Marketing Manager - Telematics

The Marketing Manager - Telematics at Radius will be responsible for planning and executing multi-channel marketing campaigns across Belgium, the Netherlands, and France. This role will drive lead generation for telematics products and work closely with local sales teams to align campaigns with commercial targets, while ensuring the messaging is tailored to local market behaviors.

To qualify for the Marketing Manager - Telematics role at Radius, candidates must be fluent in Dutch and French, with professional proficiency in English. A strong background in B2B marketing, particularly within the technology or SaaS sectors, alongside proven experience with digital marketing channels and campaign management, is essential.

The Marketing Manager - Telematics contributes to customer engagement by developing communication plans that support onboarding and retention efforts. This role involves collaborating with customer support and account management to drive feature adoption and identify upsell opportunities through targeted marketing campaigns.

Essential skills for success as the Marketing Manager - Telematics at Radius include strong communication and organizational abilities, excellent project management skills, and the capacity to work independently while collaborating with a wider international team. Additionally, a passion for data analysis to monitor campaign performance is crucial.

Candidates can expect a supportive and inclusive work culture at Radius, where individuals work collaboratively across various teams. The emphasis on innovation and creativity fosters a dynamic environment that encourages continuous learning and professional development, making it an exciting workplace for the Marketing Manager - Telematics.

In planning a marketing campaign for telematics products in the BeNeFr region, I would start by conducting thorough market research to understand local needs and preferences. Then, I would develop a multi-channel strategy that aligns with regional sales objectives and utilizes appropriate messaging tailored to cultural nuances.

My experience with lead generation involves utilizing various digital channels, such as social media and email marketing, to attract qualified leads. As a Marketing Manager - Telematics, I would leverage this experience to create campaigns that drive lead generation effectively by tailoring content to resonate with target audiences.

Effective strategies for monitoring and optimizing campaign performance include setting clear KPIs, utilizing analytics tools to track metrics, and conducting A/B testing. By analyzing the data, I can make informed adjustments to optimize campaigns, ensuring maximum ROI and continuous improvement.

I ensure brand consistency by adhering to the core brand guidelines and messaging while adapting content for local relevance. Understanding regional cultural context allows me to modify language and design elements, ensuring that marketing materials resonate with local audiences without compromising the overall brand identity.

In previous marketing roles, I actively collaborated with sales teams to align our marketing strategies with sales objectives. This included regular meetings for feedback on campaign performance and lead quality, allowing us to refine our approaches and ensure effective support for sales initiatives.

The key to successful cross-functional teamwork is fostering open communication and ensuring all team members understand their roles and contributions. Regular updates and collaborative decision-making help create a sense of shared purpose and drive towards common goals.

I leverage data by regularly analyzing campaign performance metrics and customer insights. This information informs my marketing strategies, allowing me to identify trends, refine target audiences, and make evidence-based decisions for future campaigns.

I have extensive experience with various digital marketing channels including social media, email marketing, SEO, and PPC. I am proficient in tools such as Google Analytics, SEMrush, and HubSpot, which aid in tracking performance and optimizing campaigns.

I approach client onboarding by developing a comprehensive communication plan that includes educational content and regular check-ins. This helps address their needs, provides them with the necessary resources, and ensures they feel supported throughout their initial experience with our products.

If a marketing campaign is underperforming, I would analyze the data to identify bottlenecks or inefficiencies. Engaging with stakeholders to gather insights is also crucial. Based on the findings, I would pivot the strategy—whether it means adjusting the target audience, refining messages, or changing the marketing channels used.