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Demand Generation Marketing Manager

CallRail is seeking a Demand Generation Marketing Manager for their Healthcare vertical to design and execute effective marketing campaigns that engage and convert buyers.

Skills

  • B2B demand generation experience
  • Marketing automation expertise
  • Strong writing skills
  • Project management
  • Interpersonal skills

Responsibilities

  • Design and execute multi-channel marketing programs
  • Manage and report on marketing and sales funnel
  • Build and manage a calendar for demand generation programs
  • Ensure integrated use of various marketing channels
  • Identify and test new marketing channels
  • Partner with other marketing teams for alignment
  • Present demand generation plans to stakeholders

Education

  • Bachelor’s Degree

Benefits

  • Healthcare coverage at 100%
  • Competitive HSA with matching
  • Paid parental leave
  • Flexible vacation policy
  • 401K options with matching
  • Employee stock options
  • $2,000 annual educational allowance
  • Catered lunch every Tuesday
  • MARTA transportation or office parking covered
  • Charitable donation matching
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Demand Generation Marketing Manager, CallRail

If you're passionate about driving results and engaging customers through innovative marketing strategies, then the Demand Generation Marketing Manager position at CallRail in Atlanta, GA, could be your next big opportunity! Here at CallRail, we're on the lookout for a dynamic individual to join our Healthcare vertical, where you'll have the chance to design and execute multi-channel campaigns that resonate with buyers at every stage of their journey. Collaborating closely with sales, product marketing, and content teams, you’ll be the architect behind high-impact campaigns that don’t just generate leads, but also nurture them into loyal customers. With your keen understanding of B2B marketing, especially within the SaaS realm, you’ll track, measure, and report on campaign success, ensuring we optimize our approach at every turn. We're searching for someone who's not just a planner but an executor—ready to roll up their sleeves and dive into the details of building an efficient demand generation engine. Your creativity will shine as you experiment with new marketing channels, while your analytical skills will make sure we’re achieving impressive conversion rates and results along the entire marketing funnel. Join us in forging connections and making meaningful impacts through effective marketing while enjoying perks like flexible vacation policies and competitive healthcare options. If you're ready for a role that combines strategy and execution, then CallRail is eager to meet you!

Frequently Asked Questions (FAQs) for Demand Generation Marketing Manager Role at CallRail
What are the responsibilities of a Demand Generation Marketing Manager at CallRail?

As a Demand Generation Marketing Manager at CallRail, you will be responsible for designing and executing full-funnel multi-channel marketing programs specifically tailored for our Healthcare vertical. Your role will include managing marketing and sales funnels, building a demand generation calendar, and ensuring integrated marketing tactics across various channels such as email, social media, webinars, and events.

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What qualifications do I need to become a Demand Generation Marketing Manager at CallRail?

To qualify for the Demand Generation Marketing Manager position at CallRail, you will need a Bachelor's Degree and 2-4 years of B2B demand generation experience, ideally within a Martech or Healthtech environment. You should also have mastery over marketing automation tools (with Marketo preferred), customer relationship management (CRM) tools like Salesforce, and a deep understanding of buyer personas and lead scoring.

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How can I ensure success in the Demand Generation Marketing Manager role at CallRail?

Success in the Demand Generation Marketing Manager role at CallRail hinges on your ability to craft and execute effective marketing campaigns that engage and convert leads. Staying results-driven, you will monitor campaign performance, optimize strategies based on metrics, and maintain strong relationships with stakeholders to align on goals.

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What skills are essential for a Demand Generation Marketing Manager at CallRail?

Essential skills for the Demand Generation Marketing Manager role at CallRail include excellent writing and editing abilities for crafting compelling marketing copy, strategic and project management skills, proficiency with marketing automation and CRM tools, and strong interpersonal abilities to influence and build relationships. A passion for metrics and analytics is also crucial to monitor and improve campaign success.

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What is the work environment like for a Demand Generation Marketing Manager at CallRail?

At CallRail, we foster a collaborative and inclusive work environment for our Demand Generation Marketing Manager. You’ll primarily work in a hybrid setup, engaging with your team in our Atlanta office on Tuesdays and Thursdays while enjoying flexibility for remote work. Our culture values diversity and creativity, making it a welcoming space for all.

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Common Interview Questions for Demand Generation Marketing Manager
Can you describe a successful demand generation campaign you managed?

When answering this question, highlight specific metrics that demonstrate the success of your campaign such as lead conversion rates and campaign ROI. Discuss the strategy you employed, the channels used, and any collaborative efforts made with other teams.

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What marketing automation tools have you worked with, and how did you use them?

Mention specific tools you've used, such as Marketo or Salesforce, and describe the type of campaigns you managed with those tools. Be sure to include examples of how you utilized automation for list segmentation, lead nurturing, and performance tracking.

Join Rise to see the full answer
How do you measure the effectiveness of a demand generation program?

Talk about key performance indicators (KPIs) such as conversion rates, cost per lead (CPL), and customer acquisition cost (CAC). Explain how you analyze these metrics to make informed decisions and optimize future campaigns.

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What strategies do you implement to engage potential leads effectively?

Discuss various strategies you've used, such as personalized email marketing, targeted social media ads, informative webinars, and valuable content creation. Highlight your understanding of buyer personas and how that shapes your approach.

Join Rise to see the full answer
How would you coordinate a marketing campaign across different teams?

Emphasize your project management and communication skills. Describe how you would create a shared calendar, set clear roles and responsibilities, and hold regular check-ins to ensure alignment across sales, content, and marketing teams.

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Can you provide an example of how you improved conversion rates in a previous role?

Provide a specific example that details your approach, such as optimizing landing pages, refining email marketing tactics, or enhancing lead scoring systems. Explain the results achieved and what lessons you learned.

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How do you stay current with demand generation trends and best practices?

Share your methods for staying updated, such as attending webinars, subscribing to marketing publications, participating in industry forums, and networking with other marketing professionals. Discuss the importance of ongoing education in the fast-evolving marketing landscape.

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What role does collaboration play in your demand generation strategy?

Collaboration is vital in demand generation. Describe how you work closely with teams like sales, product marketing, and content creation to ensure cohesive strategies and messages. Mention any tools or practices you use to facilitate this teamwork.

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Describe a time you had to analyze a large set of data to make a marketing decision.

Share a detailed story that demonstrates your analytical skills, focusing on how you gathered, analyzed, and interpreted the data. Explain the decision-making process and the impact it had on your marketing efforts.

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How do you address challenges in lead generation?

Discuss common challenges you've faced, such as low engagement rates or lead quality issues, and your strategic approach to overcoming them. Share any innovative solutions you implemented that resulted in successful outcomes.

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Deliver tools businesses need to market smarter, drive more quality leads, centralize communications, and turn leads to customers.

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$70,000/yr - $90,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 18, 2024

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