Senior Director, Analytics

The Senior Director, Analytics at RAPP is pivotal in executing marketing science capabilities throughout various client initiatives, from aligning with client goals to designing effective tests. This role encompasses optimizing CRM and digital media campaigns, overseeing the development of measurement plans, and providing insights that help inform strategic decisions and enhance client outcomes.

To qualify for the Senior Director, Analytics position at RAPP, candidates should have over 10 years of experience in analytics, technology, or data science, with at least three years in advertising, marketing, or digital media. Strong leadership, communication, and problem-solving skills are also essential to guide team members effectively and manage client relationships.

The Senior Director, Analytics drives data-based decision-making by developing comprehensive measurement frameworks and insights analysis that inform optimization strategies across CRM and paid media campaigns. By leveraging data-driven intelligence, this role ensures every strategic decision is backed by actionable insights, thus maximizing client performance.

RAPP offers a hybrid work environment which emphasizes both in-person collaboration and flexibility. Employees can work from home two days a week, supporting a culture of connectivity, creativity, and individual responsibility while maintaining work-life balance.

RAPP provides a comprehensive benefits plan that includes health, vision, and dental insurance, a 401(k) plan with stock options, flexible spending accounts, generous vacation and sick days, paid parental leave, and more, ensuring employees feel valued and supported.

In your response, highlight specific roles where you successfully applied your analytics expertise, particularly in marketing or digital media. Showcase examples of projects where your insights drove decision-making and performance improvements, aligning your experience with the key duties expected at RAPP.

Discuss your methodology for analyzing campaign data, identifying key performance metrics, and how you implement changes based on insights garnered. Emphasize your analytical tools and techniques, as well as your ability to work cross-functionally to drive results.

Share your leadership style and provide examples of how you motivate and mentor team members. Describe how you foster collaboration, resolve issues, and support talent development, linking these strategies to the needs of a senior leadership role like the one at RAPP.

Outline a project where your analytics contributed meaningfully to client outcomes. Be specific about your involvement, the data-driven decisions made, and how those decisions translated into measurable success for the client.

Discuss your commitment to ongoing education. Mention relevant resources like industry publications, webinars, or conferences that you engage with to stay updated on analytics innovations, thus ensuring your skills and knowledge remain at the forefront of the evolving landscape.

Explain how you articulate data findings and insights to non-technical stakeholders. Emphasize the importance of clear communication in ensuring buy-in from clients and team members, thus facilitating effective decision-making.

Provide insights on your organizational skills and problem-solving strategies. Highlight how you prioritize tasks based on client needs and project timelines and ensure team alignment amid competing demands in an agency setting.

Share specific techniques or frameworks you’ve used for data modeling and how you’ve successfully implemented audience segmentation strategies in previous projects. Highlight the impact these tactics had on client marketing effectiveness.

Describe the steps you would take to define KPIs, establish data collection methods, and create reporting mechanisms. Discuss how you ensure that all components align with business objectives and facilitate ongoing optimization.

Talk about cutting-edge analytics tools or methodologies you've recently adopted. Explain how these tools enhanced your analytical capabilities and how they might be beneficial in the Senior Director role at RAPP.