Senior Executive, Planning

As a Senior Executive, Planning at OMD EMEA, your key responsibilities include supporting day-to-day account management, executing campaigns, evaluating local media opportunities, managing campaign processes from initial brief to final reporting, and collaborating with local teams on opportunities in the digital and outdoor media landscapes. Your role will involve high attention to detail and a commitment to multitasking within a fast-paced environment.

To qualify for the Senior Executive, Planning position at OMD EMEA, candidates should ideally have experience in a fast-paced media agency environment, possess strong time management and organizational skills, and maintain a passion for and understanding of various media channels. Familiarity with cultural differences in European markets and proficiency in Excel are essential, while language skills can be an additional asset.

At OMD EMEA, the culture emphasizes inclusivity, empowerment, and collaboration among 6,000+ talented individuals. As a Senior Executive, Planning, you will find a supportive environment promoting creativity, engagement, and teamwork, enabling you to thrive while managing important media planning projects across diverse markets.

Key skills for the Senior Executive, Planning role at OMD EMEA include high attention to detail, excellent organizational capabilities, the ability to juggle multiple tasks effectively, media knowledge, and a cultural sensitivity towards different European market nuances. Additionally, a keen interest in the broader communication and creative development is beneficial.

As a Senior Executive, Planning at OMD EMEA, you have various growth opportunities including the chance to deepen your expertise in media planning, work closely with seasoned managers, and present innovative ideas to clients. The agency fosters an environment for professional development and encourages you to expand your skills in media strategies and client engagement.

In discussing your media planning experience, highlight specific campaigns you’ve managed, including methodologies you utilized for media selection and outcomes you've achieved. Relate these to the senior executive role by demonstrating your hands-on experience with both offline and digital media, and emphasize your awareness of cultural nuances in European markets.

To tackle tight deadlines, I prioritize tasks using a clear to-do list, focusing on urgent campaign elements while maintaining quality. I stay organized by leveraging digital tools for tracking progress, and by keeping open communication with my team to ensure we’re aligned and prepared for unexpected challenges.

When evaluating media opportunities, I start by researching the cultural and market-specific landscapes, assessing competitors’ strategies, and identifying the most impactful channels for campaign success. Collaborating with local teams and leveraging analytics helps in making informed media decisions tailored to each market.

To manage campaigns effectively, I'd create detailed flowcharts and trackers to document each stage, ensuring transparency and efficiency. Regular check-ins with my team and stakeholders are crucial for maintaining progress, and I would leverage data-driven insights for adjustments during the campaign lifecycle.

Staying current with trends involves frequent reading of industry news, subscribing to relevant publications, and engaging in professional networks. I also attend seminars and webinars to connect with thought leaders and understand emerging technologies that can influence media strategies.

My contribution to a full-service agency team would involve actively sharing insights and ideas drawn from my experiences. I appreciate collaborative brainstorming sessions and would be eager to support team goals, promote a positive culture, and leverage my skills to enhance project outcomes.

I once faced a tight timeline for a campaign launch that needed to coordinate multiple media types across different regions. I overcame this by organizing a focused strategy session with the team to generate quick, innovative solutions, and I delegated tasks efficiently to ensure we hit our deadlines without compromising quality.

I regularly use tools like Excel for analytics, project management platforms for task tracking, and media monitoring software to analyze the performance of campaigns. Comfort with these tools ensures smooth execution and provides layers of analysis for reporting and strategic planning.

Cultural sensitivity is paramount in media planning. I make it a priority to understand the unique characteristics of each market, adapting strategies to resonate with local audiences. This includes considering language nuances, values, and behavioral patterns to enhance campaign relevance and effectiveness.

To prepare for presentations, I focus on clear structuring of insights and objectives, backed by compelling data. Practice boosts my confidence, and I seek feedback from colleagues to refine my delivery. Engaging visuals are also essential to enhance understanding and keep the audience interested.