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Chief of Staff, Enterprise and Field Marketing - job 1 of 2

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

ServiceNow is looking for a visionary Chief of Staff to join the Enterprise and Field Marketing team, serving as a strategic and thought partner to the Global Senior Vice President of Enterprise and Field Marketing.

This org shapes the strategy for our global field teams, campaigns, executive, ABM, customer success and partner marketing teams.

The ideal candidate will have marketing leadership experience, with a focus on storytelling, change management, and strategic communication. In addition, a strong background in change management and a proven ability to articulate marketing strategies that drive engagement and alignment across the organization.

Key Responsibilities:

  • Create and deliver compelling business narratives that highlight the strategic impact and value of marketing initiatives to internal and external stakeholders.
  • Utilize storytelling techniques to enhance presentations, reports, and communications, ensuring clarity and resonance with diverse audiences.
  • Articulate the value of marketing efforts in driving business outcomes, ensuring that the marketing team's contributions are clearly understood and appreciated across the organization.
  • Develop frameworks to effectively communicate marketing successes and insights to senior leadership and key stakeholders.
  • Lead change management initiatives that promote the adoption and integration of new marketing strategies and technologies.
  • Foster a culture of agility and adaptability within the marketing team, guiding them through transitions to enhance operational effectiveness.
  • Collaborate with senior leadership to define marketing objectives and key results (OKRs) that align with overall business goals.
  • Drive strategic discussions that integrate marketing insights into broader business strategies.
  • Mentor and develop a high-performing team, instilling a strong focus on storytelling and effective communication within the marketing function.
  • Promote a culture of collaboration, innovation, and continuous learning.
  • Build and maintain strong relationships with internal and external stakeholders to drive alignment and support for marketing initiatives.
  • Communicate operational updates and strategies in a compelling manner that engages and informs stakeholders.
  • Advocate for the adoption of new marketing technologies and tools that enhance storytelling capabilities and overall effectiveness.

Qualifications

  • Bachelor’s degree in business, Marketing, Communications, or a related field; MBA preferred.
  • 12+ years of experience in marketing leadership roles, with a focus on storytelling, change management, and strategic communication.
  • Proven track record of successfully driving marketing initiatives that demonstrate measurable business impact.
  • Exceptional storytelling and narrative-building skills, with the ability to communicate complex ideas clearly and persuasively.
  • Strong change management skills, with experience leading teams through transitions.
  • Excellent leadership and team management abilities. Proficiency in developing and communicating marketing strategies that drive business value.
  • Exceptional communication and interpersonal skills.

 

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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What You Should Know About Chief of Staff, Enterprise and Field Marketing, ServiceNow

At ServiceNow, we are on the lookout for a dynamic Chief of Staff to elevate our Enterprise and Field Marketing team. Based in Atlanta, Georgia, this role is pivotal as you will partner with our Global Senior Vice President of Enterprise and Field Marketing to steer the marketing strategy for our global operations. The ideal candidate will possess a robust marketing leadership background, emphasizing storytelling and change management. You will craft compelling business narratives that not only spotlight our marketing initiatives but also resonate with diverse audiences. It’s your chance to articulate the value of our marketing efforts and help integrate new technologies and strategies that enhance our storytelling capabilities. Your responsibilities also entail driving strategic discussions, mentoring a talented team, and fostering a culture of responsiveness and innovation within our marketing function. With over 12 years of experience in marketing leadership roles, you will bring expertise in developing impactful marketing strategies that support our overarching business goals. This is a unique opportunity to be part of a company that champions innovation and a collaborative spirit. Join ServiceNow, where your contributions will help make the world work better for everyone.

Frequently Asked Questions (FAQs) for Chief of Staff, Enterprise and Field Marketing Role at ServiceNow
What is the role of Chief of Staff at ServiceNow?

The Chief of Staff at ServiceNow plays a crucial role in enhancing the Enterprise and Field Marketing team's strategy. You will be responsible for creating compelling business narratives and leading change management initiatives to drive engagement and alignment across the organization.

