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Manager, Customer Communications

About Us:

SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle. 

We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We're looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

What are we looking for?

If you’re passionate about empowering customers and creating a great experience through effective communication, you have a place with us. SentinelOne is looking for a Manager, Customer Communications to lead our Customer Communications team and drive our efforts for educating and communicating with our customers in order to enhance their lifecycle.

You should be detail-oriented and adept at communicating in writing and verbally with stakeholders of all levels. If this is you and you want to be part of a next-gen growing technology in a company with a fantastic culture, we would love your help making our customers successful!

What will you do?

  • Collaborate with leaders across Product Management, Engineering, Security Research, Marketing, Services, and others for communications to all SentinelOne customers and partners.
  • Lead and coordinate all activities related to systemic, critical, and recurring communications, including intake, communication draft, scope definition, and approval process.
  • Manage and mentor Customer Communications team, including providing career development opportunities, evaluating performance, and overseeing and approving ongoing communications.
  • Manage communications programmatically, with a clear “roadmap," objectives and key results (OKRs), lifecycle, and considerations for segment and audience.
  • Define and analyze Customer Communications KPIs and execute against mutually agreed upon timelines.
  • Draft critical communications to ensure customers receive timely updates.
  • Review and generalize Root Cause Analysis (RCA) documents to ensure customer concerns are addressed and documents are customer-ready.
  • Work closely with leaders in our Digital Customer Success and Community teams to strategize and execute on value-driven engagement in our 1:Many segment.
  • Ensure that teams and leaders are informed of important external communications and prepared for expected response from customer-facing teams.
  • Increase visibility through executive-level reporting to keep Senior and Executive Leadership apprised of Customer Communications initiatives, outcomes, and challenges – both quantitatively and qualitatively.
  • Oversee and analyze surveys soliciting customer feedback for follow-up action and discussion in executive-level reporting.
  • Edit and refine draft communications that are customer-facing or have customer impact, including from other teams as needed.
  • Ability to work a flexible work schedule, especially during times of critical communications.
  • Undertake other responsibilities, as required.

What skills and knowledge should you bring?

  • Possess a customer-centric approach–you enjoy working with customers
  • Ability to engage and communicate with audiences that vary in size, product sophistication, and lifecycle stage
  • Ability to understand, communicate, and manage change in a fast-paced environment
  • 7+ years of experience in communications, corporate marketing, customer marketing, or public relations with a focus on existing customers
  • 2+ years of experience managing people
  • Prior experience leading and building in a Customer Communications program in a customer-focused role (Customer Success, Sales, Marketing, etc.) or equivalent history of managing communications lifecycle, customer campaigns, or critical communications
  • Impeccable written and verbal communication skills
  • Experience with Marketing or Campaign tools (e.g., Marketo, Hubspot, Marketing Cloud, etc.)
  • Familiar with Customer Success, CRM, and surveying tools and platforms
  • Exposure to technical ideas and concepts and familiarity with Information Technology and/or Security sectors
  • Experience in communicating with customers from diverse cultures
  • Thrives in a multitasking environment and can adjust priorities on the fly
  • Detail-oriented and analytical
  • Strong team player but still a self-starter
  • Critical escalation management or critical communication experience
  • Experience building and/or executing persona-based campaigns

What will separate you from other candidates?

  • Previous security industry experience or endpoint security-specific experience
  • Professional competency in one or more foreign language(s)
  • Experience with Salesforce (or other Customer Success tools) 
  • Experience with reporting tools such as PowerBI or Tableau
  • Experience with HTML and/or CSS
  • Experience with Canva or Figma
This U.S. role has a base pay range that will vary based on the location of the candidate.  For some

locations, a different pay range may apply.  If so, this range will be provided to you during the recruiting

process.  You can also reach out to the recruiter with any questions.

Base Salary Range
$132,000$182,000 USD

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles. 

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CEO of SentinelOne
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Tomer Weingarten
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Average salary estimate

$157000 / YEARLY (est.)
min
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$132000K
$182000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Customer Communications, SentinelOne

At SentinelOne, we're excited to invite a dynamic Manager, Customer Communications to our remote team in the United States! As a leader in the cybersecurity realm, we ensure our customers are at the forefront of innovative security solutions using our cutting-edge XDR platform. In this role, you'll oversee our Customer Communications team, guiding them in educating our clients about the myriad ways SentinelOne can empower their security journeys. Your ability to communicate effectively with stakeholders from all walks of life will be key as you collaborate cross-functionally with Product Management, Engineering, Marketing, and more. With experience in customer-centric communication, managing a talented team, and a knack for developing strategic communication roadmaps, you'll thrive in our fast-paced environment. You're detail-oriented, adept in drafting critical communications, and passionate about enhancing the customer lifecycle. This role also involves analyzing KPIs, ensuring that all communications are timely and impactful, and refining customer-facing documents to enhance clarity and effectiveness. If you're a self-starter with a collaborative spirit and an eagerness to make a difference in our customers' experience, we'd love for you to join us at SentinelOne, where trust, accountability, and ingenuity lead the way in overcoming today’s cybersecurity challenges.

