Senior Marketing Associate (ANZ Market)

As a Senior Marketing Associate at ShopBack, your primary responsibilities include defining and executing the Online Cashback strategy, managing campaigns across all owned channels, and executing merchant-specific initiatives. You will also be responsible for managing the presentation of content on our website and app to enhance user experience and drive conversion rates. Regular campaign analysis and collaboration with cross-functional teams will also be crucial aspects of this role.

To succeed as a Senior Marketing Associate at ShopBack, candidates should have at least 3 years of relevant marketing experience, particularly in digital or e-Commerce environments. Strong stakeholder management skills, project management expertise, and a demonstrated ability to create impactful marketing strategies are essential. A data-driven mindset and excellent communication skills are also vital for collaborating effectively across teams.

The Senior Marketing Associate plays a crucial role in advancing ShopBack’s mission to revolutionize shopping experiences by executing effective marketing strategies that drive user engagement and revenue. Through targeted campaigns and innovative content management, you will help bring our vision of a rewarding shopping platform to life, ultimately reaching millions of consumers across the Australia and New Zealand markets.

Successful Senior Marketing Associates at ShopBack are self-starters with a strong result-oriented mindset. They are adept at managing priorities in a fast-paced setting and possess excellent analytical skills for interpreting and utilizing complex data. Additionally, they demonstrate effective collaboration across diverse teams and exhibit a can-do attitude in overcoming challenges.

The work environment for a Senior Marketing Associate at ShopBack is dynamic and inclusive, fostering a culture of collaboration and open feedback. Employees benefit from opportunities for career progression and are encouraged to innovate and embrace challenges. With a ‘Work-from-Anywhere’ policy, ShopBack aims to empower employees to thrive personally and professionally.

To drive campaign success, I would focus on clear goal setting aligned with KPIs, leveraging data analytics for insights, and fostering collaboration across departments. Additionally, I would prioritize A/B testing to refine strategies and ensure that campaigns resonate with target audiences.

Managing multiple campaigns simultaneously requires excellent project management skills. I would utilize tools to schedule timelines, set clear priorities based on company objectives, and engage in regular check-ins with team members to ensure alignment and address any challenges effectively.

Certainly! In my previous role, I managed a campaign that increased user engagement by 30%. This involved thorough market research, targeted messaging tailored to our audience segments, and continuous analysis of campaign performance to make real-time adjustments.

I evaluate campaign success through key metrics such as conversion rates, ROI, and customer feedback. Post-campaign analysis allows me to identify successful strategies and areas for improvement, informing future marketing initiatives.

I believe in proactive communication and establishing clear goals when collaborating with other departments. Regular meetings help to align on objectives, while shared tools facilitate transparency in tracking the progress of joint campaigns.

Data is at the core of all marketing decisions I make. Utilizing analytical tools to convert data into actionable insights enables me to refine strategies, track performance and ultimately drive better outcomes for our campaigns.

To ensure engagement, I conduct audience research to understand preferences and trends. I also focus on creating compelling narratives and visuals while continuously testing different types of content to see what resonates best.

In a past role, I faced a tight deadline for a major campaign launch. I overcame this by mobilizing team efforts, breaking the project into smaller tasks, and utilizing agile project management techniques to ensure timely delivery without compromising quality.

Incorporating feedback is essential for continuous improvement. I actively seek input from stakeholders and users, analyze their feedback to identify patterns, and apply this information to enhance current strategies and inform future initiatives.

I envision eCommerce marketing continuing to evolve towards personalization and immersive shopping experiences. By leveraging emerging technologies and consumer insights, I would aim to innovate campaigns that engage users on a deeper level and create lasting brand loyalty.