Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Email & SMS Marketing Specialist image - Rise Careers
Job details

Email & SMS Marketing Specialist

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

We are seeking a passionate individual to join our growing DTC marketing team. The Email & SMS Marketing Specialist will be responsible for managing email and SMS marketing campaigns, creating automated flows, analyzing marketing performance, generating leads, setting up marketing automation, and using email marketing software to drive sales.

Responsibilities:

    • Collaborate with cross functional marketing teams to drive email & SMS communications that drive meaningful sales achievements.
    • Own the e-mail briefing and SMS marketing execution.
    • Assemble content deliverables from cross functional partners.
    • Create, schedule, QA and send marketing emails and SMS sends.
    • Track primary metric and develop benchmarks inclusive of revenue and engagement metrics.
    • Partner with digital team to execute on A/B testing strategies.
    • Support strategies for behavioral e-mail and SMS programs inclusive of welcome series, post-purchase and re-engagement programs.

Requirements:

    • 1-3 years of experience in retention, lifecycle, or CRM marketing
    • Proficient in Excel
    • Highly organized and skilled in time management
    • Team player with demonstrated ability to work cross-functionally
    • Strong communication skills
    • Ability to be a creative problem solver
    • Experience with e-mail or SMS scheduling tools
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
 
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
  • Lead us to be “RARELY SATISFIED” 
  • Make things better each day; “PROGRESS OVER PERFECTION”
  • Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
  • Deliver something great; “WINNING IS A TEAM SPORT”
  • Be clear and honest, “COMMUNICATING FOR IMPACT” 
 
Explore SharkNinja:
 
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ 
 

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

SharkNinja Glassdoor Company Review
3.2 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
SharkNinja DE&I Review
3.37 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
CEO of SharkNinja
SharkNinja CEO photo
Mark Barrocas
Approve of CEO

Average salary estimate

$65000 / YEARLY (est.)
min
max
$55000K
$75000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Email & SMS Marketing Specialist, SharkNinja

Join SharkNinja as an Email & SMS Marketing Specialist and help us make a positive impact in people's lives every day! Located in Needham, MA, this role invites you to dive into the exciting world of direct-to-consumer marketing. As a crucial part of our growing marketing team, you’ll manage vibrant email and SMS campaigns, create automated flows, and analyze performance to ensure our high-quality products shine in the spotlight. Your creativity will be put to the test as you collaborate with cross-functional teams to assemble engaging content that resonates with our audience. You'll play a pivotal role in tracking metrics that matter, using A/B testing strategies, and developing targeted behavioral campaigns like welcome series. If you have 1-3 years of experience in retention or CRM marketing and are proficient in Excel, we want to hear from you! At SharkNinja, we value diversity and inclusion, and we're looking for passionate individuals ready to contribute their unique ideas. Together, let’s drive meaningful sales achievements and create unforgettable consumer experiences. Ready to join a team that's always in pursuit of progress over perfection? Apply now and let’s innovate together!

Frequently Asked Questions (FAQs) for Email & SMS Marketing Specialist Role at SharkNinja
What does the Email & SMS Marketing Specialist do at SharkNinja?

The Email & SMS Marketing Specialist at SharkNinja manages the development and execution of email and SMS campaigns aimed at driving sales and enhancing customer engagement. This position involves creating automated marketing flows, analyzing campaign performance, and collaborating with various marketing teams to ensure cohesive communication strategies. You’ll be a key player in tracking metrics that lead to actionable insights and improvements.

Join Rise to see the full answer
What experience is required for the Email & SMS Marketing Specialist role at SharkNinja?

To succeed as an Email & SMS Marketing Specialist at SharkNinja, candidates should have 1-3 years of experience in retention, lifecycle, or CRM marketing. Proficiency in Excel is a must, along with strong organizational skills and the ability to work well in a team. Familiarity with email and SMS scheduling tools will also be beneficial to thrive in this role.

Join Rise to see the full answer
What skills are important for the Email & SMS Marketing Specialist position at SharkNinja?