Frequently Asked Questions (FAQs) for Manager, Customer Communications Role at SentinelOne
What are the key responsibilities of the Manager, Customer Communications at SentinelOne?

The Manager, Customer Communications at SentinelOne is responsible for leading the Customer Communications team, managing critical communications, and collaborating cross-departmentally. Key duties include overseeing communication strategies, managing a team, drafting essential updates for customers, and ensuring efficient feedback loops through customer surveys. This role is crucial in enhancing the customer lifecycle through effective communication.

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What qualifications does SentinelOne look for in a Manager, Customer Communications?

SentinelOne seeks candidates with 7+ years of communications experience, particularly in roles focused on customer engagement. You should have at least 2 years of management experience and a solid understanding of the customer communication lifecycle. An ideal applicant will possess impeccable writing skills and knowledge of Customer Success and marketing tools.

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How does the Manager, Customer Communications contribute to customer success at SentinelOne?

By leading the Customer Communications team, the Manager directly contributes to customer success at SentinelOne. This involves creating effective communication strategies, drafting timely updates, and analyzing customer feedback. Their work ensures that customers are well-informed and supported, which is vital for fostering trust and satisfaction with SentinelOne's services.

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Is experience in the cybersecurity industry necessary for the Manager, Customer Communications role at SentinelOne?

While previous experience in the cybersecurity industry may be beneficial, it is not strictly necessary for the Manager, Customer Communications position at SentinelOne. What matters most is a solid background in communications, customer-centric roles, and a willingness to learn about the cybersecurity field to effectively engage and educate customers.

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What tools and platforms should a Manager, Customer Communications at SentinelOne be familiar with?

A Manager, Customer Communications at SentinelOne should be familiar with marketing and customer success tools such as Marketo, Hubspot, Salesforce, and surveying platforms. Experience with reporting tools like PowerBI or Tableau, as well as design tools like Canva or Figma, is also beneficial to manage and create effective customer communications.

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Common Interview Questions for Manager, Customer Communications
Can you describe your experience managing a team in a customer communications role?

In your response, highlight your management style and any successful initiatives you've led. Discuss how you empower team members and ensure they have the resources they need to succeed, emphasizing any metrics or outcomes that demonstrate the effectiveness of your leadership.

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How do you ensure that communications align with customer expectations?

Discuss your approach to understanding customer needs through feedback cycles and analysis. Provide examples of how you've tailored communication strategies based on customer insights and how those modifications led to improved customer engagement or satisfaction.

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What methods do you use to track the effectiveness of customer communications?

Mention the key performance indicators (KPIs) that you monitor, such as open rates, engagement levels, or customer satisfaction scores. Share an example of a time you adjusted your strategy based on data insights to achieve better results.

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How do you handle critical communications times, especially during urgent situations?

Explain your planning and prioritization strategies for high-pressure situations. Detail your process for drafting timely updates and ensuring that all necessary stakeholders are informed while maintaining clarity and effectiveness in your communications.

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Can you provide an example of a successful communication strategy you implemented?

Be ready to discuss a detailed case where your strategy led to successful outcomes. Explain your objectives, the approach you took, the tools used, and the results achieved, ensuring to relate the impact on customer experience.

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What role does cross-departmental collaboration play in your communications strategy?

Emphasize the importance of working with different teams to gather insights and create comprehensive messages. Discuss how collaboration has improved the accuracy and relevance of the communications you've crafted.

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How do you adjust your communication style based on your audience?

Highlight your adaptiveness in communication. Provide examples of how you've tailored your messaging for different audiences, such as technical vs. non-technical stakeholders, ensuring clarity and engagement regardless of the audience’s expertise.

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What experience do you have with customer feedback mechanisms?

Detail your experience in designing and implementing surveys or feedback tools. Discuss how you use the insights gained from customer feedback to enhance communications and improve customer experience.

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How do you prioritize multiple communication projects at once?

Share your prioritization techniques, such as developing a communication roadmap. Provide examples of how you've balanced various projects while ensuring timely delivery and maintaining high quality.

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What do you believe is the most important aspect of customer communication?

Discuss the significance of clarity, accuracy, and timeliness in customer communication. You could also mention how proactive communication builds trust and deepens the customer relationship, which is crucial in the cybersecurity industry.

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DATE POSTED
December 7, 2024

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