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Product Marketing Manager

About Sayari: 

Sayari is the counterparty and supply chain risk intelligence provider trusted by government agencies, multinational corporations, and financial institutions. Its intuitive network analysis platform surfaces hidden risk through integrated corporate ownership, supply chain, trade transaction and risk intelligence data from over 250 jurisdictions. Sayari is headquartered in Washington, D.C., and its solutions are used by thousands of frontline analysts in over 35 countries.


Our company culture is defined by a dedication to our mission of using open data to enhance visibility into global commercial and financial networks, a passion for finding novel approaches to complex problems, and an understanding that diverse perspectives create optimal outcomes. We embrace cross-team collaboration, encourage training and learning opportunities, and reward initiative and innovation. If you like working with supportive, high-performing, and curious teams, Sayari is the place for you.


Position Overview

We are seeking a dynamic and customer-focused Product Marketing Manager to join our growing team. In this role, you will bridge the gap between product, sales, and marketing, ensuring our products resonate with the market and meet customer needs. You’ll own go-to-market strategies, competitive analysis, and the creation of compelling narratives that highlight Sayari’s unique value proposition.



Job Responsibilities:
  • Go-to-Market Strategy: Plan and execute go-to-market initiatives for new product launches, feature updates, and partnerships, ensuring alignment across teams.
  • Positioning & Messaging: Develop clear, compelling messaging that resonates with target audiences, highlighting Sayari’s unique value and addressing customer pain points.
  • Customer Insights: Gather and leverage customer feedback, market research, and competitive intelligence to inform product positioning and strategy.
  • Sales Enablement: Create and maintain sales tools, such as pitch decks, one-pagers, FAQs, and battle cards, to empower the sales team.
  • Content Creation: Partner with product and marketing teams to produce thought leadership materials, case studies, whitepapers, and other collateral to drive awareness and engagement.
  • Market Analysis: Stay informed on industry trends, competitive landscape, and market dynamics to position Sayari as a leader in corporate transparency and financial crime prevention.
  • Cross-Team Collaboration: Work closely with Product Management to translate technical features into customer benefits, and with Sales to address objections and identify opportunities.


Skills & Experience
  • 5+ years of experience in product marketing, preferably in SaaS, data, or analytics industries.
  • Exceptional communication skills, with the ability to distill complex ideas into clear, compelling narratives.
  • Strong analytical skills with experience conducting market research and competitive analysis.
  • Proven ability to create impactful sales enablement materials and customer-facing content.
  • Experience working with cross-functional teams, including product management, sales, and marketing.
  • Knowledge of compliance, financial crime prevention, or corporate transparency is a plus.
  • Familiarity with B2B and/or B2G product marketing is ideal.
  • Experience in Supply Chain Risk Management or Third Party Risk Management strongly preferred.


$120,000 - $150,000 an hour
The target base salary for this position is $120,000-$150,00 plus bonus and equity. Final offer amounts are determined by multiple factors including location, local market variances, candidate experience and expertise, internal peer equity, and may vary from the amounts listed above.

Benefits: 

·       100% fully paid medical, vision, and dental for employees and their dependents

·       Generous time off; we observe all US federal holidays, close our office for a winter break (12/24-12/31), in addition to granting 18 PTO days and 10 sick days

·       Outstanding compensation package; competitive commissions for revenue roles and quarterly bonuses for non-revenue positions

·       A strong commitment to diversity, equity, and inclusion

·       Eligibility to participate in additional benefits such as 401k match up to 5%, 100% paid life insurance (up to $100,000 coverage),, and parental leave

·       A collaborative and positive culture - your team will be as smart and driven as you

·       Limitless growth and learning opportunities

 

Sayari is an equal opportunity employer and strongly encourages diverse candidates to apply. We believe diversity and inclusion mean our team members should reflect the diversity of the United States. No employee or applicant will face discrimination or harassment based on race, color, ethnicity, religion, age, gender, gender identity or expression, sexual orientation, disability status, veteran status, genetics, or political affiliation. We strongly encourage applicants of all backgrounds to apply.

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What You Should Know About Product Marketing Manager, Sayari

Sayari is on the lookout for an enthusiastic Product Marketing Manager who loves diving into the heart of product narratives and market strategies. Based in the United States, this role is all about connecting the dots between our innovative products, the sales team, and our marketing messages. As a Product Marketing Manager at Sayari, you'll craft compelling go-to-market strategies for our product launches and feature updates, ensuring they're finely tuned to resonate with our audiences. Your keen eye for customer insights and market analysis will allow you to gather valuable feedback, shaping how we present our unique value propositions. You’ll collaborate closely with sales and product teams to create impactful sales tools that empower our team in their efforts. With your exceptional communication skills, you will create engaging content that tells the Sayari story through case studies and thought leadership materials. Your experience in SaaS, particularly in risk management or compliance, will be invaluable as you guide our strategies and ensure we remain leaders in corporate transparency. Join a diverse and innovative team at Sayari, and let’s work together to enhance visibility in global commercial and financial networks while enjoying a supportive and growth-oriented culture.

