Amazon Marketplace Manager (PPC)

As an Amazon PPC Marketplace Manager at PacificOA Trading Ltd., your primary responsibilities will include overseeing sales performance for 250+ products, optimizing PPC campaigns for improved keyword rankings, managing daily sales to ensure profitability, and participating in the launch of at least 10 new products monthly with a success rate of 70%. You'll analyze sales data, identify trends, and react to anomalies, contributing significantly to our revenue growth goals.

The ideal candidate for the Amazon PPC Marketplace Manager role at PacificOA Trading Ltd. should possess strong analytical skills and proficiency in tools like Excel and Google Sheets. A solid understanding of e-commerce sales cycles and familiarity with Amazon PPC or similar advertising platforms are essential. Excellent English communication skills, organizational abilities, and the capacity to thrive in a fast-paced remote environment are crucial for success in this position.

At PacificOA Trading Ltd., we believe in fostering growth, and as an Amazon PPC Marketplace Manager, you'll have access to various professional development opportunities such as competitive compensation, annual performance-based bonuses, and flexible time off. Additionally, you'll be part of a diverse global team that values trust, collaboration, and shared success—providing you with the support and resources to excel in your role.

An Amazon PPC Marketplace Manager at PacificOA Trading Ltd. is expected to implement data-driven strategies to drive revenue growth. This includes monitoring and optimizing sales performance, proactively addressing sales anomalies, and executing successful new product launches. You’ll also need to effectively forecast demand and manage inventory levels while maintaining a keen eye on market trends and competitor performance.

The culture at PacificOA Trading Ltd. is family-like and supportive, where trust, loyalty, and simplicity are highly valued. As an Amazon PPC Marketplace Manager, you will be part of a collaborative and dynamic team that celebrates achievements and encourages growth. We host multiple in-person team events and emphasize work-life balance while striving for ambitious business goals together.

In responding to this question, highlight specific campaigns you've managed, discuss your approach to keyword selection, and share examples of successful outcomes. Emphasize your data analysis skills and how you've adjusted strategies based on performance metrics.

Explain your organizational methods, such as using project management tools or spreadsheets to track performance. Discuss how you assess urgency and importance to ensure that key products receive the attention they need while still driving overall business objectives.

Share your experience in analyzing historical sales data, seasonality patterns, and market trends. Discuss tools you've used and your approach to ensuring adequate inventory levels while minimizing excess stock.

Detail your process for analyzing PPC performance metrics, conducting A/B testing on advertisements, and making strategic adjustments based on campaign data. Discuss how you balance cost-per-click and return on ad spend to maximize profitability.

Use this opportunity to walk the interviewer through your planning and execution process. Highlight how you ensured effective promotion, the impact of your efforts on sales, and any metrics that showcase the success of the launch.

Discuss your strategies for research, such as following industry blogs, participating in webinars, and networking with other professionals. Emphasize your commitment to continuous learning and adapting to changes in the market.

Provide insight into tools like Excel, Google Sheets, and specific Amazon analytics platforms you've used. Highlight your proficiency and any past experiences where you utilized these tools to make strategic decisions.

Use this question to demonstrate problem-solving skills. Share a specific situation, the steps you took to address it, and what you learned from the experience that improved your approach moving forward.

Emphasize the importance of team collaboration. Discuss how you work with cross-functional teams, such as marketing and inventory management, to align strategies and ensure a cohesive approach toward achieving sales objectives.

Talk about the key performance indicators you track, such as conversion rates and customer acquisition costs. Explain how you analyze data post-campaign to determine ROI and make improvements for future promotions.