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Alexander Shunnarah Trial Attorneys is hiring: Paid Media Buyer in Birmingham image - Rise Careers
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Alexander Shunnarah Trial Attorneys is hiring: Paid Media Buyer in Birmingham

Content Summary: Paid Media Buyer at Birmingham, for Alexander Shunnarah Trial Attorneys Why Work For UsAlexander Shunnarah Trial Attorneys is a rapidly growing personal injury law firm based in Alabama with offices across the nation. We handle complex cases and provide each attorney and staff with the support they need enabling us to best serve our clients. Our attorneys and staff pride themselves on their skill set, experience, compassion, and commitment. We are dedicated to giving our clients the utmost attention and care while fighting for them to get what they deserve.At Alexander Shunnarah Trial Attorneys, we take a real approach. We are innovative, always finding ways to be better, and have a go-getter mentality across the board. Each team member plays a critical role in our mission. We know our people are what makes us great. If you're looking for a career where you can help make a difference in the lives of others alongside a supportive team, we encourage you to apply!What We Value• Client Commitment• Integrity• A Will to Win• Teamwork• Personal Accountability• PassionWhat You'll DoThe Paid Media Buyer will be responsible for creating, managing, and optimizing paid media campaigns across various platforms, with an emphasis on audience optimization and intent-based targeting. In this role, a keen understanding of customer behaviors and trends will be essential, alongside proactive testing, analysis, and data-informed reporting.This position can be remote or on site in Birmingham, AL. You must be currently located in the United States and a current green card holder or US citizen.• Audience Optimization & Retargeting: Drive results by segmenting and optimizing audiences, prioritizing intent-based targeting and retargeting to guide prospects through the customer journey.• Campaign Management: Strategically plan, manage, and optimize paid media campaigns across channels to align with client acquisition goals.• Intent-Driven Targeting: Leverage data insights to refine audience targeting and retargeting efforts based on user intent, ensuring each campaign reaches the right audience at the right stage.• Testing & Analysis: Conduct A/B testing on creative, audience segments, and bidding strategies. Use analytical findings to continuously refine campaigns and improve ROI.• Behavioral Insights: Stay proactive in analyzing customer behavior and emerging trends, adjusting strategies to optimize engagement and maximize conversion rates.• Data Reporting & Insights: Generate comprehensive reports, communicate performance metrics to stakeholders, and deliver actionable recommendations for optimization.• Collaboration: Work closely with cross-functional teams, including creative, content, and SEO, to align campaigns with brand messaging and achieve cohesive campaign goals.What You Need:• Audience Optimization Skills: Strong expertise in segmenting, targeting, and retargeting audiences based on behavioral data and intent.• Analytical Proficiency: Ability to assess campaign data and make data-driven decisions.• Proactive Approach: Adaptable and responsive to changes in customer trends and behavior.• Technical Skills: Knowledge of ad platforms (e.g., Google Ads, Meta) and proficiency with analytics and reporting tools.What You Get:• A Great Role: Full-time position with opportunities to grow and contribute to impactful cases.• Comprehensive Benefits: Dental, vision, and health insurance, plus supplemental insurance and paid time off.• A Supportive Environment: Join a team that values collaboration, innovation, and your professional development.• A Competitive Salary: $80-90k annual salaryReady to advance your career and make a real difference? Apply now and become a vital part of our dedicated team!Alexander Shunnarah Trial Attorneys is committed to a diverse and inclusive workplace. Alexander Shunnarah Trial Attorneys is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email careers@asilpc.com.

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What You Should Know About Alexander Shunnarah Trial Attorneys is hiring: Paid Media Buyer in Birmingham, Alexander Shunnarah Trial Attorneys

Join the dynamic team at Alexander Shunnarah Trial Attorneys in Birmingham, AL, as a Paid Media Buyer! In this exciting role, you'll be at the forefront of creating, managing, and optimizing paid media campaigns that help our personal injury law firm connect with clients who need our services the most. We're all about finding innovative ways to enhance our outreach, and with your expertise in audience optimization and intent-based targeting, you'll play a crucial part in our journey. Here, we value teamwork, integrity, and a passionate drive to win for our clients. Your knack for understanding customer behaviors and your analytical skills will be paramount as you conduct A/B testing, analyze campaign performance, and deliver actionable insights. You'll collaborate with our creative and content teams to make sure our messaging resonates perfectly with our audience. Plus, with options for remote work or an on-site position in Birmingham, we provide the flexibility you need. If you're committed to making a difference and ready to take your career to the next level, Alexander Shunnarah Trial Attorneys offers a supportive environment where you can truly shine. We believe in our people, and together, we'll achieve amazing results for our clients!

Frequently Asked Questions (FAQs) for Alexander Shunnarah Trial Attorneys is hiring: Paid Media Buyer in Birmingham Role at Alexander Shunnarah Trial Attorneys
What are the main responsibilities of a Paid Media Buyer at Alexander Shunnarah Trial Attorneys?

