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Senior Manager, Shopper Insights

HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose - that's Pharmavite. Join us to bring the gift of health to life.
Senior Manager, Shopper Insights
West Hills, CA (Hybrid)
Position Summary
As the Senior Manager of Shopper Insights, you will play a vital role in driving our business strategy by providing actionable consumer and shopper insights.. This role proactively guides category strategy development using in-depth shopper and retailer knowledge. The Sr. Manager, Shopper Insights supports Marketing, Sales, and Customer Marketing teams. This role reports to the DVP, Analytics, Insights and Consumer Engagement.
Key Responsibilities
Critical contributions this role is counted on to deliver include:
  • Leverages shopper and retailer rooted insights to provide recommendations for product positioning, pricing strategy and packaging innovations.
  • Analyze retail and e-commerce data to identify key trends, evaluate promotional effectiveness and optimize merchandising strategies.
  • Leverages syndicated, panel, and point of sale data to identify and quantify category and brand opportunities, optimize brand planning, and enable retailer sell-in during critical junctures (top-to-top meetings, joint-business planning)
  • Actively mines and develops best practices from the outside research and insight world to continually enhance the shopper insight function.
Work with Purpose Message
At Pharmavite, every employee has a stake in bringing the gift of health to life. We never shy away from disruptive innovation and tough challenges, because we’re making real nutrition accessible to consumers everywhere in new and different ways. And because we know every nutrient, we make matters, we have to make sure each one is just right before we make it ready for use. With this great responsibility comes the satisfaction that your contribution makes a real and significant difference.
Ideal Candidate Profile
The ideal candidate is curious and passionate about shopper attitudes and behaviors. They can work seamlessly on multiple priorities and are a trusted leader and a reliable source to both internal and external stakeholders.
Critical Success Factors
You’ll be most successful in this role if you have:
  • Demonstrated ability leveraging insights to drive action and impact business decisions
  • Demonstrated ability to communicate complex concepts effectively with a variety of audiences
  • Experience in a fast-paced environment, managing multiple projects simultaneously, and providing strategic direction through ambiguity
  • Strong communication and influencing skills both laterally and upward
Make Your Mark Message
It’s an exciting time in Pharmavite’s history. After 50 years of leading the healthy living industry with award-winning vitamins and supplements, the company has experienced great success and has gained the trust of consumers, healthcare professionals, and retailers alike. But there’s more growth ahead of us than behind us, and for our employees this translates into opportunity. Our rapidly changing business enables employees to take on new challenges and transform Pharmavite for the future.
Capabilities & Skills Required
In order to take on these challenges, you’ll need to have:
  • Bachelor’s degree required. Master's in Business or Market Research preferred
  • 5+ years of experience in shopper insights, consumer research, or a related field, preferably within the consumer packaged goods or nutraceutical industry.
  • Comprehensive knowledge in primary and secondary marketing research, methodology, and data collection procedures. Experience using syndicated data such as IRI, Nielsen, or Numerator.
  • Advanced proficiency in data-analysis and visualization tools (e.g. Excel, SPSS)
  • Passion for consumer behavior, market trends and the health & wellness industry.

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist - you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team - to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being - as well as peace of mind. These rewards - plus our new recognition program - ensure employees feel supported both at work and home.

Annual Pay
Annual Pay Range
$161,000.00 - $241,600.00
This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.
Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.

Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
JOB ALERT FRAUD:
We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com’s Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:
recruiting@pharmavite.com
.
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CEO of Pharmavite LLC
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Jeff Boutelle
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Our Company Purpose We exist to bring the gift of health to life. Our Beliefs • Energy & vitality fuel the pursuit of happiness. • Our world of plenty is creating a poverty of health. • That good health should be within reach for all. • In the p...

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DATE POSTED
August 4, 2023

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