Paid Media Manager - job 2 of 2

The Paid Media Manager at our advertising agency plays a critical role in building and managing paid media campaigns across platforms like Google Ads, Meta Ads Manager, and TikTok. This involves developing innovative strategies, analysing campaign performance for optimization, and leading client calls to present strategies and results.

To apply for the Paid Media Manager position, candidates should have proven experience in managing paid search and social media campaigns. Strong analytical skills, excellent communication abilities, and a passion for digital marketing are also essential. Additional certifications like Meta Blueprint or experience with Google Campaign Manager are a bonus.

The Paid Media Manager significantly contributes to the agency’s success by developing and executing impactful media strategies that enhance client visibility and engagement. By utilising their expertise, they help drive recruitment marketing efforts, ensuring that educational institutions can attract potential students effectively.

The Paid Media Manager role offers a fully remote work environment, allowing you to work flexibly from South Africa. The agency culture emphasizes innovation, collaboration, and support, encouraging team members to share ideas and grow together.

As a Paid Media Manager, you will primarily work with tools such as Google Ads, Meta Ads Manager, LinkedIn, TikTok, and Google Analytics 4. Familiarity with these platforms will be crucial for developing and implementing successful campaigns.

When setting up a Google Ads campaign, I begin by defining clear campaign goals and identifying the target audience. Next, I conduct thorough keyword research to select relevant keywords, create compelling ad copies, and strategically choose bidding strategies. Finally, I ensure proper tracking with Google Analytics for continuous optimization.

Key metrics for measuring the success of paid media campaigns include click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). These metrics provide valuable insights into performance, helping to refine strategies.

I stay updated by regularly following industry blogs, attending webinars, and participating in online forums. I also engage with relevant social media groups and take advantage of certification courses, such as those offered by Google and Meta, to enhance my skills.

In a previous campaign, I noticed underperforming ad groups. By A/B testing different ad copies and adjusting bid strategies, along with refining target demographics, I managed to increase the overall campaign conversion rate by 25%.

I approach client feedback with transparency and a willingness to adapt. I make sure to listen to their concerns, provide clear data-driven insights, and develop actionable plans to improve performance based on their input.

I have extensive experience running campaigns on both Meta and LinkedIn. I understand how to create targeted ads that align with user behavior and interests, optimizing for both lead generation and brand awareness.

In a high-pressure situation managing multiple campaigns, I prioritized tasks using project management tools and set clear goals for each campaign. By maintaining organized schedules and regular communication with my team, I successfully delivered results without compromising quality.

Effective budget management involves allocating resources based on performance metrics, regularly reviewing spending, and adjusting bids based on campaign success. I also recommend setting aside a portion of the budget for testing new ideas and channels.

I stay informed about each platform's advertising policies by regularly reviewing their guidelines. This includes monitoring updates and ensuring that all ads adhere to those standards before launching campaigns.

Creativity is crucial in my role as a Paid Media Manager. It influences ad copy creation, targeting strategies, and campaign concepts. I believe that innovative ideas capture attention and differentiate brands in a crowded digital landscape.