Senior Director, Marketing - Lifestyle Brands

Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.

The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.

The Head of Marketing of LSB Europe (official job title: Sr Director Marketing Director) is a critical role within the LSB European Team. It reports directly and business-wise to the Executive Director and General Manager of LSB Europe, whilst functional and secondary reporting line to the global CMO of the business unit. It is based on our European home in Frimley UK, where we have both our regional team and our UK & Export team. This role is like being a CMO for Europe, with a large autonomy, managing a large team of marketers, having a seat at Leadership Table, with end-to-end responsibility of the Ecover® brand (including equity, brand strategy, advertising and upstream product innovation), and regional ownership of the Method Brand.  It is about doing best-in-class marketing that builds brand equity and deliver P&L results (delivering value share, net sales, gross margin, and profit $ KPIs is at the core of your remit). The role is both strategic and operational, and requires to be very ambidextrous. It is about driving our culture, stepping up capabilities, and developing the marketers. LSB Europe operated in 20+ countries (including export markets in Asia and Middle East), with the main markets being UK, Belgium, and Germany.

**This role is in our Frimley, UK office location**

AREAS OF RESPONSIBILITY:

• On Ecover®, which is an EU led brand (with presence in 20+ markets), lead end-to-end: strategy, equity, advertising, product and commercial innovations (from vision to execution), portfolio, budget and media brand plans, digital, shopper and in-store, etc.
• On Method®, which is a North American brand first, adapt the Global Brand strategy, equity, advertising and innovation to Europe & Middle East (focus UK), and lead the business and operational marketing of it.  It consists also in leading from scratch some product innovations in the home cleaning business.
• Lead a team of 20 marketers/direct employees, plus manage a constellation of agencies and external partners (creative, media, insights, etc).
• Direct responsibility of a brand & media budget, with goal to optimize its ROI. Lead brand planning and omni, strategy to execution.
• Collaborate with cross-functional teams, including marketing, R&D, supply chain, finance, sales, legal, etc to deliver innovation projects on time, on budget and on quality.
• Champion the European brand agenda within the European Leadership team and with the Global marketing team.  Master influencing and networking of multiple stakeholders, also inclusive of Global HQ Team.
• Role model, coach, mentor and develop a high-performing team, based mostly in UK (but also in Belgium and Germany) fostering a culture of creativity, collaboration, results and accountability.
• Establish and implement best practices, tools and methodologies for innovation/media/digital/advertising.
• Measure and evaluate the performance and impact of initiatives and provide regular business updates and recommendations to senior management.

QUALIFICATIONS

Required:

• Bachelor's degree in business, marketing, or related field, or its equivalent. Master's degree or MBA preferred.
• 15+ years of experience in leadership and operational marketing roles, with a proven track record of building brands and driving business growth.  Must have experience in product innovation, and communication/advertising/equity, as well as in digital/media = looking for a rounded marketer profile who can do end-to-end.
• At least one proven experience in a big corporate environment.
• Affinity with Ecover and Method brands, and LSB/SCJ mission and values – including a genuine interest in sustainability and doing the right thing for the planet.
• Must have experienced beyond just the UK, must have demonstrated ability to understand different cultures.
• Highly decisive, fast paced, productive and effective ways of thinking and working.
• Very strong verbal & written command skills in English.
• Must declare to be mobile to the USA (assuming the right job and package) after this (estimated 3 years) assignment, to maximize chances and probability of a successful long- term career at SCJ, and to contribute to building SCJ talent bench.

JOB REQUIREMENTS:

• Full-time position.
• Remote work is available once per week for eligible employees.
• This role is not eligible for Domestic or International relocation.

Inclusion & Diversity

We believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.

Sure, there’s always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.