Manager Digital Marketing - Bilingual

At Meztal, we partner with clients to empower their teams and deliver meaningful experiences. This is your opportunity to join a forward-thinking marketing team, build innovative campaigns, and drive measurable impact.

A few details about the role:

• Demand Generation: Develop and execute demand generation strategies that drive qualified leads and revenue growth.
• Use multi-channel approaches including email marketing, social media, PPC, SEO, and content marketing.
• Integrated Campaign Strategy & Execution: Create and manage multi-channel digital campaigns that are integrated with offline campaigns.
• Consulting with internal business partners, prospective residents, and agency to create digital experiences that drive action.
  Collaborate with the marketing team to produce compelling content and targeted initiatives.
• Strategy: Craft and implement a comprehensive social media strategy to increase brand visibility
• Web Development: Develop and host responsive web applications optimized for SEO, localization and personalization using modern development languages and hosting/CDN platforms.
• Manage platforms such as Facebook, Instagram, TikTok, Reddit, and YouTube, while staying current on social media trends
• Monitor and respond to client reviews across platforms like Google Business Profile
• Develop campaigns to boost online ratings and Net Promoter Scores (NPS)
• Assist in developing brand materials, including graphics, blog posts, articles, and other content for digital channels.
• Ensure consistency across all platforms, including website optimization.
• Build and maintain engaging email campaigns; establish domain warm-up and oversee deliverability.
• Utilize marketing automation tools to architect and build event-triggered workflows across multiple mediums, craft personalization at scale, and implement AI/Bot automation.
• Work with Apply basic cybersecurity best practices to protect customer data and ensure compliance with regulations like CCPA.

• Be a resident of Mexico or have permission to work in the country. (Mandatory)
• Bachelor’s degree in web development, Marketing, or a related field
• Minimum 6 years of digital marketing experience, preferably in B2C lead generation for high consideration products/services.
• Web Development: Proficiency in using HTML, CSS, JavaScript, SSJS, Python, PHP, REST/JSON API clients.
• Knowledge of WordPress or similar hosting platforms and Content Delivery Networks (CDN) like CloudFront is essential.
• Proficiency in visualization tools like Power BI, or Google Data Studio for creating dashboards and visualizing marketing data.
• Experience with Customer Relationship Management (CRM) systems like Salesforce, Sherpa or Hubspot for managing customer data and marketing automation.
• Proficiency in utilizing marketing automation tools such as HubSpot Marketing Hub, ActiveCampaign, or Marketo to build event-triggered workflows across multiple mediums.
• Experience in crafting personalization at scale and implementing AI/Bot automation using tools like IBM Watson and Salesforce Einstein.
• Systems integration experience with hands on experience setting up integrations using APIs and web services.
• UX Design: Responsive design, material design, accessibility, journey mapping, and CRO experience
• Prior experience managing digital marketing for multiple brands simultaneously preferred.
• Proven ability to develop and manage digital campaigns, define and track KPIs and measure and communicate outcomes relative to business objectives.
• Strong understanding of SEO, PPC, email marketing, social media, and content marketing as well as attribution models
• Proficiency with marketing analytics tools like Google Analytics, Postmaster Tools, MX Toolbox, and SEMRush
  

Awesome Benefits for Our Team!

• Christmas Bonus: 30 days, to be paid in December.
• Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• Dental Insurance: Always smile with confidence!
• Life Insurance: (Death and MXN Disability)
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United Satates.
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts: Benefits with different companies for being part of MezTal.
• Academic Agreements: Access to national universities and language schools.

Why MezTal?

• Ongoing learning opportunities and a focus on personal and professional growth.
• Collaborative and dynamic team with a strong emphasis on innovation and creativity.
• Hybrid work model, offering flexibility while maintaining strong team collaboration.

If you're ready to make an impact with a company that values creativity, learning, and teamwork, apply today and become part of our growing family at MezTal!