The Paid Media Buyer at Alexander Shunnarah Trial Attorneys primarily focuses on creating, managing, and optimizing paid media campaigns. This involves audience optimization, strategically planning and refining campaigns based on data insights, and conducting thorough A/B testing to improve results. Additionally, generating performance reports and collaborating with cross-functional teams are key aspects of the role.

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What qualifications are required for the Paid Media Buyer position at Alexander Shunnarah Trial Attorneys?

To succeed as a Paid Media Buyer at Alexander Shunnarah Trial Attorneys, candidates should possess strong expertise in audience segmentation, targeting, and retargeting. Proficiency with ad platforms such as Google Ads and Meta is essential, along with strong analytical skills for decision-making based on campaign data. A proactive approach to adapting strategies according to customer trends is also critical.

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What does the compensation package look like for a Paid Media Buyer at Alexander Shunnarah Trial Attorneys?

Paid Media Buyers at Alexander Shunnarah Trial Attorneys can expect a competitive salary ranging from $80,000 to $90,000 annually, along with comprehensive benefits including dental, vision, and health insurance. Additional perks include paid time off and opportunities for professional development within a supportive environment.

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Is the Paid Media Buyer position at Alexander Shunnarah Trial Attorneys remote-friendly?

Yes, the Paid Media Buyer position at Alexander Shunnarah Trial Attorneys offers flexibility for remote work or on-site presence in Birmingham, AL. This allows candidates to choose a working arrangement that best suits their lifestyle while contributing effectively to the team's goals.

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How does a Paid Media Buyer contribute to the success of Alexander Shunnarah Trial Attorneys?

A Paid Media Buyer contributes significantly to the success of Alexander Shunnarah Trial Attorneys by driving the firm's online visibility and client acquisition efforts. Through strategic campaign management and audience targeting, they ensure that the firm's services reach the right prospects at the right time, ultimately helping to secure the support our clients need.

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Common Interview Questions for Alexander Shunnarah Trial Attorneys is hiring: Paid Media Buyer in Birmingham
What strategies do you employ for audience optimization in paid media campaigns?

When discussing audience optimization, highlight your experience with segmentation based on customer behavior and intent. You can mention specific tools you've used, how you've analyzed past campaign data, and any successful outcomes that resulted from your strategies.

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Can you describe a time when a campaign didn't perform as expected and how you handled it?

Share a specific example, emphasizing your analytical skills and how you identified the issues. Discuss any A/B testing or adjustments you implemented to improve performance, showcasing your problem-solving abilities and adaptability.

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How do you approach A/B testing for ad creative and targeting?

Discuss your systematic approach to A/B testing, including how you formulate hypotheses, select metrics for success, and analyze results. Provide examples of tests you've conducted, what you learned, and how it influenced future campaigns.

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What tools do you use for reporting and analyzing paid media performance?

Mention specific analytics tools you are experienced with, such as Google Analytics or reporting features within ad platforms. Explain how you use these tools to gather data, create reports, and derive actionable insights to inform campaign optimization.

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How do you stay updated on industry trends and changes in customer behavior?

Articulate your methods for staying informed, such as following industry blogs, participating in webinars, or engaging with professional networks. Highlight your proactive approach to adapting strategies based on the latest trends to remain competitive.

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Describe how you ensure alignment of paid media campaigns with overall brand messaging.

Focus on your collaborative approach by discussing how you work with creative and content teams. Give examples of how you have maintained a consistent brand voice across campaigns, ensuring that messaging resonates with the target audience.

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What role does data play in your decision-making process as a Paid Media Buyer?

Emphasize the critical nature of data in guiding your campaign strategies. Explain how you analyze performance metrics to inform both immediate adjustments and long-term planning, showcasing your data-driven mindset.

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How do you prioritize which campaigns to optimize first?

Discuss your criteria for prioritization based on performance metrics, budget allocations, and strategic business goals. Provide examples demonstrating your ability to strategically focus your efforts where they'll have the most impact.

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What is your process for conducting competitive analysis in paid media?

Describe your approach to gathering competitive insights, such as researching rivals' ad strategies and performance. Share how you've used this information to enhance your campaigns, demonstrating your strategic mindset.

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How do you measure the success of a paid media campaign at Alexander Shunnarah Trial Attorneys?

Explain the KPIs you consider vital for measuring success, such as conversion rates, ROI, or click-through rates. Mention how you continuously monitor these metrics to ensure campaigns meet their intended goals.

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Alexander Shunnarah Trial Attorneys is a premier Birmingham personal injury law firm known statewide for providing outstanding legal advice and excellent representation. We have recovered hundreds of millions in lawsuits involving personal injury,...

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Full-time, hybrid
DATE POSTED
December 16, 2024

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