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Hybrid Marketing Coordinator -OH - job 2 of 2

Company Description

Location: Columbus, OH (only considering candidates in the local Columbus area) 

Hybrid: 3 days onsite, 2 days remote (note: this will become hybrid after 30 days of hire and training) 

Williams Lea, by RRD is a global business support services company with a strong legacy—over 200 years of experience delivering world-class business solutions. We specialize in delivering skilled administrative support, document production, presentation design, and marketing and communications services to leading companies around the world—especially within legal, financial, and professional services industries.


We’re a people-powered organization. With a presence in North America, the UK, Europe, and Asia Pacific, we have thousands of employees globally, all working together to help our clients operate more efficiently and effectively. Whether it’s supporting law firms with critical document production or helping financial institutions manage high-volume print and digital communications, we’re the behind-the-scenes team making everything run smoothly.

 

Job Description

Shift: Monday to Friday 11:00 am to 8:00 pm EST

 

Pay: $23.50/hour + 10% shift differential

 

Benefits:

  • Various health insurance options & wellness plans (Medical, Dental, Vision, Prescription Drug)
  • 401k Retirement Savings Plan Including Employer Match
  • Paid Time Off (PTO)
  • Life Insurance
  • Paid Parental Leave
  • Short-term & Long-term Disability
  • Healthcare & Dependent Care Flexible Spending Accounts
  • Domestic Partner Coverage
  • Commuter Benefits
  • Legal Assistance
  • Employee Assistance Program (EAP)
  • Access to on-site Gym and Café
  • Company Provided Parking
  • Additional Employee Perks and Discounts

 

Essential Functions:    

  • Lays out, tests and circulates formatted client email drafts with Business Development teams, partners and others, making changes as needed
  • Assists in building distribution lists and segmenting contacts in the CRM database across multiple criteria for mailings. Send emails via email marketing platform. Helps to enforce the firm's data protection and anti-spam policies related to this work
  • Configures, tests and sets up email layout and web response forms to support global business development email campaign tracking and event registration and management
  • Posts to firm website. Produces follow-up reports and metrics for email campaigns and events 
  • Surveys competitors and other markets, and researching current trends to inform campaigns
  • Advises marketing professionals on effective campaign set up including testing, targeting, timing, automation and metrics
  • Helps to support the global team on consistent email marketing system usage and suggests improvements to business processes
  • Reports on campaign analytics. Become proficient in reporting capabilities of Vuture and InterAction. 
  • Brainstorms and implements experiments, conducts A/B and conversion tests
  • May provide other project support as needed
  • Performs other duties as assigned or required to meet firm goals and objectives

Qualifications

Education/Training/Certifications:      

  • Associate’s or bachelor’s degree in marketing, communications or business preferred. An equivalent combination of education and/or experience may be considered in lieu of the degree when the experience has been directly related to the functions of the role.

Professional Experience:

  • At least 2 years’ prior related experience required

Technical Skills:

  • Proficiency in Microsoft Office products, required
  • CRM experience (experience with LexisNexis InterAction preferred), database experience, preferred
  • Email marketing experience, including HTML and CSS knowledge (Vuture experience preferred), highly preferred 
  • Sitecore or other content management system, preferred

 

Performance Traits:   

  • Ability to work in a diverse team environment and effectively support the demanding needs of the firm
  • Ability to work under pressure, meet deadlines with shifting priorities
  • Must be a self-starter with a high level of initiative
  • Strong customer service skills, able to anticipate needs
  • Strong attention to detail, organizational skills and the ability to handle multiple projects
  • Maintains confidentiality and exercises discretion
  • Exercises solid strategic thinking and problem-solving skills
  • Team player with excellent English language skills and attention to detail
  • Ability to communicate clearly and concisely, both orally and in writing, with people at all levels within the firm and occasionally with contacts and vendors
  • Proactive, with the ability to work and move projects forward with light supervision using strong logical thinking and problem-solving skills

Additional Information

It is the policy of Williams Lea to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity of expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Williams Lea is a drug-free workplace and performs pre-employment substance abuse testing.

 

#GOC

#LI-TC1

RRD is an Equal Opportunity Employer, including disability/veterans

Average salary estimate

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$48920K

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What You Should Know About Hybrid Marketing Coordinator -OH, RR Donnelley

Are you ready to take your marketing skills to the next level? Join Williams Lea, a global leader in business support services, as a Hybrid Marketing Coordinator in Columbus, OH! In this exciting role, you’ll be the heart of our marketing communications team, seamlessly bridging our operational efforts between on-site and remote work. Your day-to-day responsibilities will involve crafting engaging email drafts, collaborating with the Business Development teams, and managing campaign analytics that drive results. With 200 years of experience under our belt, we're not just any company; we pride ourselves on having a dynamic and diverse workplace that thrives on creativity and innovation. Whether you’re configuring email layouts, assisting in database management, conducting competitor research, or analyzing campaign outcomes, every task will contribute to our clients’ success. We cherish proactive thinkers who love to tackle challenges head-on, and if you have a knack for organization and attention to detail, you’ll fit right in. Plus, with a generous pay rate of $23.50/hour and a range of benefits—from health and wellness options to retirement plans—you'll have the support to thrive both professionally and personally. If you’re looking to grow your career in the marketing field within an inspiring team environment, apply today and embark on your journey with Williams Lea!

Frequently Asked Questions (FAQs) for Hybrid Marketing Coordinator -OH Role at RR Donnelley
What are the main responsibilities of a Hybrid Marketing Coordinator at Williams Lea?

