Marketing Manager, Audience Acquisition - Alto B2B SaaS

As the Marketing Manager, Audience Acquisition at Alto B2B SaaS, you will take ownership of the lead generation strategy, develop and oversee multi-channel digital campaigns, and ensure alignment with our sales teams and product roadmap. Your role also involves analyzing campaign data to optimize performance and staying updated with industry trends to inform effective marketing strategies.

To apply for the Marketing Manager, Audience Acquisition position at Alto, you should have proven experience in B2B digital marketing, particularly in lead generation and campaign management, as well as expertise in platforms such as Google Ads and LinkedIn. Strong communication skills and familiarity with collaboration in cross-functional teams are also essential.

In the Marketing Manager, Audience Acquisition role at Alto, you'll play a critical part in driving leads and converting prospects, directly impacting our revenue growth. By developing effective marketing campaigns and collaborating with sales to enhance lead conversion, your efforts will significantly contribute to our business objectives.

In this role, you will manage various marketing channels including paid search, social media (LinkedIn and Meta), email marketing through Pardot, and organic channels. This diverse channel management will enable you to implement a robust lead generation strategy to attract estate agents effectively.

Yes, previous experience in the tech or SaaS sector is preferred for the Marketing Manager, Audience Acquisition role at Alto. Familiarity with modern ABM strategies and insights from working in or with a digital agency can further enhance your application.

Alto offers a range of compelling benefits including flexible working arrangements, 25 days of annual leave, a digital detox day, gym access in London, enhanced parental leave, and a generous pension contribution. You'll also benefit from unique perks like a day off for volunteering, financial support for fertility treatments, and a discretionary annual bonus.

Alto B2B SaaS is committed to diversity and inclusivity, actively aiming to create a workplace that reflects people from all walks of life. They welcome applications from underrepresented demographics in the tech and property sectors, ensuring equal consideration regardless of ethnicity, gender identity, or background.

In your response, detail specific lead generation strategies you've implemented in previous roles. Highlight the channels you employed, the results achieved, and any metrics that showcase success, as this demonstrates your capability in generating leads effectively.

Discuss your methodology for analyzing campaign performance. Explain how you track KPIs, identify areas for optimization, and make data-driven decisions to improve results. Providing examples from past campaigns can illustrate your analytical skills.

Mention the key digital marketing tools you're experienced with, such as Google Ads, LinkedIn Ads, Salesforce, or Pardot. Share how you’ve used these tools to enhance campaigns or track performance, showing your technical proficiency.

In your answer, describe instances where you have worked closely with sales teams to align goals. Discuss the importance of communication, sharing insights and creating materials that support their needs, which is vital for successful collaborations.

Describe your approach to managing multi-channel campaigns. Explain how you coordinate messaging across different platforms while tailoring content to suit the audience. Examples of successful campaigns can help illustrate your effectiveness.

Select a specific campaign you've managed and explain the objectives, targets, and strategies implemented. Highlight the results, such as lead generation numbers or engagement metrics, to demonstrate your capabilities.

Discuss your methods for staying informed about industry trends, such as subscribing to industry newsletters, participating in webinars, or networking with peers. This shows your commitment to ongoing professional development.

Share experiences where you collaborated with cross-functional teams, such as sales, product, and other marketing departments. Highlight the importance of teamwork and how you contributed to achieving common goals.

Explain your process for segmenting audiences and developing tailored marketing messages. Use examples to showcase your understanding of target markets and how your customized approach drove better engagement.

Share what specifically attracts you to the role and Alto as a company. Highlight your enthusiasm for the challenges and opportunities of the position, and demonstrate how your values align with Alto’s mission and culture.