Integrated Media Strategist

As an Integrated Media Strategist at MERGE, your responsibilities include creating holistic media plans that span various channels including digital, social, TV, radio, and print. You'll be tasked with conducting in-depth research to identify promising media partners, managing campaign performance and optimizations, and collaborating with our Analytics team for effective reporting and insights.

To be considered for the Integrated Media Strategist role at MERGE, you’ll need 1-2 years of media planning and buying experience across various media types. A bachelor's degree is preferred, along with strong communication skills and experience with ad servers. Familiarity with data sources like MRI-Simmons or Nielsen will also be advantageous.

For the Integrated Media Strategist position at MERGE, key skills include exceptional written and verbal communication, meticulous attention to detail, effective time management, and proficiency in data analysis tools and Microsoft Excel. Being a self-starter who can adapt and optimize through audience insights is also essential.

A typical day for an Integrated Media Strategist at MERGE involves a blend of data analysis, campaign planning, and collaboration. You will review campaign performance metrics, strategize optimizations, and engage in meetings with the analytics team. Your day may also include negotiations with media vendors and ensuring projects stay on budget and on schedule.

The company culture at MERGE is centered around collaboration, creativity, and innovation. Integrated Media Strategists are encouraged to think outside the box and push boundaries while working in a supportive environment that values both professional growth and personal wellbeing. MERGE fosters a culture of transparency, diversity, and shared success.

In answering this question, highlight specific campaigns you’ve worked on, the media channels you’ve utilized, and how you’ve optimized them for better performance. Be prepared to give examples of the impact your planning had on campaign success.

Discuss the various resources you utilize, such as industry publications, webinars, and professional networking. Mention any specific thought leaders or platforms you follow to stay informed about the latest innovations in media planning.

Share a detailed example that includes the type of data you analyzed, how you applied that information to your media strategy, and the outcomes of your recommendations. Focus on the impact such strategies had on audience engagement or campaign performance.

In your response, describe the specific challenge, the steps you took to address it, and the final results. Emphasize your problem-solving skills and adaptability to changing circumstances.

Explain your time management strategies and how you maintain organization. Include examples of tools or methods you use to track progress and ensure all campaigns receive the attention they need.

List the media planning software and tools you’ve used, emphasizing your proficiency. Be sure to mention any experiences you have with ad servers and reporting tools as they relate directly to the Integrated Media Strategist role.

Discuss the key performance indicators (KPIs) you utilize to evaluate campaigns and how you analyze results. Provide examples of how this data informed future strategies or adjustments in real-time.

Explain your experience collaborating with analytics teams, including specific scenarios where you’ve partnered to maximize campaign performance and reporting accuracy on metrics that matter.

Describe your negotiation tactics, including how you build relationships with media vendors while achieving beneficial terms for your campaigns. Provide an example of a successful negotiation.

Share your thoughts on emerging trends in media planning and technology, such as data privacy concerns or new advertising platforms. Discuss how you plan to adapt and thrive in this evolving environment.