Paid Social & Programmatic Analyst

As a Paid Social & Programmatic Analyst at SeatGeek, your responsibilities include managing Paid Social campaigns across platforms like Meta, TikTok, and Google. You will be responsible for budget management to maximize scale while achieving ROAS targets, performing analysis on campaign performance, developing targeted experiments, and collaborating with our Creative team to understand ad effectiveness.

Candidates for the Paid Social & Programmatic Analyst position at SeatGeek should have a Bachelor’s degree and at least 2 years of hands-on experience running performance advertising programs, ideally with an 8-figure annual budget. Strong analytical skills, project management abilities, and effective communication skills are essential to succeed in this role.

The Paid Social & Programmatic Analyst contributes significantly to SeatGeek's marketing strategy by developing innovative growth marketing strategies that resonate with live event fans. This role is essential in tapping into fan engagement through targeted advertising efforts that drive user growth and revenue.

A successful Paid Social & Programmatic Analyst at SeatGeek should be proficient in data analysis tools like Excel and Looker or similar BI tools. Familiarity with purchasing through a demand-side platform (DSP) is a plus, as well as strong communication skills to navigate complex strategies with different teams.

Being a Paid Social & Programmatic Analyst at SeatGeek comes with an array of perks, including an equity stake, a flexible working environment, unlimited PTO, comprehensive health benefits, student loan support, and budget allocations for wellness and live event experiences, making it a rewarding place to work.

To effectively answer this question, share specific examples of your experience managing campaigns on platforms like Meta and TikTok. Highlight your budget management skills and any successes in achieving return on ad spend (ROAS) targets. It's important to focus on metrics and outcomes to showcase your impact.

When discussing your approach to performance analysis, emphasize your analytical mindset and tools you use, such as Excel or Looker. Talk about your method of extracting insights from data and how you use this information to inform campaign adjustments and strategies.

Describe your experience with A/B testing by explaining how you differentiate variables in your tests, be it targeting, ad creative, or landing pages. Share examples of tests you've run and the outcomes, focusing on how these results informed future strategies.

Discuss your experience in collaborating with creative teams by detailing your communication strategies, project management skills, and examples of successful collaborative campaigns. Mention how you share feedback and results with creatives to enhance future projects.

When answering this question, share specific examples of your budget management experience. Highlight how you've maximized budget efficiency while meeting key performance indicators like ROAS. Discuss any tools you used for tracking and managing budgets.

To answer this, detail the campaign's objectives, the strategies you implemented, and the results achieved. Highlight your role and contributions, focusing on how your efforts led to improved engagement, sales, or brand awareness.

Discuss your proactive approach to staying updated with industry trends and platform changes. Talk about resources you use, such as industry blogs, webinars, or professional networks, and how you apply this knowledge to your role.

In your response, explain your approach to audience segmentation and targeting based on user behaviors and demographics. Discuss how you've developed audience profiles and utilized platform tools to reach specific groups effectively.

When addressing your data analysis experience, focus on specific techniques you've employed, such as regression analysis or trend analysis. Talk about the types of datasets you’ve worked with and how you derive actionable insights from data.

To answer this question effectively, share your passion for live events and how being part of the Paid Social & Programmatic Analyst role aligns with your values. Discuss any personal experiences attending events that drive your motivation and enthusiasm for the industry.