Performance Content Creator

A Performance Content Creator at Proppel is responsible for producing engaging video edits and creating appealing static ad graphics. This role plays a crucial part in developing content that drives performance for e-commerce brands in the US market. You'll collaborate closely with marketing teams, ensuring all your creations align with brand strategies and adhere to best practices in conversion and performance.

To qualify for the Performance Content Creator role at Proppel, candidates must have proven experience in video editing and graphic design with a focus on ads. A strong understanding of e-commerce, specifically in the US market, is crucial. Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro, is required, along with familiarity with Canva. Ideal candidates will also showcase attention to detail and an ability to produce conversion-focused designs.

Yes, the Performance Content Creator position at Proppel is 100% remote. This allows you the flexibility to work from anywhere while contributing significantly to our clients' e-commerce success. Being part of an international company means you can enjoy the benefits of working in a global environment without geographical limitations.

While core skills include proficiency in Adobe Creative Suite and experience in video and graphic design, additional skills such as knowledge of performance marketing metrics, experience designing for multiple e-commerce categories, or motion graphics/animation can significantly enhance your application for the Performance Content Creator role at Proppel. These skills allow for greater creativity and added value to our marketing strategies.

As a Performance Content Creator at Proppel, your focus should be on creating high-quality ad content tailored for performance marketing campaigns. This includes editing videos specifically for platforms like Amazon and creating static graphics that capture attention and drive engagement across digital platforms. Your content will play a key role in enhancing the visibility of e-commerce brands and ensuring that messaging aligns perfectly with target audiences.

When answering this question, share your passion for creative storytelling through visual media. Discuss how your background in video editing and graphic design has shaped your approach, and highlight specific projects that ignited your interest in performance marketing and e-commerce.

Outline your steps, from brainstorming concepts and understanding the target market needs, to creating appealing designs and gathering feedback. Emphasize the importance of aligning with brand strategies and ensuring performance metrics guide your content creation process.

Discuss your understanding of key performance indicators (KPIs) and how you incorporate them into your designs. Mention techniques such as A/B testing, audience segmentation, and analyzing engagement data to refine your content based on real results from earlier campaigns.

Mention specific software like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and Canva. Provide examples of how these tools have allowed you to create engaging visual content that aligns with marketing objectives.

Share a specific experience where you faced challenges such as tight deadlines or unclear objectives. Explain how you addressed these issues, including your collaborative efforts with teams and your creative solutions that led to successful outcomes.

Talk about the resources you utilize, such as marketing blogs, webinars, or industry conferences, to keep your knowledge current. Highlight how you apply this knowledge to create innovative content.

Describe your communication style and willingness to accept feedback. Emphasize the importance of teamwork in creating effective content and how open dialogue contributes to aligning creative output with strategic goals.

Explain your approach to storytelling, pacing, and calls to action in video content. Discuss how you adapt to different formats and platforms, focusing on viewer engagement and conversion.

Illustrate how attention to detail impacts the quality and effectiveness of your work. Provide examples of how small details can significantly influence viewer perception, engagement, and ultimately, conversion rates.

Share your specific experiences creating optimized content for these platforms, emphasizing any metrics you achieved, and discussing how your designs catered to the unique needs of Amazon and DTC marketing strategies.