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Staff Outbound Product Manager - job 1 of 3

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

 

Platform Outbound: The Platform Outbound Product Management team focuses on evangelizing and promoting ServiceNow’s Platform strategy to drive adoption and support platform strategy conversations, ensuring every deal is a platform deal.

APT (Application and Platform Telemetry): The APT team is dedicated to enhancing platform adoption and customer engagement by developing and implementing telemetry standards, data-driven insights, and success frameworks to measure and improve product deployment and usage

As a Staff Outbound Product Manager within the Platform Product organization, you will play a critical role in defining and implementing measures, metrics, and success frameworks for our offerings. You will gather usage data to provide insights into our customers' adoption progress and the value they derive from Now Assist and the Platform. As a senior member of the team, you will lead initiatives focused on Platform Product deployment and adoption, driving awareness of our frameworks and standards among platform product teams and other product teams. This role requires a deep understanding of telemetry standards and the ability to present to leadership, ensuring the team's visibility and moving towards a consistent approach to measuring deployment and adoption.

Role Responsibilities:

  • Lead initiatives focused on Platform Product Adoption, ensuring measures, metrics, and success frameworks are in place – leading from concept to delivery
  • Collaborate with Analytics and other teams to ensure consistency of product adoption metrics.
  • Develop and execute data-driven product vision, strategy, and roadmap in collaboration with product teams.
  • Innovate and implement solutions to enhance measurable platform adoption, product enablement, and customer engagement.
  • Drive awareness of platform adoption frameworks among platform product teams and other product teams.
  • Ensure a consistent approach to measuring deployment and adoption.
  • Act as a voice of the customer, providing insights and feedback to drive product development.
  • Be a visible expert in platform product adoption, sharing best practices internally and externally.
  • Develop an understanding of how customers are deploying the platform and point solutions to inform adoption strategies.
  • Synthesize large amounts of qualitative and quantitative information to distill relevant insights for executive readouts.

 

Qualifications

       Qualifications:

  • Extensive knowledge of the Now Platform and ServiceNow business solutions (e.g., IT Service Management, Customer Service Management, HR Service Delivery).
  • Although deep ServiceNow platform expertise is not an immediate requirement, having it will help, and building it is expected in the role.
  • 10+ years as a business analyst or similar role.
  • Proficient analytical skills, mastery of Excel, and reporting on the ServiceNow platform.
  • Excellent oral and written communication skills and ability to create compelling narratives based on data.
  • Ability to think strategically, learn fast, and communicate with impact.
  • Self-starter with a collaborative "win as a team" approach.
  • Bachelor’s degree or equivalent experience.
  • English – fluent.
  • Ability to travel occasionally.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $142,700 - $249,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

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$142700K
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What You Should Know About Staff Outbound Product Manager, ServiceNow

At ServiceNow, we believe in transforming the way people work, and we are looking for a dynamic Staff Outbound Product Manager to join our innovative team. Located in sunny Santa Clara, California, you will play a vital role within the Platform Product organization. In this engaging position, you will lead initiatives focused on platform product adoption, driving efforts to ensure metrics and success frameworks are effectively implemented. You will collaborate closely with various teams to maximize product engagement and adoption, innovating data-driven strategies that enhance user experience. By acting as the voice of our customers, you'll provide valuable insights to inform product development and be a go-to expert on our platform offerings. If you love synthesizing data and storytelling based on metrics, this role is tailor-made for you. Your extensive knowledge of the Now platform and business solutions will be essential, along with your excellent communication skills. ServiceNow encourages diverse backgrounds and welcomes candidates from all paths. Join us in our mission to make the world a better place to work, where your contributions will truly matter.

Frequently Asked Questions (FAQs) for Staff Outbound Product Manager Role at ServiceNow
What are the responsibilities of a Staff Outbound Product Manager at ServiceNow?

As a Staff Outbound Product Manager at ServiceNow, your core responsibilities will include leading initiatives aimed at platform product adoption, developing measures and success frameworks, and collaborating with analytics to ensure consistency in product adoption metrics. You will drive awareness of platform standards across teams and develop a deep understanding of how customers utilize the Now platform, translating those insights into actionable strategies.

