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Product Marketing Manager

About Us


Suger is a revenue platform that helps our customers grow on the fastest growing B2B sales channel: the cloud marketplaces of AWS, Azure, GCP, and Alibaba. Launched in 2022, we take the tech debt out of marketplace sales by providing an API-first approach to provide a last mile solution between their existing tech stack (e.g. CRM, metering solution, ERP) and the cloud marketplaces. In just 1.5 years, we’ve contracted with close to 150 customers, ranging from early-stage startups to public companies.


We’re looking for a strategic and creative Product Marketing Manager to lead our content efforts. In this role, you will be responsible for crafting compelling content that drives engagement, supports lead generation, and strengthens our brand presence. 


We are a seed-stage start-up, funded by top-tier investors, including Craft Ventures, Intel Capital, and Y-Combinator.


What You’ll Do
  • Website Management: Oversee the website’s content strategy, ensuring accurate, engaging, and up-to-date information aligned with our brand and product messaging.
  • Content Creation: Develop compelling blogs, product pages, case studies, and other assets to educate, inform, and convert prospects.
  • SEO Optimization: Lead SEO initiatives, including keyword research, on-page optimization, and backlink strategies to increase organic traffic and improve search rankings.
  • Collaboration: Work closely with product, sales, and customer success teams to align marketing efforts with product goals and customer journeys.
  • Performance Analysis: Monitor and analyze website and content performance metrics to refine strategies and drive continuous improvement.


What You Need
  • 3-5 years of experience in product marketing, content marketing, or related roles, preferably in a B2B SaaS or tech environment
  • Exceptional writing, editing, and storytelling abilities.
  • Proficient in SEO strategies and tools (e.g., Google Analytics, Ahrefs, SEMrush)
  • Hands-on experience with HubSpot CMS and understanding of graphic design and video editing tools.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.


Why Join Us
  • Salary: $120,000 - $150,000/year
  • Top-notch team - You'll work with other top-tier talent, who have built large-scale enterprise SaaS products at top companies like Google, Meta, Microsoft, Salesforce, Confluent, Intuit, and more
  • Competitive cash and equity compensation
  • Health, dental, and vision insurance
  • Opportunities for growth and advancement within the company


Average salary estimate

$135000 / YEARLY (est.)
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$150000K

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What You Should Know About Product Marketing Manager, Suger.io

Suger, a rapidly growing revenue platform based in San Francisco, CA, is seeking a dynamic and strategic Product Marketing Manager to join our innovative team. Since our launch in 2022, we’ve made significant strides in simplifying marketplace sales for our diverse customer base, which ranges from budding startups to established public companies. In this pivotal role, you'll have the opportunity to shape the content that drives engagement and boosts our brand presence. Your days will be filled with overseeing our website’s content strategy, crafting engaging blogs, compelling product pages, and insightful case studies that not only inform but also convert prospects into valued clients. With your finger on the pulse of SEO, you will lead initiatives that enhance our organic traffic and elevate our search rankings. Collaboration is key at Suger, so you’ll work closely with our product, sales, and customer success teams to ensure that our marketing efforts are in sync with product goals and customer journeys. As you monitor and analyze content performance metrics, you'll refine strategies that propel our continuous growth. If you have 3-5 years of experience in product marketing or content marketing within B2B SaaS or tech environments, combined with exceptional writing skills and a knack for storytelling, we want to hear from you! Come join a top-notch team where creativity meets strategy, all while enjoying a competitive salary and opportunities for personal and professional growth.

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Suger.io
What are the responsibilities of the Product Marketing Manager at Suger?

The Product Marketing Manager at Suger is responsible for overseeing the content strategy of the website, creating engaging content that educates and converts leads, optimizing for SEO to enhance organic traffic, collaborating with various teams to align marketing efforts, and analyzing performance metrics to continuously improve strategies.

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What qualifications are needed for the Product Marketing Manager position at Suger?

Candidates for the Product Marketing Manager role at Suger should possess 3-5 years of experience in product or content marketing, preferably in a B2B SaaS context. Strong writing, editing, and storytelling skills, along with proficiency in SEO tools and hands-on experience with HubSpot CMS, are essential qualifications.

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How does Suger support the growth of its Product Marketing Managers?

Suger offers ample opportunities for growth and advancement within the company. Working alongside a top-tier team with experience at leading tech companies like Google and Microsoft, you'll have the chance to develop professionally while contributing to a rapidly expanding organization.

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What skills are essential for success as a Product Marketing Manager at Suger?

Success as a Product Marketing Manager at Suger requires exceptional writing and storytelling abilities, proficiency in SEO strategies, a solid understanding of web content management systems like HubSpot, and excellent organizational skills for managing multiple projects in a fast-paced environment.

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What is the salary range for the Product Marketing Manager role at Suger?

The salary range for the Product Marketing Manager position at Suger is between $120,000 and $150,000 per year, accompanied by competitive cash and equity compensation and a comprehensive benefits package.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience with product marketing in a B2B SaaS environment?

When answering this question, share specific examples from your past roles that highlight your ability to create and execute marketing strategies for B2B SaaS products. Discuss any metrics or outcomes that demonstrate your effectiveness.

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What types of content have you created for marketing purposes?

In your response, illustrate the variety of content you've developed, such as blogs, whitepapers, case studies, and landing pages. Emphasize how each type contributed to the overall marketing objectives and any measurable successes.

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How do you approach SEO for product content?

Discuss your process for conducting keyword research, optimizing on-page elements, and utilizing tools like Google Analytics to measure performance. Be prepared to give examples of how you've improved organic search rankings in previous roles.

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Can you explain how you manage collaboration across different teams?

Share your strategies for fostering effective communication and collaboration among product, sales, and customer success teams. Provide examples of how you aligned marketing initiatives with overall company objectives.

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What metrics do you track to evaluate content performance?

Mention specific metrics such as page views, conversion rates, and engagement metrics. Explain how you use these insights to inform future content strategies and optimize existing materials.

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Describe a challenging project you managed. How did you handle it?

Talk about a specific project that presented challenges, such as tight deadlines or scope changes, and explain how you adapted your approach. Focus on your problem-solving skills and ability to maintain focus on project goals.

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What tools do you use for content marketing and SEO?

Provide a list of tools you’re familiar with, such as HubSpot CMS for content management, Google Analytics for performance tracking, and SEO tools like SEMrush or Ahrefs for keyword and competitor analysis. Share how each has been instrumental in your marketing efforts.

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How do you ensure that your content aligns with the brand's voice and messaging?

Discuss your methods for understanding a brand's voice through research and internal resources. Explain how you keep this voice consistent across various types of content to strengthen brand identity.

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What strategies would you implement to generate leads through content marketing?

Share your approach to creating valuable, targeted content that addresses customer pain points and includes strong calls to action. Discuss the importance of nurturing leads through email marketing and follow-up campaigns.

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Can you give an example of a successful product launch you were a part of?

Detail your role in a product launch, specifying the marketing strategies you used, the content you developed, and the results obtained. Share metrics or feedback that illustrate the success of the launch.

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Full-time, on-site
DATE POSTED
December 26, 2024

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