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Sayari
What are the main responsibilities of a Product Marketing Manager at Sayari?

As a Product Marketing Manager at Sayari, your responsibilities will center around developing and executing go-to-market strategies for new product launches and feature updates. You'll also focus on creating compelling messaging that aligns with customer needs while leveraging market research to inform the positioning of our products.

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What qualifications are needed to apply for the Product Marketing Manager position at Sayari?

To qualify for the Product Marketing Manager role at Sayari, you should have at least 5 years of experience in product marketing, preferably within the SaaS, data, or analytics industries. Strong communication and analytical skills are essential, as well as the ability to create impactful sales enablement materials.

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How does the Product Marketing Manager at Sayari interact with other teams?

The Product Marketing Manager at Sayari collaborates closely with the sales and product management teams to ensure that product features are effectively translated into customer benefits, addressing any objections and identifying new opportunities in the process.

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What type of content will the Product Marketing Manager create at Sayari?

The Product Marketing Manager at Sayari will produce diverse content, including thought leadership pieces, case studies, sales tools, and marketing collateral aimed at driving customer awareness and engagement while showcasing Sayari's unique value propositions.

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What Benefits can a Product Marketing Manager expect at Sayari?

Sayari offers an attractive benefits package that includes fully paid medical, vision, and dental for employees and their dependents, generous PTO, and opportunities for professional development alongside a collaborative workplace culture.

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Common Interview Questions for Product Marketing Manager
What strategies would you implement as a Product Marketing Manager at Sayari to ensure product launches are successful?

To ensure successful product launches at Sayari, I would begin with a comprehensive go-to-market strategy aligned with market research and customer feedback. Collaborating with cross-functional teams and gathering insights from sales would be essential in fine-tuning our approach and creating impactful messaging that resonates with our target audience.

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Can you discuss your experience with sales enablement materials as a Product Marketing Manager?

In my previous roles, I developed various sales enablement materials, such as pitch decks and one-pagers that not only equipped the sales team with necessary information but also empowered them to effectively convey the value of our products to potential customers. I focus on crafting content that addresses customer pain points directly.

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How do you gather and leverage customer insights in your work as a Product Marketing Manager?

I prioritize collecting customer feedback through surveys, interviews, and analytics to understand their needs and preferences. This information informs our product positioning and messaging, ensuring that our strategies resonate with the market and drive engagement.

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What role does market analysis play in your approach to product marketing at Sayari?

Market analysis is critical in my approach as a Product Marketing Manager. Analyzing industry trends and the competitive landscape allows me to identify opportunities for positioning Sayari effectively. This ensures our strategies are informed and relevant in the rapidly evolving market.

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How do you measure the success of a product marketing campaign?

Success can be measured through various KPIs, including customer acquisition rates, engagement metrics, and sales conversions attributed to the campaign. I also focus on gathering qualitative feedback to evaluate the resonance of our messaging and its impact on the target audience.

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How do you ensure alignment across teams when launching a new product?

Ensuring alignment across teams involves regular communication and collaboration with all stakeholders. I utilize tools like project management software to keep everyone updated and organized while holding frequent meetings to brainstorm ideas and address any concerns that may arise.

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Describe how you would craft a compelling product narrative for Sayari’s offerings.

Crafting a compelling product narrative involves understanding our unique value proposition and the customer journey. I’d begin by identifying key benefits and features that address customer pain points and then creating a story that weaves them together in a way that resonates emotionally with our target audience.

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What types of content do you think are most effective in driving product awareness?

In my experience, thought leadership pieces, case studies showcasing real-world applications, and engaging blog posts work best in driving awareness. They not only educate potential customers about the solutions we provide but also position Sayari as a leader in our industry.

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What best practices do you follow for creating effective sales tools?

When creating effective sales tools, it's essential to focus on clarity and usability. I ensure that the content is easily digestible, visually appealing, and designed to address common questions or objections from customers. Involving the sales team in the development process also aids in making these tools more effective.

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How do you stay updated with industry trends relevant to product marketing?

I stay updated with industry trends by subscribing to leading market research reports, attending conferences, and participating in relevant online communities. Engaging with industry thought leaders on social media and reading industry blogs also provides valuable insights into evolving market dynamics.

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Full-time, on-site
DATE POSTED
January 3, 2025

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