The Hybrid Marketing Coordinator at Williams Lea is responsible for various tasks centered around email marketing, campaign management, and supporting business development initiatives. This includes drafting and circulating client email communications, building email distribution lists, configuring email layouts, and producing analytical reports on marketing campaigns. The coordinator plays a key role in advising marketing professionals on effective setup processes and in conducting competitor research for informed campaign strategies.

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What qualifications do I need to become a Hybrid Marketing Coordinator at Williams Lea?

To qualify for the Hybrid Marketing Coordinator position at Williams Lea, candidates should ideally have an Associate’s or Bachelor’s degree in marketing, communications, or business. At least two years of relevant professional experience is required, along with proficiency in Microsoft Office products and email marketing platforms. Familiarity with CRM systems, HTML, and CSS knowledge is preferred, making strong technical skills an asset for applicants.

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What type of work environment can I expect as a Hybrid Marketing Coordinator at Williams Lea in Columbus, OH?

As a Hybrid Marketing Coordinator at Williams Lea, you can expect a collaborative and dynamic work environment. The role is designed with a hybrid model which means you will work three days onsite and two days remote after the first 30 days of training. This flexibility allows for a balanced work-life experience while still engaging deeply with your team and clients. The company values creativity and initiative, so you will be encouraged to bring fresh ideas to the table.

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What benefits does Williams Lea offer to Hybrid Marketing Coordinators?

Williams Lea provides a comprehensive benefits package for Hybrid Marketing Coordinators, which includes various health insurance options, a 401k retirement savings plan with employer matching, generous paid time off, and additional perks like life insurance, flexible spending accounts, and a wellness program. Employees also have access to on-site amenities such as a gym and café, which contributes to a positive and supportive workplace atmosphere.

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How does Williams Lea support employee growth for the Hybrid Marketing Coordinator role?

Williams Lea is committed to employee development and growth. As a Hybrid Marketing Coordinator, you will receive thorough training and support during your onboarding process, and ongoing learning opportunities are provided to ensure you grow your skills. The company encourages initiative and creativity, rewarding employees who suggest improvements to processes and actively contribute to the team's success. This nurturing environment fosters professional growth and career advancement.

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Common Interview Questions for Hybrid Marketing Coordinator -OH
Can you explain your experience with email marketing tools and how you have used them in past roles?

In responding to this question, relate your specific experiences using email marketing tools. Mention any platforms you've worked with, such as Vuture, and how you applied them to design effective campaigns. Structure your answer to highlight your comfortable use of email layout designs, A/B testing, and how you analyzed metrics to draw insights for future campaigns.

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How do you ensure accuracy when managing multiple marketing projects simultaneously?

To tackle this question, emphasize your organizational strategies. You might mention using project management tools or techniques such as prioritizing tasks, setting deadlines, and maintaining open communication with your team. Describe a particular instance where you successfully balanced multiple projects while ensuring high-quality delivery.

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What steps do you take when analyzing the success of a marketing campaign?

Your answer should focus on specific metrics and KPIs you review post-campaign. Discuss your experience in compiling reports, analyzing engagement rates, open rates, and click-through rates. It’s also important to highlight how you translate this data into actionable insights for future campaigns, demonstrating your ability to adapt and improve.

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Can you provide an example of a successful marketing project you have managed?

Share a specific project where you played a crucial role. Outline your responsibilities, the strategies implemented, and the overall results achieved. Be sure to highlight how this experience reflects your qualifications as a Hybrid Marketing Coordinator and the skills you've developed that align with the role at Williams Lea.

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What techniques do you use for audience segmentation in email marketing?

Discuss the methodologies you’ve applied for audience segmentation, such as demographic, geographic, and behavioral criteria. Highlight any experiences you've had using CRM systems and how that knowledge helped you to target specific audiences effectively in previous campaigns.

Join Rise to see the full answer
How do you stay updated with the latest trends in marketing?

Explain your strategies for staying informed about marketing trends, whether through attending webinars, following industry blogs, or engaging with professional networks. This shows your commitment to continuous learning, which is essential for a Hybrid Marketing Coordinator at Williams Lea.

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How would you handle feedback on your marketing campaigns?

Consider emphasizing your openness to constructive criticism and your proactive approach to implementing feedback. You might share a situation where you adjusted your strategy based on feedback and how it led to a better outcome, demonstrating your adaptability as a marketer.

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Describe your problem-solving skills in a marketing context.

In your answer, describe a specific instance where you successfully resolved a marketing-related issue, showcasing your critical thinking and creativity. Highlight how you approached the problem, the steps taken to resolve it, and the results achieved.

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What do you think are the key elements of a successful marketing campaign?

Outline the components you believe are crucial for a successful marketing campaign, such as clear objectives, audience targeting, creative messaging, timely execution, and robust analysis. This answer will show your understanding of the marketing process and how it relates to the position of Hybrid Marketing Coordinator at Williams Lea.

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Why do you want to work as a Hybrid Marketing Coordinator at Williams Lea?

Match your answer to the company's values and your career aspirations. Discuss what excites you about the role and how it fits with your skills. Demonstrate knowledge of Williams Lea’s background and how you can contribute to their mission, which shows genuine interest in becoming part of their team.

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RRD (R.R. Donnelley) provides businesses with advertising and marketing products and services. Some of their offerings include digital print materials, data management, business support, and more. This company is headquartered in Chicago, Illinois...

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Full-time, hybrid
DATE POSTED
April 22, 2025

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