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Growth Marketing Manager (B2B)

Are you a hands-on creative and strategic marketing professional passionate about shaping the future of warehouse robotics automation? Join our team as the B2B Growth Marketing Manager and play a pivotal role in driving our go-to-market strategy, empowering our sales team, and showcasing our innovative solutions. If you thrive in a dynamic, fast-paced environment and have a proven record of accomplishment of creating impactful marketing campaigns, sales tools, and event strategies, we would love to hear from you! This position reports to the Chief Operations Officer (COO). 

 

Goal:  

Develop and implement the strategic marketing plan and operational process to help double revenue in 2025 

 

Responsibilities: 

  • Oversee Prime Robotics’ marketing efforts (from creative, to content, to operations, to digital, to product) 
  • Develop monthly, quarterly, and year-long strategic plans 
  • Lead development of the marketing strategy to create effective plans focused on generating leads and demand for Prime Robotics to grow the pipeline 
  • Identify short and long-term resource needs, including development and management of the annual marketing budget 
  • Understand key performance metrics and tracking tools for competitor analysis, campaign results, consumer trends, and translate results into actionable insights, reporting weekly, monthly, and quarterly 
  • Spearhead the execution of marketing campaigns, including segmentation, testing, tracking, results reporting, analyses, and recommendations 
  • Provide marketing and pipelines points of views to leadership and executive management team 
  • Support sales objectives to grow the customer base with sales enablement, sales operations, sequencing, and email campaigns 
  • Optimize the MarTech Stack against B2B best practices to realize optimizations in marketing and business spend 
  • Train sales on marketing tech stack and best practices, as needed (ZoomInfo, HubSpot, etc.) 
  • Manage conception, development, and implementation of marketing plans and strategy and promotional programs to drive qualified leads that convert to customers 
  • Manage conception, development, and implementation of trade shows, conventions, and conferences, prepare engaging displays and collateral, and provide post-event reports and analysis 
  • Design, create, and execute content marketing strategy and editorial calendar and produce high-quality content 
  • Create and execute promotional and lead generation campaigns 
  • Oversee marketing contractors responsible for various segments or projects (content, search engine optimization, advertising, email, branding, PR, social media) 
  • Leverage website, content, social media, and SEO to promote the company's products and solutions 

 

 

  • Experience: 5+ years of marketing experience in the warehouse robotics automation industry or related fields (e.g., warehouse management software, industrial automation). Experience working for a startup is a plus. 
  • Skills: Expertise in creating sales enablement tools, driving SEO strategy, managing inbound campaigns, and planning tradeshows/events. 
  • Collaboration: Proven ability to work cross-functionally with leadership, sales, product, and external vendors. 
  • Creativity: Strong content creation skills with a keen eye for design and messaging. 
  • Results-Oriented: Data-driven mindset with a focus on achieving measurable outcomes. 
  • Education: bachelors degree in marketing or a related field of study.

 

Salary: 

110,000-130,000 depending on experience 

 

Travel: 

10% or less annually 

The Location:

  • 1597 Cole Blvd., Lakewood, CO. This position reports to this location five days a week.

Why Join Us:

  • Opportunity to work in a high-growth, innovative sector.
  • Competitive base salary with performance-based commission structure.
  • Continuous learning and development opportunities in cutting-edge robotics technology.

The People: We consider the people at Prime Robotics to be the strength of our company. Prime Robotics is a great place to learn and work, and we look forward to your contributions in fueling our growth and optimizing our client’s automation needs.

 

The Benefits:

We take care of our team and provide great benefits:

  • Medical, dental, and insurance coverage to support your well-being.
  • Vacation and sick leave for maintaining a healthy work-life balance.
  • Valuable hands-on experience and opportunities for skills growth in cutting-edge robotics technology.

The Process

Apply to the role highlighting how your qualifications match this position

If it seems like a potential fit, we will setup a call to discuss your experience and this position

During the interview process you will interview with team members over MS Team and finalists will interview at our headquarters.

The Company:

Prime Robotics is a leading global automation company serving the Logistics, Manufacturing and E-Commerce industries.  We develop cutting-edge solutions that are innovative, productive, and scalable.  Our mission is to accelerate supply chain logistics via best -in-class robotic solutions.    We are in a startup mode, which means we are looking for someone with an entrepreneurial spirit who can tackle obstacles and not allow roadblocks, large or small to get in the way or slow down our processes. Is that you?

Prime Robotics is proud to be an EEOE, M/F/D/V, and we are committed to diversity both in practice and spirit at the corporate level.

Prime Robotics participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

Unfortunately, we are not able to support Visa sponsorship at this time.

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What You Should Know About Growth Marketing Manager (B2B), Prime Robotics

Are you ready to take charge as the Growth Marketing Manager (B2B) at Prime Robotics? If you’re a creative mastermind with a passion for strategic marketing in the warehouse robotics automation sector, this might just be your dream role. You’ll play a vital part in crafting and executing innovative marketing strategies that not only drive our go-to-market efforts but also empower our sales teams with the tools they need to shine. Your expertise will help us double our revenue by 2025! With responsibilities that span overseeing all marketing initiatives, from content to digital marketing, you will work closely with various teams to create campaigns that lead to qualified leads and customer conversions. Your ability to analyze performance metrics and market trends will allow you to provide actionable insights that influence our marketing direction. Plus, you’ll have the opportunity to manage exciting projects like trade shows and generate engaging promotional materials. At Prime Robotics, we believe in fostering talent and are committed to your professional growth in this high-growth, innovative sector. You can expect a competitive salary ranging from $110,000 to $130,000 based on your experience, alongside comprehensive benefits to support your well-being. Join us in our mission to redefine supply chain logistics, and together we can shape the future of automation!

