As a Storytelling Marketing professional at Sana, your primary responsibilities will include developing and executing comprehensive marketing strategies, creating and editing engaging content for various channels, managing B2B social media platforms like LinkedIn and X, and executing integrated brand marketing campaigns. You will leverage your creativity to identify original methods for promoting product features, all while aligning with AI industry trends.

To qualify for the Storytelling Marketing role at Sana, you should have 2-4 years of professional experience in communications, social media, or content marketing, preferably in a SaaS or tech startup. Strong storytelling abilities, excellent writing skills, and a keen understanding of brand voice are essential. Additionally, proficiency in data-driven decision-making and problem-solving, along with a collaborative mindset, will significantly enhance your fit within our team.

The Storytelling Marketing role at Sana is unique because you will have the chance to work directly with senior leadership to shape marketing strategy and contribute to the growth of an innovative AI company. The collaborative environment encourages your ideas and creativity, allowing you to take ownership of projects that genuinely impact how we engage with millions of users worldwide.

To excel as a Storytelling Marketing professional at Sana, candidates should possess excellent creative writing skills, strong visual sensibilities, and experience with B2B marketing. Being a self-starter who embraces experimentation with new tools for content creation, along with having a penchant for problem-solving and collaboration, will help you thrive in this dynamic role.

At Sana, we are committed to your career development in a fast-paced entrepreneurial environment. As a Storytelling Marketing professional, you will have direct opportunities to collaborate with leadership, participate in strategic decision-making, and contribute to innovative marketing initiatives, all of which enhance your professional growth within the organization.

When developing content for different audience segments, I first analyze the unique needs and preferences of each group. I focus on creating a persona that embodies their interests and pain points, enabling me to tailor the messaging effectively. This ensures relevancy and engagement, ultimately leading to a stronger connection with our audience.

In my previous role, I led a campaign that utilized storytelling to highlight our SaaS product's unique benefits. By crafting relatable narratives around user experiences and showcasing data-driven results, we increased engagement by 30% and drove a significant uptick in lead generation. My ability to analyze metrics and tweak the campaign dynamically was key to its success.

I regularly use tools like Canva for visual content creation and Hootsuite for social media management. These tools help streamline our scheduling and monitoring processes, allowing for efficient engagement with our audience. I also explore emerging tools that enhance creativity and improve our outreach strategies.

I stay updated with the latest trends in AI and marketing by actively following industry news, subscribing to relevant newsletters, and participating in webinars and conferences. I engage with thought leaders on platforms like LinkedIn and Twitter, and I often read research papers and publications that discuss innovative approaches in AI-driven marketing.

Collaboration is vital in my strategy as it encourages diverse perspectives and creative solutions. I prioritize building strong relationships with cross-functional teams, facilitating brainstorming sessions, and sharing feedback openly. Leveraging the collective expertise allows us to produce high-quality content that aligns with our brand’s vision.

When evaluating a marketing campaign's success, I consider metrics such as engagement rates, conversions, and return on investment (ROI). I also analyze audience growth and feedback to gauge how well the content resonates. By measuring these aspects, I can identify areas for improvement and replicate successful strategies in future campaigns.

Handling negative feedback involves staying composed and viewing criticism as an opportunity for improvement. I analyze the feedback to understand the audience’s perspective and determine actionable steps to enhance future content. Additionally, I actively engage with critics to show that I'm receptive and willing to adapt based on audience input.

My brainstorming process begins with gathering insights from various sources such as audience feedback, trends, and analytics. I schedule brainstorming sessions with team members to encourage open dialogue and idea sharing. Using techniques like mind mapping, I ensure that we explore multiple angles and harness our collective creativity to come up with innovative content ideas.

In my previous roles, I managed and grew B2B channels, particularly LinkedIn and X. This involved creating tailored content, engaging with relevant industry discussions, and analyzing performance metrics to refine our strategies. I understand how to leverage these platforms effectively to reach target audiences and enhance brand visibility.

To ensure brand voice consistency, clear guidelines are established that outline tone, style, and messaging. I make sure that everyone involved in the content creation process is on the same page regarding these standards. Regular internal reviews help maintain this consistency, and I actively monitor output across channels to ensure alignment with our brand identity.