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Account Development Representative

Challenges You Will Solve 


We are looking for an upbeat and highly motivated individual to join our sales team as an Account Development Representative. You will be the first point of contact between Red Canary and our prospective customers to generate interest in an industry-leading cybersecurity solution. You will be joining a company with established product/market fit, a strong customer base, and exponential growth. 


Account Development Representatives work closely with our sales team to identify qualified prospects for Red Canary via outbound sources, and follow up on MQLs. Through your persistence, determination, and creativity, you will help accomplish Red Canary’s mission to make security better for businesses of all sizes. You will prioritize bringing new prospects to Red Canary via cold outbounding.


What You'll Do
  • Actively prospect and identify potential customers through research on platforms like LinkedIn, ZoomInfo.. 
  • Initiate contact with prospects via phone calls, emails, and social media messages to introduce Red Canary’s MDR security solutions.
  • Utilize ADR tech stack including Salesforce, Sendoso, Salesloft, LinkedIn SalesNavigator, Zoominfo, and Orum
  • Qualify outbound and inbound leads to identify opportunities for further exploration with your assigned territory team 
  • Perform in-depth qualification with prospects to ensure readiness and identify product fit 
  • Build positive relationships with your assigned territory team and align on target accounts and strategy for outbound prospecting 
  • Research and identify companies that could benefit from Red Canary product offerings and find creative ways to communicate and engage with them 


What You'll Bring
  • Outstanding written and verbal communication skills with the ability to communicate clearly and concisely 
  • Strong organizational skills with the ability to manage many leads simultaneously while remaining organized 
  • Flexible and able to adapt in a fast paced startup environment.
  • Ability to handle rejection and maintain a positive attitude
  • Strong research and analytical skills to identify potential customer needs
  • Coachable, resilient and highly motivated to achieve in a metrics driven environment
  • Strong sense of accountability 
  • Experience, but not mandatory using Salesforce, ZoomInfo, Linkedin SalesNavigator, Orum, and SalesLoft a plus


Base salary for this role is $37,100 - $54,499 per year, plus commission for total estimated on-target earnings of $53,000 - $85,000. This role is eligible for a grant of stock options, subject to the approval of the company's board of directors. Application deadline is January 6, 2025. 

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CEO of Red Canary
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Brian Beyer
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Average salary estimate

$45799.5 / YEARLY (est.)
min
max
$37100K
$54499K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Account Development Representative, Red Canary

At Red Canary, we're on the hunt for a dynamic and upbeat Account Development Representative to join our awesome sales team in Denver, CO! As the first point of contact for our prospective customers, you’ll play a pivotal role in generating interest in our cutting-edge cybersecurity solutions. Imagine being part of a company with a proven product-market fit, an impressive customer base, and a trajectory that embraces exponential growth! In this role, you’ll work closely with our talented sales team to identify and engage qualified prospects through innovative outreach methods, including cold calling, email campaigns, and social media. Your creativity and persistence will be key to connecting with potential customers and driving our mission forward—making security better for businesses, big and small. Additionally, with a tech stack that includes Salesforce and ZoomInfo, you’ll have the tools you need to excel. If you have outstanding communication skills, a knack for organization, and a positive attitude towards challenges and rejection, we want to hear from you! With a base salary ranging from $37,100 to $54,499 per year, plus commission, your total on-target earnings could reach between $53,000 and $85,000. Join us in making a meaningful impact in the cybersecurity landscape!

Frequently Asked Questions (FAQs) for Account Development Representative Role at Red Canary
What are the key responsibilities of an Account Development Representative at Red Canary?

As an Account Development Representative at Red Canary, your key responsibilities will include actively prospecting potential customers, reaching out through calls, emails, and social media to introduce our MDR security solutions, qualifying leads to identify opportunities, and engaging closely with your territory team to strategize on outbound prospecting efforts.

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What skills and qualifications are required for the Account Development Representative position at Red Canary?

To excel as an Account Development Representative with Red Canary, you will need outstanding communication skills, strong organizational abilities, research and analytical skills, along with resilience in a fast-paced environment. Familiarity with tools like Salesforce and ZoomInfo is a plus, but not mandatory.

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What kind of growth opportunities are available for an Account Development Representative at Red Canary?

At Red Canary, Account Development Representatives can expect excellent growth opportunities due to the company's commitment to professional development and career progression. With strong sales performance, there's a potential pathway to advance within the sales team and beyond.

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How does Red Canary ensure a supportive environment for Account Development Representatives?

Red Canary fosters a supportive environment where Account Development Representatives receive continuous coaching and feedback. Collaboration with a dedicated territory team and a positive work culture are crucial aspects that help you thrive in your role.

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What is the salary range for an Account Development Representative at Red Canary?

The salary for the Account Development Representative role at Red Canary ranges from $37,100 to $54,499 per year, with additional commission opportunities. This sets your potential on-target earnings anywhere from $53,000 to $85,000 annually.

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Common Interview Questions for Account Development Representative
What excites you about working as an Account Development Representative at Red Canary?

In answering this question, emphasize your passion for cybersecurity and sales. Talk about how you admire Red Canary's mission and how you see yourself contributing to their growth.

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How do you prioritize your leads in a fast-paced environment?

You should discuss your organizational strategies, such as using CRM tools to categorize leads by their potential, urgency, and engagement level, ensuring follow-ups are timely and effective.

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Can you explain your approach to cold calling potential customers?

Describe a structured approach where you research your prospects thoroughly, craft personalized messages, and maintain a positive attitude throughout the interactions, regardless of the outcome.

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What tools or software have you used to enhance your prospecting efforts?

Mention any relevant tools like Salesforce or LinkedIn SalesNavigator that you've used in the past, emphasizing how they helped you streamline your prospecting activities and improve your results.

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How do you handle rejection from prospects?

It's important to show resilience; describe techniques you use to cope with rejection, such as analyzing feedback, refining your approach, and maintaining motivation by focusing on your broader goals.

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What is your understanding of Red Canary's market position?

You should showcase your research about Red Canary’s solutions, their competitive advantages in the cybersecurity space, and how they serve their customers effectively, highlighting your interest in the company.

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How do you build rapport with prospects during your outreach efforts?

Discuss the importance of active listening and tailoring your message to align with the prospect's needs, thereby creating meaningful connections that foster trust and engagement.

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What role does teamwork play in your approach to sales?

Show that you value collaboration by explaining how working closely with your territory team and sharing insights and strategies can lead to better targeting of prospects and increased success.

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Why do you think communication skills are essential for an Account Development Representative?

Emphasize that effective communication is critical not only for articulating the value of the product but also for engaging prospects and overcoming objections to secure meetings and ultimately drive sales.

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What metrics would you focus on to measure your success in this role?

Discuss key performance indicators, such as the number of qualified leads generated, conversion rates of leads to meetings, and overall contribution to the sales targets, demonstrating your understanding of sales metrics.

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Red Canary was founded to make security for every business better by protecting organizations around the world from cyber threats. Our combination of market-defining technology, processes, and expertise delivered using an innovative SaaS model is ...

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Full-time, on-site
DATE POSTED
December 24, 2024

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