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Membership Marketing Intern

The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. We cannot imagine life without art; it inspires and connects us every day. Now more than ever, these connections matter and are aligned with our values.


Inclusive: We strive to be a museum of many voices in dialogue.  


Passionate: We believe working with art is more than a job or trusteeship - it's a way of life.  


Brave: We are committed to approaching our work with courage and a sense of adventure, always ready to explore new perspectives.


Empathic: We aim to act like a person, not an institution. 


SFMOMA is a place for the infinitely curious to explore, support, and experience the art of our time. We believe that modern and contemporary art can influence the way we think, view the world, and embrace the many voices and perspectives around us. We aspire to foster an environment that elicits joy, nurtures a sense of belonging and purpose—where difference is seen as a strength, and every one is appreciated for their whole self.


SCHEDULE: Full Time, 35 hours/week, June 16 - August 15, 2025


DEPARTMENT DESCRIPTION

The Membership Department at SFMOMA is dedicated to cultivating meaningful connections with its diverse community of members. It oversees a comprehensive membership program, including acquisition, renewals, and upgrades, while developing innovative strategies to drive sustained revenue growth. The department manages personalized communications, benefit fulfillment, and exceptional member service, all while leveraging the museum's CRM system (Tessitura) and marketing expertise to enhance member engagement and loyalty. With a focus on operational efficiency and creativity, the team plays a vital role in supporting SFMOMA’s mission to make modern and contemporary art accessible to all.


POSITION DESCRIPTION

The Membership Marketing Intern will support the membership team at SFMOMA in executing key projects related to membership campaigns. This internship offers a unique opportunity to gain hands-on experience in marketing project management, digital asset management, and peer research for membership initiatives, specifically focused on the Fall 2025 member acquisition campaign and the design identity project for the 2025 Holiday gift membership promotions. The intern will collaborate with the Membership Department’s direct marketing agency and various internal stakeholders to ensure the effective development and implementation of compelling marketing strategies.


PROJECT PLAN

Support with Membership Marketing Projects Management

· Assist in coordinating and managing the Fall 2025 member acquisition campaign with SFMOMA’s marketing agency, ensuring smooth communication between internal stakeholders and external partners.  

· Route assets, feedback, and directions between SFMOMA and the agency, facilitating an efficient feedback cycle and ensuring the campaign aligns with SFMOMA’s brand and objectives.  

· Assist in launching a new design identity project for gift membership promotions for the holiday 2025 season.  

Peer Research  

· Conduct online research to enhance the Philanthropy department’s benchmark of membership and annual giving offers from other institutions.  

· Identify new and innovative ideas that could be implemented into SFMOMA’s membership offerings to stay competitive and creative.  

Classify and Digitize Physical Samples

· Assist in organizing and digitizing physical samples of membership promotions, including past materials from SFMOMA and other institutions, to ensure they are easily accessible for future reference.  

Image Sourcing and Classification

· Help source and classify images within SFMOMA’s Digital Garden (image library) that have potential for use in membership marketing promotions.  

Reporting Support

· Assist in compiling reports related to ticket-to-membership conversions, gift membership sales, and other marketing tactics. 


EDUCATIONAL OBJECTIVES

The Membership Intern will learn about museum memberships, how they are promoted, and be part of the creation of two major marketing campaigns promoting SFMOMA memberships. 


ADDITIONAL INTERNSHIP PROGRAMMING

The Summer 2025 Internship will offer 9 weeks of hands-on experience and mentorship along with weekly presentations and discussions with various departments in the museum, off-site educational visits within the Bay Area community, and access to various tours and events within the museum. 

 

QUALIFICATIONS & SKILLS

· Applicants must be currently enrolled in school or a recent graduate. The SFMOMA recognizes a graduation date within 6 months of the internship start date as a recent graduate.  

· Strong interest in marketing, nonprofit organizations, or the arts.  

· Excellent organizational and communication skills, with a keen attention to detail.  

· Proficiency in Microsoft Excel and other office software (Adobe PDF, Word, PowerPoint)  

· An interest for SFMOMA’s mission and a desire to contribute to the Museum’s fundraising efforts. 


