Job details

Marketing Communications Manager

Our company is seeking a talented and dynamic Marketing Communications Manager to lead and execute communication strategies that enhance our brand presence, attract international buyers, and drive engagement across multiple channels. This role is pivotal in ensuring our messaging aligns with our mission to enable Egyptian brands to scale globally while effectively reaching target audiences in the GCC, Southern Europe, and North America.

Key Responsibilities:

1. Strategic Planning & Execution:

Develop and implement a comprehensive marketing communications strategy to promote our company’s offerings and USPs to vendors and buyers.
Collaborate with internal teams to align marketing efforts with business objectives, including category testing and buyer persona targeting.
Create tailored campaigns to engage international buyers, online merchants, wholesalers, and retailers.

2. Brand Development:

Manage our company brand identity, ensuring consistent and impactful messaging across all communication channels.
Craft compelling narratives that highlight our company value proposition for global markets.
Enhance our company visibility as a trusted platform for cross-border e-commerce.

3. Content Creation & Management:

Oversee the production of high-quality marketing materials, including brochures, blogs, press releases, website content, and social media assets.
Develop creative content that resonates with diverse buyer personas in different regions.
Ensure SEO-optimized content to drive organic traffic and improve search rankings.

4. Public Relations & Events:

Establish and nurture relationships with media outlets, influencers, and partners to enhance our company public image.
Plan and execute events, exhibitions, and product launches to showcase our company products and services in Egypt and abroad.

• Manage crisis communication and maintain a positive brand reputation.

5. Team Leadership & Collaboration:

Lead a team of marketing and communication professionals to execute campaigns efficiently.
Work closely with sales, product, and vendor management teams to ensure cohesive messaging.

Key Performance Indicators (KPIs):

Brand Awareness: Growth in media coverage, social media mentions, and website traffic.
Campaign ROI: Measured by return on marketing spend (ROMS) and cost per acquisition (CPA).
Digital Engagement: Increased followers, engagement rates, and website session durations.
Customer Satisfaction: Improvement in NPS and customer satisfaction scores.
Lead Generation: Growth in qualified leads for international buyers.

Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
4+ years of experience in marketing communications, preferably in e-commerce, B2B, or telecommunications.
Proven track record of managing successful campaigns across multiple channels.
Strong understanding of international markets, particularly GCC and Southern Europe.
Exceptional written and verbal communication skills in both English and Arabic.
Proficiency in digital marketing tools, CRM systems, and analytics platforms.
Strong leadership skills with experience managing teams and projects.

Average salary estimate

$60000 / YEARLY (est.)

min

max

$50000K

$70000K

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What You Should Know About Marketing Communications Manager, SSC Egypt

We're on the lookout for a proactive and enthusiastic Marketing Communications Manager to join our vibrant team! In this pivotal role at our company, you will take the reins in developing innovative communication strategies that amplify our brand presence on a global scale. As someone who thrives in a fast-paced environment, your mission will be to engage international buyers while authentically representing our vision to help Egyptian brands succeed in the GCC, Southern Europe, and North America. Collaborating closely with various internal teams, you will formulate and execute comprehensive marketing strategies that resonate with diverse audiences. Whether it’s creating compelling narratives or managing our brand identity, your creativity will shine through every campaign. Are you passionate about public relations, content creation, and enhancing brand visibility? If so, you’ll oversee the production of high-quality marketing materials that tell our story and drive engagement. Engage with media outlets and plan exciting events to showcase our offerings! With KPIs focusing on brand awareness and campaign ROI, your impact will be measurable and directly tied to our growth. If you have at least 4 years of experience in marketing communications, a strong grasp of international markets, and exceptional communication skills in English and Arabic, we want to hear from you! Join us, and help shape the voice of our company as we enable ambitious brands to scale worldwide.

Frequently Asked Questions (FAQs) for Marketing Communications Manager Role at SSC Egypt

What are the responsibilities of a Marketing Communications Manager at our company?

As a Marketing Communications Manager at our company, your responsibilities will include developing strategic marketing communications strategies, managing our brand identity, creating engaging content, handling public relations, and leading a team to ensure effective execution of campaigns. You'll collaborate with various internal departments to align marketing initiatives with business goals and explore ways to engage international buyers effectively.