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PPC Account Manager

Background

The7stars is unlike any other agency. The distinction started the day we launched in 2005 when we named ourselves after a pub, but more importantly when we made a promise that we were going to do things differently.

And this commitment has stuck with us. It guides how we work, how we think and how we treat one another and can be expressed in a single word.

Freedom.

Our Freedom philosophy lives across our entire business from people, product and planning. It means we plan & buy media how we want, develop careers how we want, take holiday when we need it, invent tools when we need them, give people a platform to speak up, question and express themselves freely - but more importantly it has allowed us to create an amazing place to work.

We have a unique working environment and open structure which encourages personal development through client contact, team work, training, exposure to all media and internal teams – and a “sky’s the limit” approach to your growth within the agency.

In 2024 we have achieved our 12th year in a row as a Sunday Times Top 100 company to work for and in 2023 were awarded Campaign’s number one media agency to work for accolade for the second year running.

The7stars is c300 passionate media people that are able to focus purely on creating great work for our clients. Clients such as Warner Music, Entain, Suzuki, Gousto, Freemans and The People’s Postcode Lottery. UK focused, we also operate within an agile global network of like-minded friends, extending our client portfolio into Europe and the US.

If thinking freely and with integrity is your bag, then the7stars is an agency you should meet.

We are looking for a passionate individual with PPC experience, who will play a critical role in delivering day-to-day best-in-class account management practices and demonstrating advanced PPC & e-com platform knowledge, which ensures the effective activation & delivery of end-to-end campaigns from brief to analysis.  

They’ll be able to independently leverage innovative campaign strategies which exceed client’s expectations and drive search maturity, powered by data-driven insights and delivers against performance targets. They’ll have the ability to develop strong client, agency & key suppliers relationships. They’ll be able to communicate with clients on subjects outside their immediate remit and provide them with useful POV.  

Potential client verticals for the role are within Retail, Travel, Real Estate and/or FMCG, but the precise allocation is TBC.  Depending on the account’s portfolio, in addition to the core PPC activity, other product areas within your remit could be Apps, Demand Gen campaigns, Performance Max, MSAN, Amazon Sponsored Products and other platforms.  

The role will take responsibility for the delivery of the wider client or/and team deliverables. They’ll be a confident communicator and advocate for the work of the PPC team internally and externally, contributing to process and culture and delivery. 

Key Responsibilities:

Client Servicing 

  • Conceive, develop and guide PPC strategy for your given accounts 
  • Serve as the main point of contact for assigned clients, building strong relationships with key contacts  
  • Keep your clients up to date on major industry and platform developments 
  • Support with the development and delivery of PPC roadmaps for your clients, focusing on Search Maturity 
  • Confidently present analysis, updates and strategic recommendations in face-to-face meetings 
  • Draw on specialist knowledge to identify opportunities to add value to clients  

Strategy & Collaboration 

  • Collaborate with the wider client and specialist teams to deliver integrated campaigns 
  • Stay updated on industry trends, emerging technologies, and best practices in PPC, and take opportunities to share knowledge with the team  
  • Support wider team initiatives driving Search Excellence, Digital Maturity and contribute to Industry recognition 
  • Play an active role in shaping client presentations and reports, combining individual contributions with team insights to deliver comprehensive performance analyses and strategic recommendations 
  • Contribute to agency-wide initiatives, such as process improvements, knowledge sharing sessions, and training programs, fostering a culture of continuous learning and development 

Essential 

  • Evidence of supporting with exceptional performance through solid analysis, further recommendation and first-class execution  
  • Experience using use Google Ads and Microsoft Advertising. SA360 platforms experience would be preferred, including understanding of automated bidding strategies  
  • A basic understanding of measurement, analytics and attribution within Google Ads, GA and SA360  
  • Passion for delivering innovation and award-winning work through implementational planning and buying 
  • Proven ability to work collaboratively within a team, support team members, and contribute to a positive and inclusive work environment 
  • Self-motivated and proactive with the ability to take ownership of tasks and drive them to completion 

Desirable 

  • Good Experience in 3rd party tracking & analytics solutions, including GMP and Adobe 
  • Previous client facing media agency experience  
  • Knowledge of running Google shopping campaigns 
    • Uncounted holiday & wellbeing (Star) days
    • Flexible & hybrid working (3-4 days per week in the office)
    • Work from anywhere for up to 2 weeks of the year
    • Free breakfast & company bar, monthly lunch in the office
    • New Business Bonus eligible in your first year as a 7stars employee
    • Personal finance adviser
    • Discretionary summer profit share bonus and Christmas bonus
    • Private Medical Insurance (Vitality)
    • Choice of 5 gyms
    • Season ticket Loan
    • Cycle to work Scheme & Techscheme
    • Life Assurance, critical Illness cover & income protection
    • Enhanced family friendly policies, including Shared Parental & Adoption Leave
    • Royal London pension (8% employer contributions up to £35k, 5% thereafter)
    • Employee assistance programme & MHFA trained colleagues

 

The7stars is committed to creating a diverse environment, where employees feel empowered to share different ideas, perspectives and experiences in a collaborative and creative work environment. Equality and inclusion are at the heart of our culture. All qualified applicants will receive consideration for employment without regard to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation.