Frequently Asked Questions (FAQs) for Growth Marketing Manager (B2B) Role at Prime Robotics
What are the primary responsibilities of a Growth Marketing Manager at Prime Robotics?

As a Growth Marketing Manager at Prime Robotics, you'll be responsible for overseeing all marketing efforts, which includes developing and implementing strategic marketing plans, leading campaigns, and facilitating sales enablement. Your role will also involve analyzing performance metrics and optimizing our marketing technology stack to ensure effective lead generation and customer conversions.

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What qualifications are required for the Growth Marketing Manager position at Prime Robotics?

To qualify for the Growth Marketing Manager role at Prime Robotics, you should have at least 5 years of marketing experience, preferably in the warehouse robotics automation field or related industries. A bachelor's degree in marketing or a related field is required, along with a proven ability to create impactful sales support tools and a strong focus on data-driven results.

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What is the expected salary for a Growth Marketing Manager at Prime Robotics?

The salary for a Growth Marketing Manager at Prime Robotics ranges between $110,000 and $130,000, depending on your experience and skills. In addition to the competitive salary, you will also enjoy performance-based commission opportunities.

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What are the growth opportunities like for a Growth Marketing Manager at Prime Robotics?

As a Growth Marketing Manager at Prime Robotics, you'll be working in a high-growth sector which not only offers ample opportunities for professional development but also continuous learning in cutting-edge robotics technology. Your contributions will significantly influence the company's growth trajectory and your career advancement.

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What type of work environment can a Growth Marketing Manager expect at Prime Robotics?

At Prime Robotics, the work environment is dynamic and fast-paced, embodying a strong startup culture. Your entrepreneurial spirit will be nurtured, allowing you to tackle challenges creatively while collaborating closely with various teams, including leadership and sales, to achieve your marketing goals.

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Common Interview Questions for Growth Marketing Manager (B2B)
How would you approach developing a marketing strategy for Prime Robotics?

In developing a marketing strategy for Prime Robotics, I would begin with a thorough analysis of market trends, customer needs, and competitor positioning. I would then create a data-driven plan that focuses on lead generation, aligns with business goals, and embraces innovative tactics suitable for B2B marketing in the robotics sector.

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Can you describe your experience with sales enablement tools?

I have extensive experience creating and implementing sales enablement tools that enhance the sales process. This includes developing targeted content, training resources, and CRM integrations to equip sales teams with the materials they need to engage effectively with prospects and close deals.

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What metrics do you prioritize in evaluating marketing campaign success?

I prioritize metrics such as conversion rates, lead engagement levels, campaign ROI, and overall pipeline growth. Tracking these metrics helps to assess the effectiveness of campaigns and informs adjustments to improve future marketing efforts.

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How do you stay updated with the latest trends in marketing and technology?

I stay updated by following industry leaders on social media, participating in webinars, attending relevant conferences, and reading industry publications. Networking with other marketing professionals also gives me insights into emerging trends and best practices.

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Describe your experience managing marketing budgets.

Throughout my career, I have managed marketing budgets effectively by prioritizing expenditures based on potential ROI, closely monitoring expenses, and adjusting allocations as needed to maximize the impact of our marketing efforts.

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How do you approach content marketing for B2B audiences?

For B2B content marketing, I focus on delivering high-quality, informative, and value-driven content that speaks to the pain points and needs of the target audience. Incorporating SEO best practices ensures visibility, and utilizing various formats—blogs, whitepapers, and videos—keeps the content engaging.

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Can you give an example of a successful lead generation campaign you've executed?

One successful lead generation campaign I executed involved a comprehensive email marketing strategy targeting segmented audiences. By personalizing the messaging and offering valuable resources, we achieved a 30% increase in leads over three months, significantly contributing to our sales pipeline.

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What tools and technologies have you used for marketing automation?

I have utilized several marketing automation tools, including HubSpot and Marketo, for email marketing, lead scoring, and campaign tracking. These tools allow for streamlined operations and effective data analysis, which are crucial for optimizing marketing strategies.

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How do you collaborate with sales teams to achieve marketing goals?

Collaboration with sales teams is essential, and I make it a priority to engage with them regularly to understand their needs and challenges. Joint planning sessions and shared KPI tracking help align our goals, ensuring that our marketing initiatives support their sales objectives.

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What is your approach to analyzing campaign performance?

My approach to analyzing campaign performance involves setting clear objectives and KPIs from the outset, followed by diligent tracking of outcomes against those benchmarks. I then conduct a thorough post-campaign analysis to identify successes, areas for improvement, and actionable insights for future marketing efforts.

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prime robotics is a global provider of intelligent end-to-end automation solutions and autonomous mobile robots for the warehouse, distribution, e-commerce, and material handling industries. prime’s proven suite of robotic hardware and software so...

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Full-time, on-site
DATE POSTED
January 1, 2025

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