Senior Manager - Product Marketing
PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 31 million property seekers to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings , in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.
PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 17 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, PropertyGuru Finance; home services platform, Sendhelper; a host of proprietary enterprise solutions under PropertyGuru For Business, including DataSense, ValueNet, Awards, events and publications across Asia.
For more information, please visit: PropertyGuruGroup.com ; PropertyGuru Group on LinkedIn
About the Role:
We are seeking a strategic and customer-focused Senior Product Marketing Manager to lead go-to-market strategies and drive product adoption. You will take ownership of product positioning, develop innovative marketing campaigns, and collaborate with cross-functional teams to maximize product success. Your expertise will help shape our product messaging and solidify our market presence.
Note: this is senior individual contributor role.
Key Responsibilities:
- Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for PropertyGuru's key consumer and B2B products and solutions, ensuring alignment with overall business objectives
- Positioning & Messaging: Craft compelling product narratives that highlight unique value propositions and resonate with PropertyGuru’s target audiences in our 2-sided marketplace
- Customer Insights: Work with our researchers to conduct market research and customer feedback analysis to inform marketing strategies and product improvements
- Sales Enablement: Understand what is needed in terms of tools, training, and resources to empower the sales team to communicate product value effectively
- Cross-Functional Collaboration: Serve as a key liaison between marketing, product, sales, and customer success to ensure alignment.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
- 7+ years of experience in product marketing, with a proven track record in senior roles
- Demonstrated success in leading product launches and marketing campaigns
- Exceptional written and verbal communication skills
- Experience in B2B or technology sectors preferred
- Ability to think strategically while executing tactically
- Strong analytical skills with the ability to interpret complex data sets and generate actionable insights
- Collaborative mindset with strong project management skills
Why Join Us:
- Lead high-impact initiatives in a dynamic and innovative environment
- Work alongside talented professionals in a collaborative culture
- Own and shape the product marketing strategy here at PropertyGuru
- Enjoy the perks of being in a hybrid working culture
Our commitment to you:
Hybrid flexible working that focuses on outcomes over hours.
Holistic rewards package covering your financial, physical & mental health.
Multi-directional career development across all levels.
Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.
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PropertyGuru Group is Asia’s foremost online property company. Voted by consumers as ‘Asia’s Most Influential Brand for Online Property Search’, PropertyGuru helps over 25 million people find their dream home – every month. Headquartered in Si...
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