Average salary estimate

$50000 / YEARLY (est.)
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What You Should Know About PPC Account Manager, the7stars

At The7stars, we believe in doing things differently — and that's where the exciting role of PPC Account Manager comes in! As a part of our vibrant team, your mission will be to orchestrate and elevate our clients’ digital advertising strategies through innovative PPC campaigns. With a commitment to freedom and creativity that defines our agency since 2005, you will independently leverage your PPC expertise to drive impactful end-to-end campaigns for our prestigious clients like Warner Music and Entain. We’re looking for someone who not only understands PPC but is also passionate about delivering results that exceed expectations. Your role will involve conceiving and developing robust PPC strategies tailored to the unique needs of your clients. You'll maintain strong relationships with key contacts, ensuring they are kept in the loop with industry trends and platform developments. Collaboration is key at The7stars, so expect to work closely with diverse teams to deliver integrated campaigns that truly shine. Plus, we foster a culture of continuous development, encouraging you to share your insights and learnings with your peers. If you're ready to take ownership of your projects, contribute to a positive team dynamic, and make a real difference for clients across the retail, travel, and FMCG sectors, then this is the role for you! Let's redefine media strategies together!

Frequently Asked Questions (FAQs) for PPC Account Manager Role at the7stars
What are the responsibilities of a PPC Account Manager at The7stars?

As a PPC Account Manager at The7stars, you will be responsible for developing and guiding PPC strategies for clients, serving as their main point of contact, and ensuring they stay updated on critical industry trends. You'll also present analyses, recommendations, and collaborate with other teams to deliver integrated campaigns that truly excel.

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What qualifications are necessary for becoming a PPC Account Manager at The7stars?

A successful PPC Account Manager at The7stars should demonstrate evidence of exceptional performance, solid analytical skills, and proficiency in tools like Google Ads and Microsoft Advertising. Experience in agency settings and a proactive, innovative mindset are highly valued, along with a passion for continuous learning and collaboration.

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What kind of clients will a PPC Account Manager work with at The7stars?

In this role, you will work with a diverse portfolio of clients across various sectors, including major brands in retail, travel, real estate, and FMCG. The variety in clients will allow you to apply your expertise in PPC while gaining insights from different industries, enhancing your professional growth.

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What benefits can a PPC Account Manager expect at The7stars?

The7stars offers an attractive benefits package for its PPC Account Managers, including uncounted holiday days, flexible and hybrid working options, opportunities for professional development, and wellness programs. Additional perks include private medical insurance, gym membership choices, and a culture that prioritizes equality and inclusion.

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How does The7stars support career growth for PPC Account Managers?

At The7stars, we foster a culture where career growth is prioritized. As a PPC Account Manager, you'll have access to training initiatives, the opportunity to engage in knowledge-sharing sessions, and the freedom to take on challenges that align with your personal development goals. Our unique work environment encourages you to reach your full potential.

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Common Interview Questions for PPC Account Manager
Can you explain your experience with Google Ads and how it applies to our PPC strategies?

In your response, highlight specific campaigns you have managed using Google Ads. Discuss your familiarity with its various features, such as automated bidding strategies, and how you have harnessed data to optimize campaigns effectively, showcasing measurable results.

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How do you ensure strong client relationships while managing PPC campaigns?

Emphasize your approach to communication and collaboration. Explain how you prioritize regular updates, value client feedback, and tailor your strategies to meet client needs, thus building trust and rapport throughout your campaigns.

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What steps do you take to stay updated with PPC industry trends?

Talk about your commitment to continuous learning through various channels such as webinars, industry publications, and networking events. Mention any specific examples of how you’ve implemented new trends or techniques in your previous roles.

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Describe a successful PPC campaign you ran and the impact it had.

Provide a detailed account of a specific campaign, focusing on your strategy, execution, and the results achieved. Use metrics to demonstrate success, discussing how you overcame challenges and what you learned from the experience.

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How do you approach collaboration with other teams in agency settings?

Discuss your appreciation for teamwork and your approach to cross-functional collaboration. Share examples of when you successfully worked with specialists, highlighting the value of diverse perspectives in producing integrated campaigns.

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What tools have you used for PPC analysis and reporting?

List the specific tools and platforms you’re familiar with, such as Google Analytics, SA360, and any third-party tracking solutions. Explain how you’ve utilized these tools to provide actionable insights and improve campaign performance.

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How do you prioritize multiple clients and their respective campaigns?

Detail your organizational skills and prioritization strategies. Discuss using planning tools and analytics to balance tasks effectively, ensuring each client receives the attention and focus their campaigns require for optimal results.

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What is your experience with managing budgets for PPC campaigns?

Explain your budgeting experience, focusing on how you allocate funds based on performance metrics and set benchmarks. Highlight your ability to adjust budgets dynamically based on campaign maturity and market changes to maximize return on investment.

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How do you measure the success of a PPC campaign?

Discuss the key performance indicators (KPIs) you track to assess a campaign's success. Mention metrics like click-through rates, conversion rates, and return on ad spend, and how you use these insights to inform future strategies.

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What innovative PPC strategies have you implemented in your previous roles?

Be prepared to share specific innovative strategies that you have developed or implemented in your past roles. Illustrate how those strategies enhanced campaign performance and aligned with overall client objectives.

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The7Stars was founded in 2005 and is headquartered in London, United Kingdom. The company's line of business includes preparing advertising and placing such advertising in periodicals, newspapers, radio and television, and other media outlets.

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Full-time, hybrid
DATE POSTED
January 7, 2025

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