, sales enablement, revenue intelligence, conversational intelligence. 
  • Deep technical proficiency in SFDC Sales Cloud, CPQ (Logik.io) and integrations with boundary applications is important, including customization, integration, and data management. 
  • Strong understanding of agile development practices and experience working within a change management and project framework. Ability to evaluate and prioritize solutions based on business needs and technical feasibility. 
  • Excellent at explaining complex systems in simple terms to stakeholders at all levels, including conveying the value of automation to non-technical team members. 
  • Strong problem-solving skills to address and resolve issues. 
  • Prior management experience preferred. 

Compensation & Benefits

Compensation & Benefits

PowerSchool offers the following benefits:

  • Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
  • Flexible Spending Accounts and Health Savings Accounts
  • Short-Term Disability and Long-Term Disability
  • Comprehensive 401(k) plan
  • Generous Parental Leave
  • Unrestricted paid time off (known as Discretionary Time Off - DTO)
  • Wellness Program, including ClassPass & Employee Assistance Program
  • Tuition Reimbursement
  • Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $124,200 - $189,100 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; specific geographic location; internal equity; internal pay ranges; and market data/range parameters.


EEO Commitment

EEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accomodations@powerschool.com.

#LI-SM1 #LI-HYBRID

Average salary estimate

$156650 / YEARLY (est.)
min
max
$124200K
$189100K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Sales Automation, PowerSchool Group

At PowerSchool, we are on a mission to power personalized education for students all over the globe, and we’re looking for a passionate Director of Sales Automation to join our remote team. This is a fantastic opportunity to make a significant impact by leveraging your leadership skills to innovate and implement sales automation strategies that enhance our sales productivity. In this pivotal role, you will be responsible for enhancing sales processes and improving efficiency through the Salesforce platform, working closely with our Enterprise Applications team to ensure that our sales teams are supported and empowered. You will need to proactively identify automation opportunities, analyze existing sales processes, and implement cutting-edge solutions that align with our business goals and targets. Collaboration is key, as you will coordinate with cross-functional teams to tailor solutions that genuinely improve workflows, all while managing a dedicated team focused on these initiatives. If you have a solid foundation in Salesforce and a knack for transforming complex concepts into simple solutions, your innovative spirit will thrive here at PowerSchool. Join us to drive productivity through technology while contributing to a mission that truly makes a difference in K-12 education.

Frequently Asked Questions (FAQs) for Director, Sales Automation Role at PowerSchool Group
What are the key responsibilities of the Director, Sales Automation at PowerSchool?

The Director, Sales Automation at PowerSchool is crucial for leading sales automation and AI initiatives within the sales organization. This role includes developing long-term strategies, identifying automation opportunities, analyzing sales processes for efficiencies, and tailoring solutions to improve workflow. You will manage Salesforce implementation and work alongside the Enterprise Applications team to ensure robust support for sales teams, enhancing their productivity and effectiveness.

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What qualifications are necessary for the Director, Sales Automation position at PowerSchool?

Ideal candidates for the Director, Sales Automation position at PowerSchool should possess 5-10 years of CRM product management experience, particularly focusing on Salesforce.com. A strong technical proficiency in SFDC Sales Cloud, as well as an understanding of sales automation tools, is essential. Additionally, experience in agile development practices, problem-solving abilities, and prior management experience are also favored for this role.

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How does the Director, Sales Automation at PowerSchool utilize Salesforce?

In the role of Director, Sales Automation at PowerSchool, you will leverage Salesforce to enhance sales processes and improve team productivity. This involves using technical knowledge of SFDC to identify inefficiencies, streamline tasks, and integrate automation into the sales process, ensuring that sales teams can focus time on what matters most – closing deals and building relationships with clients.

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What types of projects will the Director, Sales Automation manage at PowerSchool?

The Director, Sales Automation at PowerSchool will manage a variety of projects, including implementing sales automation solutions, enhancing current sales technologies, and managing cross-functional initiatives that impact the sales team. This role requires overseeing timelines, resources, and ensuring improvements are delivered effectively and align with business objectives.

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What benefits does PowerSchool provide for the Director, Sales Automation role?

PowerSchool offers an array of comprehensive benefits for the Director, Sales Automation position including health insurance, flexible spending accounts, a robust 401(k) plan, generous parental leave, and unrestricted paid time off (DTO). Additional perks like tuition reimbursement, a wellness program, and optional benefits such as pet insurance further enhance the working experience at PowerSchool.

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Common Interview Questions for Director, Sales Automation
Can you describe your experience with Salesforce and how it applies to sales automation?

When detailing your Salesforce experience, focus on specific projects where you've implemented or optimized sales processes. Highlight your knowledge of SFDC features, customization, and how you've used data analytics to drive sales productivity. Discuss particular challenges you faced and how your solutions contributed to overall sales effectiveness.

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How do you identify sales process inefficiencies and what steps do you take to address them?

To identify inefficiencies, I rely on analyzing metrics and gathering feedback from sales teams. I would outline my approach to assessing workflows, pinpointing bottlenecks, and employing tools like Salesforce to streamline tasks. Providing real examples of improvements made in past roles can be very compelling to the interview panel.

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What strategies do you use to manage change when implementing new sales automation tools?

Managing change involves clear communication, focusing on training, and addressing concerns head-on. Sharing a structured plan you’ve used in previous projects can highlight your capability. Emphasize the importance of stakeholder buy-in and ongoing support post-implementation to ensure success.

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Describe a situation where you had to lead a team through a complex project.

In your response, focus on the project’s goals, challenges faced, and your leadership style. Highlight how you allocated resources, ensured team collaboration, and managed timelines. Concluding with the project's business impact will demonstrate the effectiveness of your leadership abilities.

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How do you measure the success of sales automation efforts?

I measure success through key performance indicators such as increased lead conversion rates, reduced sales cycle times, and improved overall sales productivity metrics. Be prepared to give examples of times you implemented changes driven by these metrics, and the results achieved.

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What experience do you have with AI in the context of sales processes?

Discuss any direct experience you have utilizing AI tools to enhance sales processes. You might talk about how AI helped refine lead scoring or personalized customer engagement strategies in past roles. Highlight any specific tools or technologies you have worked with that integrate AI into Salesforce.

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Can you explain the importance of collaboration with cross-functional teams?

Collaboration is vital as it ensures alignment across departments, leading to more effective solutions. Share past experiences that highlight successful projects resulting from interdepartmental collaboration, illustrating how it benefited workflows and outcomes. This demonstrates your understanding of teamwork's impact on productivity.

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What role do you think analytics play in sales automation?

Analytics provide crucial insights into sales performance, allowing for informed decision-making. When answering, relate this to experience you've had using analytics to gauge the success of automation initiatives or optimize sales strategies, showcasing your ability to tie data to actionable improvements.

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How do you keep your knowledge up-to-date with the latest technologies in sales automation?

Devote a portion of your answer to how you engage in continuous education, whether through online courses, attending industry conferences, or participating in relevant forums and communities. Emphasize your commitment to staying current with trends and how this knowledge benefits your work.

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Why do you want to work as a Director of Sales Automation at PowerSchool?

Your answer should reflect a genuine passion for education technology. Discuss how PowerSchool's mission aligns with your personal values and how your skills in sales automation can directly impact educational outcomes for students. Highlighting your enthusiasm will leave a positive impression.

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Photo of the Rise User
Inclusive & Diverse
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Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

To improve the K-12 education experience. Our goal is to improve the K-12 education experience through innovative technology. As a software company, we have a passion for education technology, but mostly for making a difference in the lives and ed...

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Full-time, remote
DATE POSTED
April 5, 2025

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