Marketing Event Coordinator

As a Marketing Event Coordinator at Quisitive, your main responsibilities include managing and executing 40-60 B2B events annually, such as webinars, tradeshows, and in-person gatherings. You'll collaborate with the demand generation team to develop event calendars, manage logistics including timelines and vendor coordination, and ensure effective follow-ups on leads to maximize event ROI.

Quisitive is looking for candidates with a BS/BA degree in Business Administration, Marketing, or a related field. Ideally, you should have 2-4 years of experience managing B2B events, along with proficiency in event platforms like Microsoft Teams and GoToWebinar. Exceptional organizational skills and a data-driven approach will greatly enhance your effectiveness in this role.

The Marketing Event Coordinator plays a crucial role in Quisitive’s success by ensuring that all events are aligned with marketing goals and deliver exceptional experiences. This position generates demand through engaging event strategies and helps build strong customer relationships that are essential for the company's growth and reputation in the market.

In the Marketing Event Coordinator position at Quisitive, you'll handle a diverse range of events, including webinars, participation in industry tradeshows, and small executive gatherings. Each event will be planned with specific marketing objectives in mind, ensuring they maximize both engagement and leads.

Yes, the Marketing Event Coordinator position at Quisitive is remote, providing flexibility to work from anywhere in the United States. However, the team expresses a preference for candidates located in Austin, TX, to facilitate local collaboration.

When answering this question, highlight specific examples of webinars you've managed, describing your role in the planning, execution, and any challenges you faced. Emphasize your project management skills, your ability to promote events effectively, and any results related to engagement or lead generation.

Discuss your approach to prioritization, such as using tools like checklists or project management software. Share examples of how you successfully juggled timelines, budgets, and communication to ensure smooth operations during overlapping events.

Explain your familiarity with CRM systems, particularly Dynamics 365 as mentioned in the job description. Provide insights into how you used CRMs for managing attendee lists, segmenting data for marketing campaigns, and tracking event performance.

Share a specific incident where adaptability was key. Focus on your problem-solving skills and how you maintained composure to resolve the issue while minimizing its impact on the event's success.

Discuss the KPIs you track, such as attendance rates, engagement levels, leads generated, and ROI. Explain how you analyze these metrics to hone future event strategies for even greater impact.

Mention a particular campaign where your promotional strategies led to high attendance or engagement. Discuss the channels you used, such as email marketing or social media, and the outcomes you achieved.

Talk about your communication strategies, your approach to building relationships with vendors, and how you ensure everyone is aligned on timelines and deliverables. Cite examples of successful collaborations you've had in past roles.

Reflect on your background, skills, and enthusiasm for marketing and event management. Connect your experiences to Quisitive's mission and values, illustrating how you can contribute to their continued success.

Discuss your collaborative process with designers and content creators to develop compelling event collateral. Include an example where these materials enhanced the participant experience and engagement.

Highlight the importance of post-event engagement, explaining your system for timely follow-up and nurturing leads based on the insights gained from the event. Emphasize how this contributes to the overall marketing strategy.