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Marketing Campaigns Manager

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Overview

As Marketing Campaign Manager, you will be responsible for devising and running marketing campaigns that generate pipeline & bookings aligned with organizational goals. Multiple campaigns and programs are overseen at any given time and can include a variety of tactics including ABM, digital surround, nurtures, email, webinars, events, etc. This role requires a data-guided, strategic thinker with excellent communication skills and a passion for driving results.

Responsibilities

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Oversee the implementation, tracking, and measurement of marketing campaigns across all channels to achieve Marketing pipeline goals
Develop Account Based Marketing (ABM) plans that include tailored messaging and content strategies for specific accounts
Leverage marketing analytics and intelligence tools to track and analyze campaign engagement and ROI
Continuously optimizing campaign strategies based on data insights to ensure relevance and effectiveness
Partner with Product Marketing and Sales to create compelling campaigns that solidifies PowerSchool’s leadership position and differentiates us in the marketplace
Lead the Demand Gen team to set campaign strategy through analysis of market data, product seasonality, and product launches
Forecast and present to senior management campaign performance and ROI

Qualifications

5-7 years of relevant marketing experience, preferably Demand Gen
Proven track record of success in marketing programs, B2B experience preferred
Experience building and developing campaigns in a complex product environment
Salesforce CRM, ABM and Marketo experience strongly preferred
Excellent communication, project management, and numerical skills
Experience working directly with B2B SaaS or education industry
Previous experience building and executing ABM campaigns: personalization at scale, customer acquisition, lead generation, content, display advertising, email marketing

Compensation & Benefits

PowerSchool offers the following benefits:

Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
Flexible Spending Accounts and Health Savings Accounts
Short-Term Disability and Long-Term Disability
Comprehensive 401(k) plan
Generous Parental Leave
Unrestricted paid time off (known as Discretionary Time Off - DTO)
Wellness Program, including ClassPass & Employee Assistance Program
Tuition Reimbursement
Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $68,000 - $133,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.

EEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accomodations@powerschool.com.

Average salary estimate

$100500 / YEARLY (est.)

min

max

$68000K

$133000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Campaigns Manager, PowerSchool Group

As a Marketing Campaigns Manager at PowerSchool in Folsom, you'll take the reins on innovative marketing initiatives aimed at boosting our pipeline and bookings. This dynamic role encourages creativity and strategic thinking, as you'll be orchestrating multiple campaigns simultaneously. You'll dive into strategies that range from Account Based Marketing (ABM) to nurturing prospects through engaging emails, events, webinars, and more. Your knack for data analysis will come into play as you measure campaign performance and optimize approaches based on insightful analytics. Collaborating closely with Product Marketing and Sales, you'll craft compelling campaigns that not only highlight our leadership in the education sector but also set us apart from the competition. If you’re passionate about driving impactful results and possess a keen understanding of B2B marketing, this opportunity at PowerSchool could be the perfect fit for you. Join us and make a difference in how we connect with educational institutions globally, all while enjoying a flexible benefits package and a culture that values diversity and inclusion.

Frequently Asked Questions (FAQs) for Marketing Campaigns Manager Role at PowerSchool Group

What are the responsibilities of a Marketing Campaigns Manager at PowerSchool?

The Marketing Campaigns Manager at PowerSchool is responsible for overseeing the implementation and tracking of marketing campaigns across all channels. They develop Account Based Marketing (ABM) plans with tailored messaging, leverage marketing analytics to track campaign engagement and ROI, partner with Product Marketing and Sales to create impactful campaigns, and lead the Demand Generation team in setting campaign strategies based on market data analysis.