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Coordinator, Go to Market - Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

POSITION SUMMARY: 

The Coordinator, Go to Market will help support regional Marketing rollouts that are integrated, synced, and planned with brand & commercial priorities in the forefront. This individual will be an advocate for a 360-marketing approach by providing the individual Marketing & Comms functions the tools for alignment.

RESPONSIBILITIES: 

  • Supports the Manager, Brand Marketing North America and the Brand Marketing team in administrative and operational functions
  • Assists the Brand Marketing Manager in consolidating rollouts that support the region’s seasonal marketing & comms strategies, and can also be reflected in holistic global views
  • Partners with the Brand Marketing Manager to create seasonal rollout decks and keeps track of updates to maintain a “source of truth” for all teams to reference
  • Captures and shares key dates (launches, cultural moments, commercial key dates) with all partners
  • Tracks on changes to the Global brand calendar and ensures that they are shared with key North America regional stakeholders on a weekly basis
  • Syncs with the Global Social team to understand the content calendar and to share back regional plans for global amplification opportunities 
  • Supports consumer journey by mapping social links from content to associated product
  • Provides administrative support for budget planning and tracking, syncing with Finance, for the Brand Marketing team budget
  • Maintains organization of team reference documents and ensures content is up-to-date
  • Prepares consolidated recaps for each season and/or initiative to help inform future strategies

QUALIFICATIONS

Experience:   2+ years of experience in marketing/brand management

Education:   Bachelor’s degree; Marketing, Communications or Business, preferred

Skills: 

  • Attention to detail and excellent project management skills are required
  • Extremely proactive with a strong bias for action
  • Possesses clear and thorough communication skills
  • Confident and comfortable with presentations
  • Strong interpersonal skills; optimistic, empathetic, curious and open minded
  • Flexibility to adjust quickly to changes and deliver on tight deadlines
  • MS Office, MS Outlook, MS Teams, Keynote, PowerPoint
  • Must be organized
  • Spanish speaking preferred

BUDGETARY RESPONSIBILITIES:  Coordinates payment of approved invoices and maintains the budget worksheet with invoice tracking information.

DECISION MAKING:  Responsible for sharing ideas, best practices and learnings with the team to continuously improve performance and ways of working.

RESOURCEFULNESS/CREATIVITY: 

  • Ability to draft recaps/presentations
  • Ability to handle multiple tasks/projects with adherence to deadlines
  • Detail-oriented/innovative traits necessary
  • Must be flexible to adapt to changing trends of business and projects
  • Be a proactive, team player with enthusiasm to learn and a willingness to help wherever it is needed

ENVIRONMENT:   Ability to multi-task and thrive in a fast-paced, high-growth environment.

#LI-LS2

#LI-Hybrid

The Company will not sponsor applicants to this position for work visas or any other work permits

Pay Range:$60,000 - $75,000

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

  • Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

  • 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

  • Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

  • Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

  • Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

  • Education Assistance: Receive support for continued education including tuition reimbursement.

  • Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.  Learn more about our commitments to Inclusion & Diversity here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.

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Average salary estimate

$67500 / YEARLY (est.)
min
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$60000K
$75000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Coordinator, Go to Market - Tommy Hilfiger, PVH Corp.

Joining Tommy Hilfiger as a Coordinator for Go to Market means you’ll be stepping into a vibrant, dynamic world that celebrates both fashion and culture. Based in New York City, one of the most iconic settings for creativity and innovation, you'll play a vital role in supporting the Brand Marketing team as they roll out marketing initiatives across North America. Here, you’ll collaborate closely with the Manager of Brand Marketing to ensure that every campaign matches our international standards while also resonating locally. Your organizational skills will shine as you help compile marketing strategies into cohesive rollout decks and share key cultural moments that align with our product launches. With your proactive flair, you'll track the brand calendar, syncing with global teams to maximize every marketing opportunity. If you have a passion for marketing, a knack for project management, and enjoy the allure of fashion, this role is tailored for you. Moreover, you’ll contribute to shaping the consumer journey, bringing excitement to our audience through our integrated marketing approach. Working with Tommy Hilfiger isn’t just about contributing to a brand; it’s about becoming part of an iconic lifestyle that inspires people worldwide. So, if you’re ready to immerse yourself in a role brimming with creativity and strategic insight, we want to hear from you!

Frequently Asked Questions (FAQs) for Coordinator, Go to Market - Tommy Hilfiger Role at PVH Corp.
What are the key responsibilities of a Coordinator, Go to Market at Tommy Hilfiger?

As a Coordinator, Go to Market at Tommy Hilfiger, you'll support the Brand Marketing team with various administrative and operational tasks. This includes helping to consolidate regional marketing rollouts, creating seasonal marketing decks, and tracking key dates and updates. You’ll ensure alignment with global strategies while advocating for a 360-marketing approach, making your role pivotal in executing successful campaigns.