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What qualifications does ServiceNow seek for the Chief of Staff position?

Candidates for the Chief of Staff position at ServiceNow should have a Bachelor’s degree in business, Marketing, or Communications, with at least 12 years of relevant marketing leadership experience. An MBA is preferred, and significant storytelling and change management skills are necessary to succeed in this role.

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How does the Chief of Staff contribute to marketing initiatives at ServiceNow?

The Chief of Staff at ServiceNow contributes significantly by articulating the value of marketing efforts, driving strategic discussions, and developing frameworks to showcase the marketing team's impact on business outcomes. This role ensures alignment with overall business goals through effective communication.

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What skills are essential for the Chief of Staff role at ServiceNow?

Essential skills for the Chief of Staff role at ServiceNow include exceptional storytelling abilities, strong leadership, proficiency in change management, and the capacity for strategic communication. These skills are vital for mentoring teams and integrating new marketing initiatives.

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What opportunities for growth are available in the Chief of Staff position at ServiceNow?

The Chief of Staff position at ServiceNow offers vast opportunities for growth as you mentor a high-performing team, engage with senior leadership, and lead strategic marketing initiatives. This role positions you to influence the company's marketing strategy and drive innovation.

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How important is change management in the Chief of Staff role at ServiceNow?

Change management is a cornerstone of the Chief of Staff role at ServiceNow. You will be responsible for leading change initiatives that promote the adoption of new marketing strategies and technologies, fostering a culture of agility within the marketing team.

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What is the company culture like at ServiceNow for the Chief of Staff role?

ServiceNow promotes a collaborative and innovative culture, encouraging flexibility and inclusivity. As a Chief of Staff, you will advocate for a culture of continuous learning and build strong relationships that support marketing initiatives across the organization.

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Common Interview Questions for Chief of Staff, Enterprise and Field Marketing
How do you approach storytelling in marketing?

When discussing your approach to storytelling in marketing, focus on your ability to craft narratives that resonate with both internal and external stakeholders. Provide examples of how your storytelling enhanced presentations or helped convey complex ideas simply and persuasively.

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What experience do you have with change management?

Highlight your experience in leading teams through transitions, emphasizing your strategies for fostering a culture of agility. Discuss specific instances where you facilitated change and the successful outcomes that followed.

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Can you describe a successful marketing initiative you led?

Share a detailed account of a marketing campaign you led, outlining your role, objectives, strategies, and the impact of the initiative on business outcomes. Be sure to quantify your success wherever possible.

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How do you ensure alignment between marketing strategies and business goals?

Discuss your approach to developing marketing objectives that are aligned with the company's overall business strategies. Include examples of frameworks or processes you have implemented to ensure this alignment.

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What techniques do you use to foster teamwork and collaboration?

Talk about specific techniques you employ to promote collaboration, such as team-building exercises, regular check-ins, or shared platforms for communication. Emphasize the importance of nurturing a team culture that values diverse perspectives.

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How do you measure the success of marketing efforts?

Explain your methods for measuring success, such as key performance indicators (KPIs), analytics tools, and feedback mechanisms. Provide examples of how you have used data to make informed decisions in previous roles.

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What role does mentorship play in your leadership style?

Discuss your philosophy on mentorship and how it impacts team performance. Provide examples of how you have mentored team members, especially in storytelling and strategic communication, and the positive results of your mentorship.

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How do you keep current with marketing trends and technologies?

Talk about the various resources you engage with, such as industry conferences, webinars, publications, or professional networks. Highlight your commitment to continuous learning and how this knowledge informs your strategies.

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Describe a time you had to advocate for a marketing initiative.

Share a specific example where you successfully advocated for a marketing initiative, detailing your approach, the challenges faced, and the outcomes achieved. Focus on your communication skills and ability to persuade stakeholders.

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How do you handle conflicts within a team?

Explain your conflict resolution techniques, emphasizing active listening, empathy, and collaboration. Provide an example of a conflict situation you handled and the constructive outcomes that resulted.

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We're on a mission to become the defining enterprise software company of the 21st century.

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
November 28, 2024

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