**Current SFMOMA employees are not eligible to apply for the Summer 2025 internship.**


$7,200 - $7,200 one-time
$7,200 pre-tax stipend paid out in a one-lump sum after start date

APPLICATION REQUIREMENTS

· Completed application via SFMOMA's job site

· Resume

· Cover letter stating the specific internship of interest. Describe the experience you bring, why you are interested in museum or nonprofit work, reasons for applying to the San Francisco Museum of Modern Art, and your goals for the internship.

· Two letters of recommendation from either a college professor or former employer.

· College transcript: Transcripts can be unofficial but need to be legible.


Application Deadline: March 14, 2025


You do not need separate letters of recommendation for each intern application - please just let each of the recommenders know which internships (up to 3) you're applying to and we'll review those two letters across all of your internship applications.


Location: San Francisco, 151 3rd Street. 


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 


SFMOMA is an equal opportunity employer that is committed to diversity, equity, inclusion, and accessibility. No person shall be discriminated against based on race, color, religion, gender, gender identity, age, genetic information, ancestry/national origin, marital status, disability, medical condition, HIV status, sexual orientation, veteran/military status, and any other category protected by federal of state law.


You may request reasonable accommodation if you are unable to or are limited in your ability to access job postings or provide additional information asked in the job posting.


You can request reasonable accommodation by contacting the People Team at talent@sfmoma.org.

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What You Should Know About Membership Marketing Intern, SFMOMA

Are you looking to jumpstart your career in the arts and marketing? The Membership Marketing Intern position at the San Francisco Museum of Modern Art (SFMOMA) might just be the perfect opportunity for you! Over the summer from June 16 to August 15, 2025, you'll work full-time in one of the most vibrant cultural centers in the Bay Area. At SFMOMA, we believe in creating a space where art fosters connection, joy, and belonging. In this role, you will dive into the exciting world of museum membership, working closely with a dedicated team to manage campaigns that engage our diverse community of members. From helping coordinate the Fall 2025 member acquisition campaign to launching a new design identity project for holiday gift memberships, you'll gain hands-on experience that blends creativity and marketing strategy. You'll research innovative membership offers while collaborating with our direct marketing agency and internal stakeholders. Your attention to detail will be vital as you assist in digitizing physical samples and classifying images for promotional use. Plus, with additional programming, mentorship, and community exploration, this internship is designed for you to grow and learn in an inspiring environment. We're looking for someone who's currently enrolled in school or a recent grad, with a strong interest in nonprofit work and a passion for the arts. If you're excited about the opportunity to contribute to accessible modern and contemporary art, apply now!

Frequently Asked Questions (FAQs) for Membership Marketing Intern Role at SFMOMA
What are the responsibilities of the Membership Marketing Intern at SFMOMA?

The Membership Marketing Intern at SFMOMA will support the membership team by coordinating the Fall 2025 member acquisition campaign, assisting in communications between internal stakeholders and the marketing agency, and helping to launch a new design identity for holiday gift memberships. The role also involves conducting peer research, digitizing promotional samples, sourcing images for marketing, and compiling reports on membership conversion and sales, all aimed at enhancing the membership experience at SFMOMA.

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What qualifications do I need to apply for the Membership Marketing Intern position at SFMOMA?

Applicants for the Membership Marketing Intern position at SFMOMA must be currently enrolled in school or have graduated within six months prior to the internship start date. Strong interests in marketing, nonprofit organizations, and the arts are essential, along with excellent organizational and communication skills. Proficiency in Microsoft Office applications and a genuine passion for SFMOMA's mission are also key factors in becoming a successful candidate.

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Are there specific projects that the Membership Marketing Intern will work on at SFMOMA?

Yes! The Membership Marketing Intern will assist in several key projects, including managing the Fall 2025 member acquisition campaign and developing marketing strategies for the 2025 Holiday gift membership promotions. The intern will also conduct peer research, assist with image sourcing in the Digital Garden, and help classify and digitize physical samples of membership promotions to ensure efficient access for future reference.