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What qualifications are needed for the Coordinator, Go to Market role at Tommy Hilfiger?

To excel as a Coordinator, Go to Market at Tommy Hilfiger, you'll need at least 2 years of experience in marketing or brand management, paired with a relevant bachelor’s degree. Strong project management skills, attention to detail, and clear communication abilities are essential. If you're organized, proactive, and can thrive in a fast-paced environment, you’ll fit right in!

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How does the Coordinator, Go to Market contribute to marketing strategies at Tommy Hilfiger?

The Coordinator, Go to Market at Tommy Hilfiger plays a crucial role by ensuring that regional marketing strategies align with brand and commercial priorities. By staying in sync with global teams and tracking changes, you facilitate collaborative efforts essential for executing effective marketing campaigns, ultimately contributing to the overall success of the brand.

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What support does the Coordinator, Go to Market provide to the Brand Marketing team at Tommy Hilfiger?

In the Coordinator, Go to Market position at Tommy Hilfiger, you'll provide substantial administrative support, including managing the budget, documenting references, and preparing seasonal recaps. Your organizational skills will ensure that the Brand Marketing team has all necessary tools and resources to effectively implement their marketing initiatives.

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What makes working at Tommy Hilfiger unique as a Coordinator, Go to Market?

Tommy Hilfiger offers a unique workplace environment that is vibrant, culturally rich, and full of creative opportunities. As a Coordinator, Go to Market, you will be at the heart of a brand that merges fashion with significant cultural moments, giving you an exciting chance to impact the consumer journey while being part of a globally recognized name.

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Common Interview Questions for Coordinator, Go to Market - Tommy Hilfiger
How would you handle tight deadlines in the Coordinator, Go to Market role?

It's important to stay organized and prioritize tasks. For example, I would create a clear project timeline, breaking down tasks and deadlines to manage my workflow effectively. Additionally, proactive communication with team members would ensure everyone is on the same page and any potential roadblocks can be addressed quickly.

Join Rise to see the full answer
Can you describe your experience with project management tools?

In my previous roles, I've used tools like Asana and Trello to manage projects effectively. I find that these platforms help in tracking progress, assigning tasks, and ensuring that everyone involved is updated. For the Coordinator role at Tommy Hilfiger, staying organized and using management tools will be key to success.

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What do you know about Tommy Hilfiger’s marketing philosophy?

Tommy Hilfiger focuses on a strategy that combines fashion with cultural elements through F.A.M.E.S. This approach not only resonates with consumers but also elevates the brand's image by aligning with key cultural moments, events, and personalities that attract their target audience.

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How do you ensure effective communication across teams?

I believe regular check-ins and updates are vital. Utilizing tools like MS Teams and setting up scheduled meetings can facilitate this. Moreover, I prioritize clarity in communication, ensuring all stakeholders are informed on project updates to keep everyone aligned.

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Describe a time when you had to quickly adapt to a change in project direction.

In a past role, our marketing strategy shifted mid-campaign due to sudden market changes. I quickly gathered the team to brainstorm new angles, researched the updated market needs, and collaboratively devised a new plan, which we implemented swiftly. Being adaptable is key, especially in a fast-paced environment like Tommy Hilfiger.

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What techniques do you use to maintain attention to detail?

To maintain attention to detail, I use checklists and double-check my work before finalizing any documents or presentations. I have also found that collaborating with teammates for feedback allows us to catch anything I might have missed; ensuring quality in our projects is essential for a role like Coordinator, Go to Market.

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How would you prioritize tasks during peak marketing seasons?

During peak marketing seasons, I prioritize by assessing deadlines and impact. I’d streamline my tasks based on urgency and significance, creating a visual schedule to help allocate my time wisely, ensuring high-impact items get prioritized to meet all deadlines efficiently.

Join Rise to see the full answer
How comfortable are you with analyzing marketing data?

I’m quite comfortable analyzing marketing data. I typically rely on metrics from past campaigns to identify what work was effective and where improvements are needed. For the Coordinator position at Tommy Hilfiger, understanding and analyzing data will help guide future marketing strategies.

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What role does creativity play in the Coordinator, Go to Market position?

Creativity plays a significant role in this position as it involves crafting compelling marketing messages and strategies that resonate with our target audience. I believe it’s about finding innovative ways to depict the brand’s narrative while aligning with our commercial priorities and consumer needs.

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Why do you want to work for Tommy Hilfiger?

I have always admired Tommy Hilfiger for its commitment to blending fashion and culture, and being a part of that storytelling excites me. The opportunity to contribute to a brand that stands for innovation and creativity in marketing aligns perfectly with my passion and career goals.

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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
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Pet Friendly
Company Retreats
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Life insurance
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We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector.

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Full-time, hybrid
DATE POSTED
April 23, 2025

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