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Senior Digital Acquisition Strategist - job 2 of 3

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Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking a dynamic Senior Digital Acquisition Strategist to join our global digital marketing team.  This pivotal person will drive the global end-to-end digital marketing strategy and execution for our highest priority programs, creating effective persona-based user journeys and an exceptional digital experience.   

As a Senior Digital Acquisition Strategist, you will play a critical role in connecting the dots across teams, synthesizing global perspectives, and leading execution for key B2B persona programs. This role is instrumental in managing the strategic planning, execution, and reporting across all digital marketing channels and ensuring a unified site and content experience. The digital marketing strategist will act in a product manager capacity for their dedicated program focus – responsible for the plan that spans across all owned and paid digital channels and connects to the overall integrated marketing program and content strategy. They will also focus on identifying our strengths and weaknesses, evaluating operational effectiveness, and uncovering opportunities for improvement. 

The ideal candidate possesses extensive experience in digital planning and strategy, adept stakeholder management skills, and proficiency in media execution.  We are seeking a passionate individual who embodies the qualities of a strategic thinker and a hands-on implementer. A proven track record of pushing the boundaries to drive innovation that generates positive business impact is highly desirable. Additionally, candidates should be well-versed in media and digital experience, with familiarity in at least two or more areas within the digital advertising landscape (display programmatic, SEM, SEO, paid social, analytics and attribution). 

Key Responsibilities: 

Strategic Planning & Execution 
Partner with the Integrated Marketing Program Director and Content Strategy lead to translate into a highly-effective digital strategy that interlinks with regional digital planning and execution teams to drive marketing outcomes 
Leverage experience with persona development, buying groups, customer journeys, and the CXO audience to tailor strategies that resonate with key target audiences. 
Define and champion a unified digital experience vision, ensuring all program and campaign touchpoints are engaging, consistent, and customer centric. 
Leverage data and user journey mapping to refine digital ecosystems, ensuring continuous improvement in engagement and conversion. 
Adeptly manage adjustments in program scopes and schedules and spearhead the evaluation of their impacts on broader strategic initiatives. 
Provide thought leadership on platform selection, media mix optimization, and creative approaches to boost campaign performance. 
End-to-End Digital Campaign Management  
Drive the strategy for integrated full funnel digital user journeys for the best-in-class execution from campaigns to website experience in service of the overall program’s strategy and objectives. 
Consult with respective channel leads, events partners, and regional liaisons on the paid, owned and earned channel strategy.  
Own the end-to-end paid and organic digital marketing strategy outcomes across Paid Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc. 
Oversee campaign planning, execution, optimization, and reporting, ensuring alignment between digital strategy and business objectives. 
Partner with regional planners and Ad Ops to implement best practices, drive continuous optimization, and ensure unified tracking across regions. 
Reporting & Stakeholder Management 
Maintain continuous alignment with key stakeholders, including integrated marketing, digital marketing teams, product marketing, field marketing, brand marketing, and operations, through proactive and effective communication. 
Oversee the integration and connectivity of various digital marketing campaigns, ensuring data consistency and accuracy across platforms. Develop and maintain robust reporting frameworks to track campaign performance and provide actionable insights. 
Assess organizational performance and implement processes to enhance effectiveness. Develop plans to improve overall operational efficiency and optimization. 
Develop and deliver regular health check-ins, monthly summaries, and QBRs for marketing stakeholders.

Qualifications

Core Requirements  

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
8+ years in strategic B2B digital marketing campaign management and program management 
Experience with digital media platforms across Paid Social, Content Syndication, Programmatic, Video, Email, SEM etc.  
Track record running large scale, full funnel integrated digital advertising campaigns.  
Experience with landing page optimizations for paid campaigns as part of the overall end to end digital user journey, with basic understanding of UX elements and experience that impacts users from different channels.  
Previous management of complex client/stakeholder relationships. 
Experience in analyzing multi-platform data insights across web analytics suites such as Google Analytics or Adobe Analytics 
Strong critical thinking and analytical skills, self-starter, curious 
Outstanding interpersonal skills and relationship builder, as this role requires ability to connect with other partners across the organization to ensure omnichannel planning 
Detail-oriented with strong organizational and project management skills

Preferred Qualifications 

A/B Testing experience 
Preferred experience with web experience, website journeys and SEO.  
Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, The Trade Desk, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus. 
Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

ServiceNow Glassdoor Company Review

4.5

ServiceNow DE&I Review

4.6

CEO of ServiceNow

Bill McDermott

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Average salary estimate

$115000 / YEARLY (est.)

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$100000K

$130000K

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What You Should Know About Senior Digital Acquisition Strategist, ServiceNow

Join ServiceNow as a Senior Digital Acquisition Strategist, a key player in our global digital marketing team located in Addison, Texas. If you thrive in a dynamic environment and are excited about shaping the digital landscapes for B2B marketing, this is your opportunity! In this role, you will take charge of our global end-to-end digital marketing strategy to drive innovative campaigns that resonate with our target audiences. Your responsibilities will include constructing detailed, persona-driven user journeys and crafting an exceptional digital experience that aligns with our core marketing goals. You will partner closely with various teams, ensuring effective strategic planning and seamless execution across all digital channels, from paid social to SEO. As you navigate through data and user insights, your critical thinking and strategic mindset will help refine our digital ecosystems to enhance user engagement and drive conversions. With at least 8 years of experience in B2B digital marketing and a keen interest in AI integration, you’ll leverage your skills to push boundaries and foster innovative approaches. Your ability to manage complex stakeholder relationships and provide insightful reporting will be paramount in ensuring our campaigns are not only effective but continuously improving. If this sounds like the right fit for you, come revolutionize the way we work and make a meaningful impact with us at ServiceNow!

Frequently Asked Questions (FAQs) for Senior Digital Acquisition Strategist Role at ServiceNow

What are the primary responsibilities of a Senior Digital Acquisition Strategist at ServiceNow?

The Senior Digital Acquisition Strategist at ServiceNow is responsible for driving the global end-to-end digital marketing strategy, focusing on persona-based user journeys. This role includes strategic planning, execution, campaign management, and stakeholder communication to create cohesive and engaging digital experiences.