Job details

Integrated Marketing Manager, WhatsApp

Position Overview: The Marketing Director is accountable for achieving the Nexen Tire America sales and profitability goals through executing effective Marketing Brand Strategies. This role provides direction and leadership support for the Marketing Strategy programs and Product Planning. Essential Duties and Responsibilities: · Assist the Vice President of Marketing in overseeing all functions with Marketing Communication· Assist in set up of Brand Marketing strategy· Create and communicate a calendar of marketing events to the sales team· Media select, buying with agencies· Create sports marketing with agency· Sponsorship, Event Marketing with agency· Responsible for creating sports marketing with agency· Responsible for Sponsorship, Event Marketing with Agency· Prepare the Marketing Bi-annual President/Vice Chairman Report· Ad hoc marketing reports for the CEO North America, President at HQ· Dealer communication material building & planning· Manage Nexen ACE (Online Educational Training Portal)· Manage NexenTireUSA.com· Manage Social Media Agency· Manage online persona of Nexen Tire by monitoring search, forums, and review website.· Manage the Nexen Tire App on the iOS Store and Google Play Store· Operate Retail Rebranding Initiative with Outdoor Sign Agency· Consumer Promotion Design· Channel co/Promotion Design· Monthly activity report to the CEOResponsibility and Decision-Making Authority:· Empowered to make decisions within the Region with approval of Executive Vice President of Marketing.· Authority to make cross functional decisions with the approval of Executive Vice President of Marketing in partnership with peers of other functions.Qualifications/Competencies/Position Requirements:· Proven leadership skills.· Supervisory or management experience, preferably of a sales staff.· Working knowledge of Tire Industry sales market segments.· Demonstrated record of achievement in a prior Marketing position.· Prior attendance at formal Marketing training courses a plus.· Proven oral, written, telephone and presentation skills. Strong interpersonal skills.· Ability to learn and retain product specific information and utilize to position the features and benefits to the support team.· Computer literate with knowledge of all Microsoft Office Applications especially Excel and Power Point, etc.Education and Experience:· Bachelor's or Associate degree in Business Management or related field (preferred)· Five plus years Tire Industry Marketing experienceWorking Hours:Hours may vary and will require evening and weekend work depending on business needs and will require working overtimeWorking Environment:Office EnvironmentTools and Equipment Used:Personal computer, e-mail, copier, fax, phone, and other standard office equipmentTravel:Ability to travel as required up to 40%Job Type: Full-timePay: $100,000.00 - $120,000.00 per yearBenefits:• 401(k)• 401(k) matching• Dental insurance• Employee discount• Health insurance• Paid time off• Relocation assistance• Retirement plan• Vision insuranceSchedule:• 8 hour shiftEducation:• Bachelor's (Required)Experience:• Marketing: 5 years (Required)• Tire: 5 years (Required)Work Location: In person

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$110000 / YEARLY (est.)

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$100000K

$120000K

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What You Should Know About Integrated Marketing Manager, WhatsApp, Meta

If you have a passion for marketing and are looking to take your career to the next level, consider the exciting role of Integrated Marketing Manager at WhatsApp in Frankfort, KY. In this pivotal position, you will help shape the marketing strategies that drive sales and profitability for Nexen Tire America. You'll assist the Vice President of Marketing in executing effective brand marketing strategies and spearheading product planning initiatives. Your creativity will shine as you manage the calendar of marketing events, select media, and build sponsorships while collaborating with various agencies. Your responsibilities will also include preparing detailed marketing reports for the CEO and developing communication materials for dealers. Your leadership skills will be essential as you navigate marketing communications and oversee online platforms like NexenTireUSA.com and our social media presence. With a blend of strategy and coordination, you’ll play a vital role in promoting Nexen’s brand and ensuring it resonates with our audience. If you have a strong background in marketing within the tire industry and are ready for a challenging yet rewarding journey, take the plunge and explore the endless possibilities with us at WhatsApp!

Frequently Asked Questions (FAQs) for Integrated Marketing Manager, WhatsApp Role at Meta

What are the Primary Responsibilities of an Integrated Marketing Manager at WhatsApp?

As an Integrated Marketing Manager at WhatsApp, you will oversee various marketing functions, including brand strategy development, event marketing, and media buying. You'll work closely with agencies to create impactful marketing campaigns while communicating directly with sales and management teams to ensure alignment with company goals.