Sr. Media Buyer (Agency)

As a Sr. Media Buyer in our agency, you'll lead comprehensive campaign management for traditional media channels, including TV and radio. Your role involves planning, negotiating, monitoring, and analyzing campaign performance, enabling you to effectively achieve our clients' goals.

To qualify for the Sr. Media Buyer position at our agency, candidates should have at least three years of experience in traditional media, ideally from brand, station, or agency roles. A solid grasp of media buying tools and metrics is crucial for success.

The Sr. Media Buyer plays a critical role in shaping client success through strategic planning and execution of media campaigns. By analyzing data trends, managing budgets, and optimizing campaigns, you'll ensure our clients achieve maximum visibility and growth in their practices.

A successful Sr. Media Buyer should be versed in industry-standard media buying tools such as Freewheel/STRATA, Vivvix/MediaRadar, and Nielsen. Comfortably analyzing metrics like CPP and CPM will also be key for effective campaign management at our agency.

The agency offers compelling benefits for the Sr. Media Buyer role, including a competitive salary of $75,000, unlimited PTO, a 3% match Simple IRA, and comprehensive health insurance coverage. You'll also work remotely, providing flexibility and a great work-life balance.

When answering this question, highlight specific metrics you have worked with, such as CPP and CPM, and discuss how you've used these metrics to inform your campaign strategies and performance evaluations.

Discuss your negotiation tactics, including how you prepare by studying past performance, understanding market rates, and building rapport with vendors to secure optimal deals for your campaigns.

Provide a step-by-step overview of your campaign management process, emphasizing planning, execution, monitoring, and optimization, while showcasing how you adjust based on performance data.

Explain the tools or methods you employ to analyze competitive data, including how you gather insights that inform your campaign strategies and contribute to better decision-making.

Discuss your approach to measuring effectiveness, such as utilizing performance analytics, adapting campaign strategies based on data, and continuously seeking optimization points throughout the campaign lifecycle.

Choose a strength relevant to the role, such as analytical skills or negotiation abilities, and provide examples of how this strength has helped you succeed in previous campaigns.

Share specific resources, publications, or networks you use to keep abreast of changes in media buying, ensuring that your strategies are always forward-thinking and relevant.

Provide a detailed story about a past campaign, describing the challenge, your problem-solving approach, and the successful outcome, showcasing your ability to adapt and overcome obstacles.

Discuss your organizational skills and tools you use to prioritize tasks, manage time effectively, and ensure that each campaign receives the attention it needs to succeed.

Express genuine interest in the agency, highlighting its values, culture, and opportunities for growth that resonate with you, and describe how your skills align with the agency's goals for its clients.