Senior Manager - Product Marketing

As a Senior Manager - Product Marketing at PropertyGuru, you will be responsible for developing and executing comprehensive go-to-market strategies for our consumer and B2B products. This involves crafting product positioning and messaging that connects with our target audience, conducting market research to inform decisions, enabling the sales team with necessary resources, and collaborating with various departments to ensure alignment and maximize product success.

To be considered for the Senior Manager - Product Marketing position at PropertyGuru, candidates should possess a Bachelor’s degree in Marketing, Business, or a relevant field, with an MBA preferred. Additionally, at least 7 years of experience in product marketing, particularly in senior roles, is essential. A demonstrated ability to lead product launches and a strong analytical mindset are also key qualifications.

At PropertyGuru, we are committed to empowering our employees through multi-directional career development across all levels. For the Senior Manager - Product Marketing role, you'll have ample opportunities to lead high-impact initiatives, collaborate with talented professionals, and shape the marketing strategy, all of which contribute to your professional growth and skill enhancement in this dynamic environment.

As a Senior Manager - Product Marketing at PropertyGuru, you can expect a hybrid working culture that emphasizes flexibility and outcomes over hours. Our collaborative environment encourages innovative thinking and values the contributions of every individual, ensuring that you can thrive personally and professionally while enjoying a balance between work and life.

Working at PropertyGuru as a Senior Manager - Product Marketing comes with a comprehensive rewards package that highlights your financial, physical, and mental health. You will also benefit from inclusive policies like equal paternity leave, supporting work-life balance, and opportunities to work on exciting, high-impact projects as part of a forward-thinking team.

When developing a go-to-market strategy, I start by deeply understanding the target market and customer needs through research and analysis. Then, I outline the unique selling propositions and determine the best channels for engagement. Collaboration with cross-functional teams is vital at this stage to align product messaging with sales capabilities, ensuring a cohesive launch plan.

My experience with product positioning involves crafting narratives that clearly communicate the unique value of the product to the target audience. I focus on understanding the customer journey and pain points, which allows me to create compelling messaging that resonates. I've led workshops and collaborated with teams to refine our messaging strategies effectively.

To gather customer insights, I use surveys, interviews, and market research. This analysis helps me identify customer pain points and motivations, which I then apply to refine marketing strategies. For instance, I may adjust campaign messaging based on feedback to ensure it aligns with what resonates best with our users.

One successful product launch I led involved extensive market research and pre-launch testing. By aligning marketing efforts with sales enablement tools, we achieved a 30% increase in adoption rates within the first quarter. I coordinated with several departments to ensure a smooth launch, including product, sales, and customer service teams.

I utilize various project management tools such as Trello and Asana to track progress, manage tasks, and collaborate with teams. They provide transparency and accountability, ensuring everyone is aligned and informed throughout projects, which is crucial for effective execution in a dynamic environment.

I stay updated by following industry leaders, attending webinars, and participating in professional organizations. Networking with peers allows me to exchange insights and trends. Additionally, I subscribe to key industry publications to keep informed of emerging best practices and tools that can enhance our marketing strategies.

One challenge I faced was aligning teams during a product pivot. To overcome this, I facilitated workshops to ensure clear communication of our new vision and strategy across teams. By involving all stakeholders early and often, we were able to streamline efforts and achieve a successful transition.

I measure the impact of marketing campaigns through key performance indicators such as conversion rates, engagement metrics, and customer feedback. I utilize analytics tools like Google Analytics to analyze data, allowing us to assess what’s working and where improvements are needed, which helps refine our future strategies.

Collaboration is critical in product marketing. It ensures that all departments—sales, product development, and customer service—are aligned and working toward a common goal. This collective effort results in a more cohesive strategy, enhances product offerings, and ultimately leads to better customer satisfaction and success.

I ensure alignment between marketing and sales by establishing regular communication and feedback loops. This includes developing sales enablement tools that provide the sales team with the information they need to convey product value accurately. Collaborative planning sessions help both teams understand each other's needs and objectives.