Influencer & Creator Marketing Lead (Maternity Cover)

As the Influencer & Creator Marketing Lead at LOOP, you will be responsible for driving global influencer marketing projects, crafting effective strategies, and leading a talented team. Your duties will include managing relationships with clients, overseeing budgets and schedules, and ensuring that campaigns are executed flawlessly. You'll also play a critical role in developing collaborations with international influencers and creators, analyzing campaign performance, and adapting strategies based on digital trends.

To qualify for the Influencer & Creator Marketing Lead role at LOOP, candidates should have a minimum of 5 years of experience in digital agencies, particularly in influencer marketing. Fluency in English and German is required, along with proven leadership skills. Strong project management expertise and a deep understanding of social media trends are critical, as is the ability to cultivate long-term client relationships. Experience with international brands will also make you a standout candidate.

LOOP offers a vibrant working culture that values balance and well-being. As the Influencer & Creator Marketing Lead, you can choose between a 4-day workweek or a 5-day workweek, allowing you to tailor your working schedule to fit your lifestyle. Additionally, the agency promotes health and fitness among its employees, covering the costs for sports activities, offering extra vacation days, and providing exciting learning opportunities through workshops and training sessions.

LOOP stands out for its innovative approach in the influencer marketing landscape. Our commitment to a hybrid work model allows you the flexibility to choose where you can be most productive, whether at home or in one of our inspiring offices. With a diverse team of over 400 digital talents from more than 40 nationalities, and a strong emphasis on fostering creativity within a supportive environment, the Influencer & Creator Marketing Lead will have the unique opportunity to make significant contributions while collaborating with experts across multiple disciplines.

As the Influencer & Creator Marketing Lead at LOOP, you'll be stepping into a role with substantial growth potential. The dynamic nature of this position will allow for extensive networking with international influencers, providing valuable insights into global markets. Moreover, your leadership role will enable you to mentor and encourage your team, sharpening your own leadership abilities, and positioning you for future high-impact roles within the company or the broader industry.

When discussing your experience, focus on specific campaigns you’ve managed, detailing your role in strategy development, execution, and results. Highlight any metrics that showcase your success and explain how you collaborated with influencers to ensure engagement and impact.

Your answer should reflect a proactive approach toward industry knowledge. Mention specific blogs, webinars, or platforms you follow, and illustrate how you’ve adapted your strategies in past roles to align with emerging trends.

Talk about the importance of genuine engagement and the ways you initiate and nurture relationships with influencers. This could include personalized outreach, maintaining communication, and offering them creative freedom within projects to foster loyalty and collaboration.

Discuss the key performance indicators (KPIs) you analyze, such as reach, engagement rates, and conversion metrics. Illustrate your process of using data and analytics tools to derive insights and adjust strategies based on campaign performance.

Choose a specific scenario where you encountered obstacles, whether it be a campaign that didn’t perform as expected or a conflict with an influencer. Explain your problem-solving strategies and the outcomes achieved.

Highlight the qualities you believe are vital, such as effective communication, adaptability, and the ability to inspire and motivate team members. Provide examples of how you’ve exhibited these traits in previous leadership roles.

Explain your organizational skills, mentioning tools and methodologies you use to keep campaigns on track. Detail your prioritization strategies and how you communicate effectively with clients and team members to maintain alignment and meet deadlines.

Discuss the importance of listening to client feedback and how it influences your campaigns. Giving examples of feedback you’ve received and how it shaped your strategies will showcase your commitment to continuous improvement.

Describe your methods for creating budgets based on campaign goals and anticipated ROI. Mention how you allocate resources, balance costs between influencers, and track expenditures to ensure campaigns remain financially viable.

This is your opportunity to express your passion for the role and the company. Highlight LOOP’s innovative environment, commitment to creativity, and impact in the influencer marketing space, and connect your personal values and career goals with those of the company.