SEO Strategist (Remote)

Remote

About Level

Founded by ex-Apple Product and Engineering leaders, Level is redefining the smart home with technology that is simple, intuitive, useful, and invisible. We recently raised a $100M C round and we're looking to grow our marketing team.

At Level, we take a unique approach to designing products - one that shifts focus from what we make to how we make it and who we make it for. It’s an approach that results in elegant and unique solutions, raising the bar for the entire smart home ecosystem.

It’s also an approach that has led to our partnerships with Apple, Amazon (including Ring integration), Walmart, and other industry leaders – assuring that our products provide solutions that align with the technology choices and preferences of our customers.

About The Role

As the SEO Strategist, you will play a pivotal role in shaping our brand's online presence and driving organic growth through compelling content and effective search engine optimization strategies. You’ll be responsible for the strategic development and management of new and existing initiatives that will be delivering product education, brand awareness and organic traffic to support our demand generation and growth targets. Your expertise in crafting persuasive copy, combined with your understanding of SEO principles, will be essential in communicating the unique features and benefits of our smart lock products.

Responsibilities

• Content Creation:
• Develop high-quality, SEO-optimized, engaging, and informative content that captures high-volume, high-intent web traffic.
• Translate technical features into user-friendly language that resonates with our target audience.
• Refresh existing digital content using SEO best practices

• SEO Optimization:
• Conduct thorough keyword research to identify relevant and high-traffic keywords for the smart lock industry.
• Implement on-page SEO techniques to optimize content for search engines, improving organic visibility and driving targeted traffic.
• Work closely with the paid team to build a strategy around KW ranking and competitive conquesting.

• Content Strategy:
• Collaborate with the marketing team to develop a comprehensive content strategy that aligns with our brand voice, objectives, and target audience, including milestones, timelines and ROI insights.
• Plan and execute content calendars to ensure a consistent flow of optimized content.

• Meta Descriptions and Title Tags:
• Craft compelling meta descriptions and title tags that enhance click-through rates from search engine results pages (SERPs) and accurately represent the content of each page.

• Backlink Outreach:
• Identify opportunities for guest posting, collaborations, and partnerships to acquire high-quality backlinks from authoritative websites, enhancing our domain authority and search rankings.
• Create synergies between Content, Technical, and Link development strategies to increase the performance of the overall SEO program.

• Performance Analysis:
• Regularly monitor and analyze the performance of content using SEO tools and analytics platforms.
• Provide insights into traffic trends, user engagement, and conversion rates, and use these insights to refine and improve content strategies.
• Conduct comprehensive, prioritized site audits and proactively identify on-page and technical SEO opportunities that drive organic traffic at scale.
• Leverage Google Search Console to understand and take tactical action to maintain and improve SEO rankings.
• Partner with Analytics to establish a clear measurement framework, define critical metrics, track and analyze performance, and demonstrate business impact.
• Develop and maintain keyword tracking to analyze performance over time.

• Stay Abreast of Industry Trends:
• Keep up-to-date with the latest developments in SEO, content marketing, and the smart home industry. Apply emerging trends and best practices to continuously improve our SEO efforts.

Requirements

• 2-3 years of experience in digital, editorial, and/or marketing content writing; familiarity with writing content that is readable and relevant to the user while also optimized for search.
• Proven track record of generating and converting organic traffic to deliver growth at a DTC brand through highly scalable SEO initiatives.
• Familiarity with SEO tools like SEMrush.
• Professional experience writing in the consumer technology field preferred.
• Organized and self-motivated with the ability to excel in a fast-paced environment.
• Excellent writing, research, and communication skills.

More about Level Home

When we look around our homes today, we see opportunity. We see “smart” products that lack utility and connected devices that push us further apart. We see consumers with high expectations, current standards set too low, and products that simply fail to deliver.

Level Home Inc. is re-inventing the standard. We’re redefining “smart”, to center around thoughtfulness, practicality, and the people who make the problem worth solving. We approach product design with a blank slate, zero assumptions, and an open-mind, because the way a problem is defined sets the stage for its solution. We couple deep expertise with unbridled curiosity, because to us “smart” means simple, intuitive, and useful.

We start with empathy, take new perspectives, and challenge existing standards. People are at the heart of what we do, and respecting their style, choices, and preferences is the first step to uncovering a thoughtful solution that truly improves their daily lives. After all, we’re not just designing products for a house, we are designing them for the people who make it a home.

Level Home Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, disability or genetic information, sex, sexual orientation, gender identity, or national origin.

Disclaimer

This role expectations document is not an exhaustive list of activities, duties or responsibilities that are required of you and you may be required to perform additional activities, duties or responsibilities. Level reserves the right to change, modify, suspend, interpret, or cancel in whole or in part, any of the role expectations outlined above at any time and without notice. You are reminded that your employment with Level is “at will,” meaning that either you or the company may terminate your employment at any time and for any reason, with or without cause. You must be able to perform the essential duties and responsibilities of the role satisfactorily and, if requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential duties and responsibilities of their job, absent undue hardship.