Sales Enablement Manager

As a Sales Enablement Manager at Red Canary, your primary responsibilities will include leading and managing our Flight School onboarding program, facilitating ongoing coaching through the Aviator program, and iterating on performance metrics to enhance Enablement initiatives. You'll collaborate cross-functionally with various teams, designing effective learning opportunities and supporting our sales methodology application across all programs.

To qualify for the Sales Enablement Manager role at Red Canary, candidates should ideally have 2-3 years of enablement experience, particularly within security or SaaS sectors. A strong understanding of sales methodologies, familiarity with tools like Salesforce, and creative facilitation skills are also essential. Prior experience in B2B solutions or cybersecurity is highly regarded.

The Sales Enablement Manager at Red Canary plays a crucial role in new hires' success by leading the Flight School onboarding program. This includes creating self-paced content, hosting live training sessions, and coaching new sales team members as they work toward certification. Your guidance will empower the sales team to thrive from their first days forward.

In this role at Red Canary, familiarity with Learning Management Systems (like WorkRamp) and Content Management Systems (like Highspot) is preferred. Additionally, understanding sales methodologies such as Value Selling and MEDDPICC is critical to intertwining these approaches effectively within the Enablement programs.

As a Sales Enablement Manager at Red Canary, there are significant growth opportunities available. With a commitment to continuous professional development and performance metrics, you can evolve your skills, contribute to impactful changes in the sales process, and potentially move into higher leadership roles within the Revenue Enablement team.

For this question, emphasize your relevant experience by highlighting specific roles and responsibilities you've held in enablement. Mention particular programs you've managed and discuss measurable outcomes you've achieved, like increased sales performance or improved onboarding times.

Share your strategy for onboarding new hires, discussing the various phases you implement to ensure thorough training and alignment with company goals. Highlight your focus on both instructional and experiential learning, such as role plays and real-time feedback systems.

Be prepared to discuss specific sales methodologies you've worked with, such as Value Selling or MEDDPICC. Detail how you applied these methodologies in training or coaching sessions and any positive impacts on sales outcomes.

Detail the key performance indicators you track to measure the effectiveness of your programs. Discuss how you gather data, analyze trends, and adjust training approaches based on results to ensure continuous improvement.

Share a specific instance where you faced a coaching challenge. Explain the context, your approach to resolving the issue, and the outcome. Focus on your tactfulness, creativity, and persistence in supporting the salesperson's development.

Discuss some innovative methods you've implemented in previous training sessions, such as gamification, role-playing, or interactive workshops. Highlight how these strategies enhance learner engagement and retention of crucial concepts.

Explore your approach to sales coaching and ongoing development. Discuss how you cultivate a growth mindset within the team, provide constructive feedback, and set actionable goals tailored to individual performance metrics.

Be ready to talk about the various tools you've used in your enablement efforts, including Learning Management Systems, CRM tools like Salesforce, and data analytics platforms. Discuss your proficiency with these tools and how they support your strategies.

Explain how you would create a structured onboarding plan that balances skill development with cultural integration. Detail the timeline and the specific resources you would use to facilitate a smooth transition into the team.

Articulate your aspirations for the role, focusing on how you plan to drive enablement initiatives, support the sales team, and contribute to Red Canary's overall mission. Share your enthusiasm for continuous improvement and strategic alignment.