Key skills for the Email & SMS Marketing Specialist at SharkNinja include strong communication and time management abilities, creative problem solving, and a collaborative mindset. You should also be adept in analyzing marketing performance metrics and utilizing email marketing software to drive engaging campaigns.

Join Rise to see the full answer
What are the main responsibilities of the Email & SMS Marketing Specialist at SharkNinja?

The main responsibilities of the Email & SMS Marketing Specialist at SharkNinja include managing email and SMS marketing campaigns, creating and executing automated workflows, collaborating with various teams to gather content, and tracking engagement and revenue metrics. You will also support strategies for behavioral campaigns like welcome series and re-engagement initiatives.

Join Rise to see the full answer
What is the company culture like at SharkNinja for the Email & SMS Marketing Specialist role?

At SharkNinja, the culture values diversity, equity, and inclusion, fostering an environment where all associates can bring their authentic selves to work. The Email & SMS Marketing Specialist will thrive in a community that encourages collaboration, innovation, and progress. Leadership supports career acceleration and a commitment to creating an impactful workplace.

Join Rise to see the full answer
Common Interview Questions for Email & SMS Marketing Specialist
Can you explain a successful email marketing campaign you managed?

When answering this question, highlight a specific campaign from your experience. Discuss your objectives, the strategy you implemented, the tools you used, and the metrics that demonstrated success. It's important to focus on what you learned and how it can be applied to the Email & SMS Marketing Specialist role at SharkNinja.

Join Rise to see the full answer
How do you measure the success of an email or SMS marketing campaign?

Describe your approach to measuring success by discussing key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and revenue generated. Link your experience to how these measurements will benefit SharkNinja's marketing strategies.

Join Rise to see the full answer
What tools do you have experience with for email marketing?

Share the specific email marketing software and tools you have used in the past. Discuss your proficiency with them, any automation features you utilized, and how they contributed to the campaigns' successes. Mention how you can apply this knowledge at SharkNinja.

Join Rise to see the full answer
How can you ensure your emails capture the audience's attention?

Focus on strategies you've used to create compelling subject lines, engaging content, and strong calls to action. Emphasize the importance of understanding the target audience's preferences and how you would apply that insight in the Email & SMS Marketing Specialist role at SharkNinja.

Join Rise to see the full answer
Can you describe your experience with A/B testing and its importance?

Discuss your methodology for setting up A/B tests, what elements you've tested (e.g., subject lines, content, layouts), and how you analyzed the results to make data-driven decisions. Relate your experience to how it will improve marketing campaigns at SharkNinja.

Join Rise to see the full answer
What strategies do you use for effective segmentation in email marketing?

Share your approach to segmenting email lists, such as behavior-based segmentation or demographic targeting. Explain how this ensures messages are tailored and relevant, which is critical for increasing engagement and sales, especially within SharkNinja's marketing efforts.

Join Rise to see the full answer
How do you stay updated on email marketing trends and best practices?

Talk about the resources you utilize, such as blogs, webinars, industry reports, and professional networking groups. Highlight how this ongoing education can directly benefit your work as the Email & SMS Marketing Specialist at SharkNinja.

Join Rise to see the full answer
What is your process for creating automated workflows?

Explain your step-by-step approach to designing automated email or SMS workflows, including identifying triggers, setting up conditions, and personalizing content for different segments. Emphasize how this process can enhance customer experience at SharkNinja.

Join Rise to see the full answer
How would you handle negative customer feedback received through email campaigns?

Share your approach to addressing customer complaints, including acknowledgment and proactive resolution. Highlight that effective communication channels and feedback loops are essential for brands like SharkNinja to maintain strong customer relationships.

Join Rise to see the full answer
Why do you want to work for SharkNinja in the Email & SMS Marketing Specialist role?

Express your admiration for SharkNinja’s commitment to innovation, quality, and community impact. Discuss how your passion for marketing aligns with the company’s mission and how you believe you can contribute to the team's success.

Join Rise to see the full answer

Positively impacting people’s lives every day in every home around the world.

9 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 10, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!