Field Marketing Specialist - Sportstyle

As a Field Marketing Specialist - Sportstyle at Salomon, your primary responsibilities include coordinating and executing a consistent brand experience, managing community engagement activities, and supporting sell-through initiatives. You'll also be tasked with activating demos and events, building relationships with sales agencies and partners, monitoring industry trends, and providing valuable feedback to enhance the brand's presence in New York City. Your role acts as the face of the brand in the field, making your contributions crucial to driving consumer demand.

To apply for the Field Marketing Specialist - Sportstyle position at Salomon, candidates typically require a B.S. or B.A. in Business, Marketing, or a related field. In addition to formal education, 1-3 years of practical experience in the sneaker or fashion industry is preferred. Essential skills include strong organizational capabilities, excellent communication skills, a passion for sneaker culture, and the ability to manage multiple projects in a fast-paced environment, aligning with the company's mission.

The Field Marketing Specialist - Sportstyle plays a pivotal role in achieving Salomon's goals in New York City by driving brand awareness and community engagement. This position is responsible for executing marketing activations and consumer experience programs, fostering brand affinity through strategic partnerships, and ensuring sell-through at various retail touchpoints. By leveraging local market insights and trends, you help to align marketing efforts with community preferences, ultimately enhancing Salomon's presence and sales in this key urban market.

The salary range for the Field Marketing Specialist - Sportstyle role at Salomon is typically between $75,000 and $85,000 USD. This compensation reflects the importance of the position in driving brand visibility and engagement within a major market like New York City. Additionally, the role comes with a host of benefits that promote a healthy work-life balance, including a generous PTO policy and employee discounts on Salomon products and sister brands.

The work environment for the Field Marketing Specialist - Sportstyle at Salomon includes a blend of office and fieldwork. This role requires around 80% travel within the designated territory, focusing on community engagement and event activations. Employees must be prepared for various physical demands, including lifting up to 50 pounds and working flexible hours, which may include nights and weekends. Salomon's commitment to diversity ensures a supportive and inclusive workplace where all employees can thrive.

To effectively execute a community marketing activation, I would start by identifying the target audience and their interests within the local sneaker culture. Next, I would collaborate with the Sportstyle Brand Marketing Manager to align the activation with Salomon's strategic goals. This involves planning the logistics, preparing marketing materials, and coordinating with partners for execution. Finally, I would assess the activation's success through participant feedback and engagement metrics, making adjustments for future events.

In my previous role, I managed a marketing budget which required careful planning and monitoring of expenses. I used software tools to track spending against our anticipated costs and analyzed ROI for various marketing activities. By regularly reviewing the budget, I ensured all marketing efforts stayed within parameters while maximizing impact. This experience has equipped me to effectively manage the local marketing budget for Salomon’s Field Marketing Specialist - Sportstyle position.

Building relationships with local retail partners begins with understanding their business needs and demonstrating how Salomon products can enhance their offerings. I'd initiate contact through visits, offer training sessions on product knowledge, and collaborate on joint promotions that benefit both parties. Continuous communication and feedback loops would help solidify these relationships and ensure we align on marketing initiatives that drive sell-through.

To stay updated on sneaker culture trends, I would follow leading sneaker blogs, industry news, and key influencers on social media platforms. Regularly attending local sneaker events and networking with industry professionals would also provide valuable insights. Additionally, I would monitor consumer preferences by engaging with Salomon's community and utilizing feedback from product launches and events to adapt our marketing strategies accordingly.

While working in my previous marketing role, I often had to multitask during a major product launch. Simultaneously, I coordinated social media campaigns, organized an in-store event, and worked on promotional materials. By prioritizing my tasks, using project management tools for organization, and maintaining clear communication with my team, I successfully executed all aspects of the launch on time, leading to significant sales growth during the campaign.

To measure the success of a marketing activation, I would establish specific KPIs prior to the event, such as attendance numbers, consumer engagement, social media interactions, and product sales during and after the activation. Post-event surveys to gather feedback would also be essential. Analyzing this data would help assess the effectiveness of the activation and identify areas for improvement in future initiatives.

Working in the field marketing sector motivates me because it allows me to connect directly with consumers and witness the impact of my efforts on brand loyalty and community engagement. The ability to create memorable brand experiences that resonate with audiences and promote a shared love for sneaker culture is incredibly fulfilling. Additionally, the dynamic nature of field marketing excites me as it requires adaptability and creativity to effectively respond to market changes.

I utilize several tools to track marketing performance, including analytics platforms to measure digital engagement and sales data for tracking conversion rates. For event-based activities, I use post-event surveys and KPI tracking tools to gather participant feedback and assess ROI. These insights inform future marketing strategies and help in optimizing campaigns to achieve better results.

Ensuring brand consistency requires a comprehensive understanding of Salomon's brand values and messaging. I would collaborate closely with various marketing teams to align on campaign themes, use standardized marketing materials, and provide training for retail partners on brand guidelines. Regular audits of marketing content across channels would help me identify any discrepancies and ensure that our messaging is cohesive and impactful.

Handling feedback and criticism effectively involves maintaining an open mindset and viewing it as an opportunity for growth. I actively seek feedback from team members and consumers, using it to refine my strategies and improve future initiatives. When receiving criticism, I focus on understanding the perspective of the individual providing it, and I ensure that I take constructive points to heart for continuous personal and professional development.