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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 2 of 17

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

Join the team at Walmart Connect as the Group Director of Product Management for Advertising Platforms, where the future of retail media is being built! Here, in Hayward, CA, you'll dive into a world where technology meets customer engagement, empowering Walmart suppliers to display targeted advertisements that resonate with shoppers. You'll lead the charge in creating state-of-the-art omni-channel advertising solutions that are both innovative and effective. Imagine developing AI-powered platforms that bridge online and in-store customer behavior, offering unparalleled insights and results. Your leadership will not only define the product vision and direction for our display and sponsored product offerings but also cultivate a team culture that thrives on creativity and excellence. With responsibilities ranging from devising strategies and roadmaps to fostering collaboration across various teams, this role is key to ensuring Walmart stays at the forefront of retail advertising. We’re looking for a passionate leader who excels at storytelling, has a customer-centric mindset, and possesses a wealth of experience in digital advertising. If you've got the knack for solving complex challenges and can inspire teams to innovate, your journey starts here with Walmart Connect, a place where you can truly make an impact on the future of advertising!

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the responsibilities of the Group Director, Product Management - Advertising Platforms at Walmart Connect?

As the Group Director, Product Management - Advertising Platforms at Walmart Connect, you'll be responsible for leading the development of AI-driven advertising platforms. Your role involves defining the product vision and strategic direction for various ad experiences, overseeing product roadmaps, and collaborating with cross-functional teams to ensure successful implementation of advertisements that are tailored for specific market segments.

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What qualifications are required for the Group Director position at Walmart Connect?

To qualify for the Group Director, Product Management - Advertising Platforms role at Walmart Connect, you should have a bachelor's degree, with an MBA preferred, alongside 15+ years of product management experience in the advertising space. A strong background in leading high-performing teams and a thorough understanding of digital advertising is essential, with a preference for candidates who have experience in retail.

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How does Walmart Connect use AI in their advertising platforms?

Walmart Connect utilizes AI to enhance its advertising platforms by analyzing and predicting customer behavior and engagement patterns. By integrating AI technologies, you’ll help create more effective ad placements that are tailored to individual customers, improving both the advertiser's ROI and the shopper's experience through targeted, relevant advertisements.

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What is the culture like at Walmart Connect for the Group Director role?

The culture at Walmart Connect is one of innovation, teamwork, and a strong customer-first attitude. As Group Director, you'll influence a dynamic team environment that values creativity and collaboration. You'll be encouraged to lead with passion, inspire your colleagues, and foster a culture that rewards initiative and forward-thinking on the development of new advertising solutions.

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What kind of compensation and benefits can Group Directors expect at Walmart?

Group Directors at Walmart Connect enjoy a competitive salary range between $234,000 and $481,000 annually, along with performance-based bonuses. Additional employee benefits include comprehensive health coverage, retirement plans, paid time off, and education assistance programs designed to empower both personal and professional growth.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
Can you describe your experience with AI-driven advertising in previous roles?

When addressing your experience with AI-driven advertising, highlight specific projects where you leveraged AI tools to enhance ad targeting and performance. Explain the strategies you implemented, the outcomes achieved, and how these experiences prepared you for leading innovation within Walmart Connect's advertising platforms.

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How do you ensure alignment between various stakeholders when developing a product roadmap?

Discuss your approach to stakeholder management. Emphasize the importance of clear communication, regular updates, and collaborative workshops to create a shared understanding of objectives. Detail any tools or frameworks you utilize that facilitate this alignment, showcasing the balance of business goals and customer needs.

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What strategies would you use to foster a high-performing team?

Highlight your strategies for team development, such as establishing clear goals, promoting open communication, and encouraging a culture of feedback. Share how you would tailor your management style to empower individual team members, fostering both professional growth and collaborative success in delivering top-tier advertising solutions.

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Describe a complex challenge you faced in product management and how you overcame it.

Reflect on a specific challenge, detailing the context and your role. Discuss the steps you took to analyze the situation, involve your team in brainstorming solutions, and the eventual outcome. Show how this experience helped solidify your problem-solving skills and how it would apply to the role at Walmart Connect.

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How do you approach user experience in advertising product development?

User experience should always be at the forefront of product development. Explain your methodology for gathering user feedback, conducting user testing, and analyzing user journey data. Share examples where user-focused changes positively impacted ad performance or customer satisfaction.

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What metrics do you consider when evaluating advertising platform performance?

Mention key performance indicators relevant to advertising platforms, such as click-through rates, conversion rates, and customer engagement metrics. Emphasize using a data-driven approach to measure effectiveness and continuously iterate on products based on performance data.

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How do you stay updated on advertising technology trends?

Discuss your proactive strategies for staying ahead in the industry, including subscribing to relevant publications, participating in industry conferences, and engaging with professional networks. Highlight any thought leaders you follow or communities you are part of that contribute to your knowledge of advertising technology trends.

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In your opinion, what is the future of retail advertising?

Share your vision for the future of retail advertising, touching on the importance of data privacy, personalization, and the integration of advanced technologies such as machine learning. Back your opinion with examples of emerging trends and how Walmart Connect can lead in this evolving landscape.

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What role do analytics play in your product management approach?

Explain how analytics inform your decision-making at every stage of product management. Provide examples of how you've utilized customer insights and data analysis to drive product strategy, prioritize features, and optimize performance within your teams.

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How do you handle feedback that is critical of your product direction?

Demonstrate your openness to feedback by explaining your process for evaluating constructive criticism. Show that you value diverse perspectives, and detail how you incorporate such feedback into product iterations, ultimately strengthening product quality and user satisfaction.

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