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What type of mentorship and learning will the Membership Marketing Intern receive at SFMOMA?

The Membership Marketing Intern will benefit from hands-on experience and mentorship throughout the Summer 2025 internship. The program includes weekly presentations and discussions with different museum departments, off-site educational visits within the Bay Area, and access to museum tours and events, providing a comprehensive learning experience that enhances professional and personal growth.

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What is the application process for the Membership Marketing Intern position at SFMOMA?

To apply for the Membership Marketing Intern position at SFMOMA, candidates must submit a completed application via SFMOMA's job site, along with a resume and a cover letter that details their interest in the position, relevant experience, motivations for working in the museum or nonprofit sector, and goals for the internship. Two letters of recommendation from a college professor or former employer are also required, as well as an unofficial but legible college transcript. The application deadline is March 14, 2025.

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Common Interview Questions for Membership Marketing Intern
What interests you about the Membership Marketing Intern position at SFMOMA?

When answering this question, highlight your passion for the arts and commitment to the mission of SFMOMA. Discuss how the role aligns with your career goals and interests in marketing and nonprofit work. It’s essential to express a genuine enthusiasm for the specific projects and responsibilities you will undertake during the internship.

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Can you describe a marketing project or campaign you've worked on in the past?

Use this opportunity to discuss a specific project where you contributed to marketing efforts, highlighting your role, the strategies you implemented, and the results. Be sure to connect your experience to skills that will be valuable in the Membership Marketing Intern position, such as project management, communication, or teamwork.

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How do you prioritize your tasks when managing multiple projects?

Explain your process for prioritizing tasks, which may include using project management tools, maintaining to-do lists, or setting deadlines. Discuss how you assess urgency and importance to ensure that all aspects of a project receive attention, especially when coordinating with multiple stakeholders as you will at SFMOMA.

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What steps do you take to ensure effective communication when working in a team?

Discuss your approach to communication, emphasizing the importance of clarity and regular check-ins. Share examples from past experiences where you facilitated communication among team members, managed feedback effectively, and ensured that everyone was aligned on goals, which is crucial for the success of marketing campaigns at SFMOMA.

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How would you conduct research for membership offers and benefits?

In response, outline your approach to research, including identifying relevant institutions for comparison and gathering data on their membership offerings. Highlight your analytical skills in contrasting findings and suggesting innovative ideas for enhancing the membership experience at SFMOMA based on your research outcomes.

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Can you describe a time when you had to adapt to changing circumstances in a project?

Share a specific example of a situation where you faced unexpected challenges or changes in project direction. Explain how you adjusted your plans, communicated with your team, and ultimately contributed to the successful completion of the project, underscoring your flexibility and problem-solving skills.

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Why do you believe the arts are important for community engagement?

Talk about the role of the arts in fostering connections, encouraging dialogue, and reflecting diverse perspectives within a community. Relate these ideas back to SFMOMA and its mission of making modern and contemporary art accessible, which aligns with your desire to contribute to impactful marketing initiatives.

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What experience do you have with digital asset management?

Detail your familiarity with digital asset management systems, such as organizing, retrieving, and classifying digital images and promotional materials. If you have experience with specific tools or platforms, mention those, and explain how these skills will aid you in managing SFMOMA's digitization goals.

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How do you handle feedback, both giving and receiving?

Discuss your perspective on feedback as a collaborative tool for improvement and how you actively seek out constructive criticism. Share strategies for providing feedback diplomatically and how you incorporate feedback into your work, a necessary aspect of collaborating with external marketing agencies at SFMOMA.

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What do you hope to gain from this internship experience at SFMOMA?

Be candid about your expectations for personal and professional growth. Mention specific skills or experiences you're looking for, such as learning more about membership marketing strategies, engaging with community initiatives, or developing your marketing project management capabilities within an esteemed institution like SFMOMA.

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Founded in 1935, the San Francisco Museum of Modern Art is headquartered in San Francisco, California. They have modern and contemporary collections of paintings, sculptures, photography, media arts, and more.

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DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Internship, on-site
DATE POSTED
January 7, 2025

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