Conversion Rate Optimization & Testing Specialist
About Us:
SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle.
We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We're looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!
Who are we looking for?
SentinelOne is looking for a data-driven CRO (Conversion Rate Optimization) & Testing Specialist to join our high-performing marketing team. The ideal candidate will have a passion for improving user experiences, increasing conversion rates, and driving measurable results. This role is responsible for designing, executing, and analyzing A/B and multivariate tests across our web properties and marketing funnels. You’ll collaborate across teams to identify areas of opportunity, propose creative solutions, and ensure a seamless experience for our users while achieving business goals.
What will you do?
- Develop and execute a comprehensive CRO strategy to optimize website and landing page performance.
- Identify key areas for improvement in the user journey by analyzing data and user behavior using tools like Google Analytics, Hotjar, or similar platforms.
- Create, manage, and execute A/B and multivariate tests, from hypothesis to implementation.
- Work closely with design, content, and development teams to create and implement test variations and measure their impact on KPIs.
- Analyze test results and provide actionable insights to enhance conversion rates and user experience.
- Collaborate with marketing teams to optimize lead generation forms, calls-to-action, and other web elements that impact performance.
- Stay informed about industry trends and best practices in CRO, user experience, and testing methodologies.
- Monitor and report on website performance metrics, presenting findings and recommendations to stakeholders.
- Partner with the SEO team to ensure that optimization efforts align with organic traffic goals and search engine best practices.
- Continuously test and iterate on creative, messaging, and user flows to maximize ROI.
What skills and knowledge should you bring?
- Proven experience in CRO, A/B testing, and website optimization.
- Strong proficiency in analytics tools like Google Analytics, Adobe Analytics, or similar platforms.
- Hands-on experience with testing tools such as Optimizely, VWO, Google Optimize, or equivalent.
- Solid understanding of user experience (UX) principles and their application in website optimization.
- Familiarity with HTML, CSS, and JavaScript (coding not required but a plus).
- Excellent analytical skills with the ability to interpret data and translate it into actionable recommendations.
- Strong project management and organizational skills, with the ability to manage multiple tests and projects simultaneously.
- Experience working with CMS platforms and marketing automation tools such as Marketo, HubSpot, or Salesforce.
- Excellent communication skills, with the ability to clearly present findings and recommendations to stakeholders.
- Experience in B2B SaaS or technology industries is a strong plus.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
Why SentinelOne?
You will be joining a cutting-edge company where you will tackle extraordinary challenges and work with the very best in the industry!
- Medical, Vision, Dental, 401(k), Commuter, Health, and Dependent FSA
- Unlimited PTO
- Industry-leading gender-neutral parental leave
- Paid Company Holidays
- Paid Sick Time
- Employee stock purchase program
- Disability and life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events, including regular happy hours and team-building events
locations, a different pay range may apply. If so, this range will be provided to you during the recruiting
process. You can also reach out to the recruiter with any questions.
SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
SentinelOne participates in the E-Verify Program for all U.S. based roles.
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