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What qualifications are needed for the Staff Outbound Product Manager position at ServiceNow?

To qualify for the Staff Outbound Product Manager role at ServiceNow, candidates should possess extensive knowledge of the Now Platform and ServiceNow business solutions. A minimum of 10 years of experience as a business analyst or in a similar role is preferred. Strong analytical skills, experience with Excel reporting, and proficiency in oral and written communication are essential to succeed in this role.

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How does ServiceNow support the career growth of Staff Outbound Product Managers?

ServiceNow is committed to the professional development of its Staff Outbound Product Managers by fostering an inclusive environment that promotes learning and innovation. Employees have access to various training programs, mentorship opportunities, and a collaborative team structure that encourages sharing knowledge and best practices in the field.

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What is the work culture like for a Staff Outbound Product Manager at ServiceNow?

Work culture at ServiceNow for a Staff Outbound Product Manager is characterized by flexibility, collaboration, and a strong emphasis on work-life balance. The company values a 'win as a team' approach, empowering employees to innovate and engage effectively. Employees enjoy the support of a diverse team that champions inclusivity and welcomes various perspectives.

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What opportunities for innovation exist for a Staff Outbound Product Manager at ServiceNow?

For a Staff Outbound Product Manager at ServiceNow, there are abundant opportunities for innovation. You will be encouraged to propose and implement creative solutions to enhance platform adoption, engage customers effectively, and synthesize data into impactful narratives. Your ideas will directly contribute to shaping the future of ServiceNow’s platform strategy.

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Common Interview Questions for Staff Outbound Product Manager
Can you describe your experience with platform product management?

When discussing your experience with platform product management, highlight specific projects where you led product adoption initiatives or collaborated with cross-functional teams to develop success metrics. Share examples that illustrate your ability to analyze data and drive measurable results.

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How do you ensure effective communication when leading platform adoption initiatives?

To ensure effective communication, emphasize the importance of clear messaging and regular updates with all stakeholders. Discuss how you adapt your communication style to different audiences and ensure that everyone understands their role in the platform adoption journey.

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What strategies do you use to measure the success of product adoption?

Discuss specific strategies such as setting clear KPIs, utilizing analytics tools, and gathering qualitative feedback from users. Emphasize how you synthesize data to evaluate the effectiveness of adoption initiatives and make informed adjustments to optimize results.

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Can you give an example of using metrics to drive product decisions?

Provide an example of a time when data led you to make a significant product decision. Explain what metrics you analyzed, the insights gained, and how those insights translated into actionable strategies that improved user engagement or product performance.

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How do you incorporate customer feedback into platform product strategies?

Explain the process you follow to collect and analyze customer feedback. Emphasize the importance of voice-of-customer initiatives and how you translate feedback into actionable improvements that enhance overall user experience and drive adoption.

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What role does collaboration play in successful platform product management?

Discuss how collaboration among various teams—like analytics, engineering, and marketing—is essential for successful platform product management. Highlight past experiences where teamwork led to innovative solutions or improved adoption metrics.

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How do you stay updated with industry trends impacting platform product management?

Mention resources such as industry publications, conferences, networking events, and online courses that you regularly engage with to stay informed about emerging trends and best practices in platform product management.

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What challenges have you faced in promoting product adoption and how did you overcome them?

Share specific challenges related to user engagement or metrics consistency you've faced in past roles. Highlight the solutions you implemented and the outcomes achieved, showcasing your problem-solving abilities and strategic thinking.

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How would you advocate for platform adoption among teams at ServiceNow?

Emphasize your advocacy approach by sharing strategies such as conducting training sessions, creating informative resources, and building relationships with teams to foster a collaborative environment focused on platform adoption.

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What is your approach to managing competing projects while ensuring platform product success?

Discuss your prioritization methodology, such as assessing project impact and resource availability. Highlight your organizational skills and how you remain focused on achieving platform product success despite competing deadlines.

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 4, 2024

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